bakeware market analysis
TRANSCRIPT
Bakeware Market Research and Analysis
Trends by user centeric results
Trends Market
What is existing in the market and what future possibilities
Technology
Types of materials and costs that are used during the production
IndexStructure of Content
Iy, multi section, stackableTrends will be in four different title; Connectivity, Silicone mat usage, Novaltiy, Multi sectioned, Stackable
TrendsTrends in Bakeware
4
TrendsIn 2016
Connectivity with cookware lines in the brand
Having similar lines in the same brand name
Connectivity with cookware lines in the brand
Approved by Francesca
5
TrendsIn 2016
Silicone Baking Mats
Silicone baking mats are easy to clean, easy to store and reusable.Favoruites of the market in these days
Silicone Mats
Even it is popular not target of Tvs
6
TrendsIn 2016
Novelty Cake Pans
Novelty cake pans are not new but innovative designs are being introduced to make birthdays and baby showers more fun. Skip the heart shaped cake pan and choose a hamburger cake, a cupcake or a sandwich cookie cake. Choose cake pans that suit a variety of events to get the most out of this investment.
Novelty cake pans
Popular but not target of Tvs
7
TrendsIn 2016
Multi Section Casserole Dishes
The modern kitchen is all about variety. You should be able to have the flavours you want while giving the other members of your family their favorites, too. With a multi Sectioned casserole dish you can easily prepare two or three different casseroles at once. Create your famous macaroni and cheese and bake half of the casserole with fresh mushrooms and caramalized onions and the other half with diced ham and roasted red peppers.
Multi Section Casserole Dishes
Could be a choice try to find different ex
8
TrendsIn 2016
Easy to store
In nowadays most of the baking dishes are creating advantage of being stackable
Stackable Baking Dishes
Could be a choice, try to find different ex
Iy, multi section, stackableTechnology will introduce us which type of materials are being used in the market and gives us a chance to understand them
TechnologyTechnology in Bakeware
Carbon %2 max, line of product is made of tin plate. Electrolytic tin plated sheet metal, it is an economic type of steel, perfect for coking any type of dessert. Excellent value for money. Lower conductivity than aluminium
Banda Stagnata
Platinic silicone suitable for contact with food substances and equipped with the ideal qualities for both oven cooking and freezing. flexible, non-stick enough and resistant to temperatures ranging from -40°C to + 260°C. It is, therefore, a material which can be used in traditional oven, in microwave ovens, in the fridge and in the freezer. There is needed food contact certification
Silicone
TechnologyMaterials
Durable, transparent for easy monitoring of baking progress and provides good heat conduction for oven. Safe for oven, micro, freezer and dishwasher.
Glass
No use of dishwasher if the bottom is uncovered, suitable for oven depending on the type of handle, with coating non stick duration, excelent conductivity and uniformity
Casting Aluminum
Smoother surface, less heavy respect to the cast iron, - they are not light, without coating No dishwasher, durable. A kind of cross between cast iron and stainless steel.Lighter than cast iron, heavier than aluminum stainless steel and copper, respect to the aluminum lower conductivity.
Carbon Steel
Micro, oven, dishwasher safe. It is made of clay however more durable and smooth surface respect to the ceramic.It is very expensive.Not a good conductor and not a good uniform heating
Porcelain
TechnologyMaterials
Excellent heat coductor. With a good heat uniformity. Better heat conductor than stainless steel. Sometimes over browning without coating but better than banda stagnata and carbon steel.
Aluminium
Usually paired with stainless steel to increase durability. Great heat transfer and corrosion resistance. Good conductor.
Aluminizied Steel
Made of clay, oven safe, tichness is higher respect to the Porcelain. Cheaper and less durable
Ceramic
TechnologyMaterials
Material ScopeBandastagnata
Key points of Bandastagnata
Guardini and Kaiser is the main supplier until this moment for TVS.
