Baking and rebaking ideas

Framing and reframingAssignment 3

Baking and rebaking ideas Nathalia VelasquezPepe MartínezTeam 25981

4 ideas about creating value around a loaf of bread

1st idea

insight

When you love daily fresh bread you never know how much bread to buy.

You´re afraid to spend more that necessary or to fall short

insight

And usually the surplus bread we throw it away.

opportunity

We propose to create a pick up leftover bread service:

The bread recycler

So we would give another use to this leftover bread as food processing batter, for example.

opportunity

2nd idea

an observation

Pigeons like eating bread

another observation

Stone monuments are stained of pigeon droppings

another one

Pigeon droppings are so corrosive that can put in risk the preservation of historic monuments

The idea

Placing “barriers of bread” in the suburban areas to take off pigeons of the downtown

The idea

So we will preserve historical heritage

3rd idea

insight

Usually you need to have a snack between hours

But you don´t want to eat anything too much sweet or fat

opportunity

A fashion ephymeral complement to wear (and to eat if you feel suddenly hungry)

The breadccesories

4th idea

insight

People like to dip bread in

Tomato sauce

insight

People like to dip bread in

Fried eggs

insight

People like to dip bread in

Mayonnaise

insight

People like to dip bread in

Cheese cream

opportunity

Flavoured slices of bread in fried eggs, tomato sauce, etc.

Thank you for your attention!!

Nathalia VelasquezPepe MartínezTeam 25981