balanced scorecard (case study: disney)
DESCRIPTION
An overview about balanced scorecard and an analysis about Disney's strategy maps.TRANSCRIPT
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Balanced ScorecardRama P. Renspandy (2509100060)
Randa Tio Alexi (2509100082)
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Overview
• Strategi adalah salah satu bagian vital dalam pencapaian tujuan dari sebuah organisasi
• Implementasi strategi bukan hal yang mudah
• Diperlukan adanya visualisasi strategi
Create the Strategy
Implement the Strategy
Visualise the Strategy
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Balanced Scorecard
a framework that helps organizationsvisualize its strategy and translate the
strategy into operational objectives that drive both behavior and performance
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Con’t
• Mencakup indikator finansial dan non-finansial
• Mencakup indikator masa lalu, masa kini, dan masa depan
• Mencakup indikator internal dan eksternal
• Mencakup indikator penyebab (cause) dan akibat (effect)
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4 Perspektif BSC
FINANCIAL/REGULATORY
To satisfy our constituents,
what financial & regulatory
objectives must
we accomplish?
CUSTOMER
To achieve our vision,
what customer needs must
we serve?
INTERNAL
To satisfy our customers and
stakeholders, in which business
processes must we excel?
LEARNING & GROWTH
To achieve our goals, how
must we learn, communicate
and grow?
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Strategy Map Disney
FINANCIAL PERSPECTIVE
CUSTOMERPERSPECTIVE
INTERNALPERSPECTIVE
LEARNING & GROWTH
Profitability, Operating Efficiency, Revenue
Stakeholder Satisfaction, Attract Customer, Retaining Customer
Employee and Assets, Management Process, Administration Systems
Technical Aspect, Human Resource, Relationship
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BSC Disney (1)
FINANCIAL PERSPECTIVE
OBJECTIVE MEASUREMENT TARGET (KPI)
Company Assets Increasing Company AssetsA Number of New Assets Listed
Every Year
Operating EfficiencyImproved Operating
EfficiencyReceiving ISO Certified
Annual Revenue Growing Annual RevenueIncreasing Annual Revenue
Number
New Investor More Potential Investor Increasing Investor Number
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BSC Disney (2)
CUSTOMER PERSPECTIVE
OBJECTIVE MEASUREMENT TARGET (KPI)
Increase Stakeholder SatisfactionAccomodating Stakeholder
NeedsRealizing All Stakeholder Needs
New CustomersAttracting Even More
CustomersA number of New Customer Every
Time
Customer LoyaltyRetaining Usual Customer
LoyaltyStatic Data of Old Customer
Recorded
Improving Customer Service Worldwide
Good CS Response Worldwide
Achieving Good Customers Review
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BSC Disney (3)
INTERNAL PERSPECTIVE
OBJECTIVE MEASUREMENT TARGET (KPI)
Retaining Skillful Employee And Assets
Re-Contract Skillful Employee
Retaining All The Skillful Employee
Boosting Management Process Improvement
Performance Appraisal Increasing Development Graphic
Administration Systems Accountable Adm. SystemsAdm. Systems subReport per
week
Fast Employee Regeneration Upgrade Worker PositiionA number of new employee per
year
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BSC Disney (4)
LEARNING & GROWTH
OBJECTIVE MEASUREMENT TARGET (KPI)
Sustainable Technical AspectEligible For Technical
StandartAttaining ISO Certified
Sustainable Human Resource AspectEligible For Minimum
StandartGetting Job Certification
Developing Skill & Employee Productivity
Employee Skill & Productivity
Getting Job Certification
Healthy Relationship Strengthen Relationship All Employee Participating
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Action Plan (1)
FINANCIAL PERSPECTIVE
INITIATIVEExpense Money To Buy Compromising Assets
Standardizing Every Operating Aspect
Cutting Off Unneccessary Expenses
Promoting to A New Market Potential Investor
CUSTOMER PERSPECTIVE
INITIATIVEMaking A Worldwide Suggestion BoxPromoting and Giving Reward To CustomerMake Disney Club For The Customer
Promoting and Giving Reward To Customer
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Action Plan (2)
INTERNAL PERSPECTIVE
INITIATIVEIncrease The Salary and AllowanceApplying Performance Appraisal To EmployeeMaking Adm. Detailed Report Every Transaction
Recruiting And Upgrading the Old Worker Post.
LEARNING & GROWTH
INITIATIVEMake World Class Standart Operational Proced.Job Training IntercourseJob Training Intercourse
Making Intimate Meeting/Vacation Program
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Action Plan (2)
INTERNAL PERSPECTIVE
INITIATIVEIncrease The Salary and AllowanceApplying Performance Appraisal To EmployeeMaking Adm. Detailed Report Every Transaction
Recruiting And Upgrading the Old Worker Post.
LEARNING & GROWTH
INITIATIVEMake World Class Standart Operational Proced.Job Training IntercourseJob Training Intercourse
Making Intimate Meeting/Vacation Program
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Thank You
"You get what you measure. Measure the wrong thing and you get the wrong behaviors"
(John H. Lingle)