Key points are; It is a really cheap material that makes competition in the market, it is possible to have non stick coating on it.Only one layer with lower non stick performance than non stick aluminum.
Line of product is made of tin plate. Electrolytic tin plated sheet metal, tin is suitable for food
BANDASTAGNATA.
Not popular maybe only for loyaltiy
Material ScopeCarbon Steel
Key points of Carbon Steel
The high performances due to the thermal conductivity properties of the steel with a carbon percentage higher.
Smoother surface, less heavy respect to the cast iron - they are not light but durable. A kind of cross between cast iron and stainless steel. Lighter than cast iron, heavier than aluminium, stainless steel and copper, excellent heat conductor.
CARBON STEEL.
To be competitive we can search for the material more deep
Material ScopeAluminized Steel
Key points of Aluminized Steel
Aluminized steel is steel that has been hot-dip coated on both sides with an aluminium-silicon alloy.
Aluminized steel is seen most commonly in bakeware such as baking sheets (also known as jelly roll pans), bread/loaf, cake, pie and muffin pans,
Steel pans are solidly built and most often come with rolled edges covering internal steel wires for extra support which prevents warping in high temperatures. The aluminized steel bakeware has a thick, solid feel to it and will cost more than value priced bakeware, but is worth the added cost.
ALUMINIZED STEEL.
Not popular
Iy, multi section, stackableMarket research helps us to understand our competitiors in terms of material types
MarketMarket in Bakeware
Best Seller In all around the world
Calphalon Rachael Ray
Rachael Ray Farberware
6 piece Bakeware Set Oven Lovin 5 piece Bakeware Set
Non Stick 3 piece bakeware set Non stick bakeware 4 piece toaster oven set gray
Good set of combination, also with muffin pans and cookie sheet. Space efficient respect to the other brands All dishwasher safe and 10 years of warranty
Fitted with extra orange handles, safe finished rims, dishwasher safe. Consisting of; rectangular pans, round pans, deep rectangular pan, crispy sheet
3 pieces of different sized rectangular pans to serve different needs in different sizes.
Consist of, pizza pan, cake pan, cookie pans. Best of durability, reliability and quality
General look to the Competitors in
material
There is a big market with Bandastagnata. However Main suppliers are Kaiser and Guardini.
Popular Items In the Market
Banda stagnataIn Bakeware Market
Main Competitors of TVS to add their range, use Carbon Steel Material
Popular Items In the Market
Carbon SteelIn Bakeware Market
Popular Items In the Market
Aluminized SteelIn Bakeware Market
Bialetti-ceramic, Le cruset-stoneware, Revol-porcelain, Bergner-cermaic and stoneware, GuardinI-stoneware, Staub-ceramic
Popular Items In the Market
Ceramic/Stoneware/PorcelainIn Bakeware Market
Popular Items In the Market
GlassIn Bakeware Market
Generally Aluminum cookware producer competitors
Popular Items In the Market
Aluminum/Cast AluminumIn Bakeware Market
Popular Items in the Market
SiliconeIn Bakeware Market
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Bakeware TVSMaterial Check
What was existing in the past in TVS?
Banda stagnata material used for Tvs to produce bakeware with Keiser collaboration
Banda stagnata material
with supplier Keiser
27
Bakeware TVSMaterial Check
What is existing in TVS?
Aluminium Bakeware set
Dolce IDEA LINE
Aluminum is expensive
for the market
28
Bakeware TVSMaterial Check
What will be existing future materials in TVS?
With the new lines ceramic or porcelain will be the future of Tvs.
Indispensabili Ceramic Pot
Ceramic and glass
combinations will be
used
Material ScopeMaterial Analysis for Tvs
Which is the best material for Tvs?
TVSSILIC.
Could be additional products as bakeware some to existing line of Tvs. Such as Speciali. Variety of shapes are possible
BANDA.
Low cost product will be competitive in the market. At the same time useful for Loyaltiy programmes
ALUM.
Already in the production of Tvs. Limited shapes.
Material ScopeMaterial Analysis for Tvs
Which is the best material for Tvs?
CAST ALM
Cast aluminum products in the history of Tvs was found as expensive and not for the best seller. They are unique and referring to high cost. In such loyaltiy programmes It could not be the best fit.Variety of Shapes
GLASS
Tvs is powerful in the glass aerea. There are many suppliers.Using glass as a accesory could be the best alternative. Even glass is cheap., it would be a better fit glass with coating.
PORC
In the future projects it will be a good move to have porcelain as a high quality bakeware sets. They could be offered as loyaltiy and additional to some lines of Tvs.
Material ScopeMaterial Analysis for Tvs
Which is the best material for Tvs?
TVSALMN S
Aluminiuzed steel a little expensive however in terms of durability it could be competitive in the market
CARBON S
Carbon Steel is basicly strong in USA market. In terms of durability.Not as cheap as bandastagnata but has potential in the market.
CERMC
Tvs could prefer ceramic instead of Porcelain in terms of the advantage of price. Less durability according to porcelain but clean lines could be fitting wìth also Tvs lines.
OpportunitiesTVS
Convenient for Market and fits with the future projects of Tvs.
Competitive in the market
Cheap and useful for Loyaltiy programmes
CERAMIC/PORCELAIN BAKEWARE COMBINATION GLASS
ALUMINIUZED STEEL/CARBON STEEL
BANDA STAGNATA
Material Opportunities for TVS
Having a general look to Bialetti Range to scam what is going on the market
Bialetti
Popular RangesBialetti Range in Carbon Steel
Having a general look to IKEA Range to scam what is going on the market
IKEA
Popular RangesIkea Range in Bandastagnata
Innovative baking tins with a Double Layer system to prevent burning, Microdome technology for lighter, Easy to clean and remove your cakes, thanks to the duable non-stick coating.
The Airbake product range includes, among others: Tart tin (27cm), Round cake tin (23cm), Loaf pan (12x23cm), Square cake tin (23cm), 12 muffins tin (36x25cm), Oblong cake tin (36x25cm)
TEFAL
Popular RangesTefal Range in Bandastagnata
Having a general look to Lekue Range to scam what is going on the market of Silicone Bakeware. Lekue have different wide range of bakeware.In their range they have; party baking molds, baking utensils, cake decorating and baking molds.
Lekue
Popular RangesLekue in Silicone
Silicone moulds with collapsible feature allowing to make the highest moulds totally flat to win up to 60% space*.
The rigid ring avoids the mould to bend and allow to handle it safely in the oven (with some protection of course).
The silicone is 100% platinum. This guarantees the high quality of the product and its resistance to high temperatures (up to 250°).
Tefal
Popular RangesTefal in Silicone
Bakewares are in titles of; casseroles, portables, baking dishes and sets. Generally plastic lids are refrigerator, microwave and dishwashersafe. Pyrex glasses also dishwaher, pre heated oven microwave and refrigerator safe.
Pyrex
Popular RangesPyrex in Glass
Even if they are look like cast iron they are not. They take all the advantages of Porcelain. It serves different needs. Roast bake any type of meat, vegetables pasta and desserts.
REVOL
Popular RangesRevol in Porcelain
Even if they are look like cast iron they are not. They take all the advantages of Porcelain. It serves different needs. Roast bake any type of meat, vegetables pasta and desserts.
BIALETTI
Popular RangesBialetti in Ceramic
We have made our analysis In terms of price, material and brand and merged it with actual marketing research
Auchan, Iper Rossini review of merchandising related to cookware area.
Store check analysis
Store CheckSuperMarket visit around Tvs
Store CheckSuperMarket visit around Tvs
ActuelBANDA STAGNATA
PENTOLE AGNELLIALUMINIUM
GHIDINISILICONE
Significant Brands in Store Check are Actuel, Pentole Agnelli and Ghidini.
Key Brands in Store Check
Thank you