BAKERY CONFECTIONERY SNACKS COFFEE CHOCOLATE ICE CREAMINTERNATIONAL PROCESS AND PACKAGING TECHNOLOGY EXHIBITION

Organized by:

29 June - 2 July 2018Tehran International Permanent Fairgrounds www.iran-bakery.com

Part of:

Network partner event

A unique concept: iran agrofood covers the entire value chain, from field to fork.

iran bakery + confectionery becomes the 5th dedicated trade show within iran agrofood

After the huge success of the Special Showcase iran bakery + confectionery within iran food + bev tec 2017 with 64 exhibitors from 13 countries,

iran bakery + confectionery will from 2018 on be held as the 5th dedicated trade exhibitionunder the umbrella of iran agrofood.

What‘s new in 2018?

Baked goods are by far the largest segment within the packaged food category.

• Sales in 2015 amounted to 8.6 million tons.

• Especially packaged bread is gaining popularity in Iran. It is expected that packaged bread will grow by 19 percent until 2020.

Source: VDMA

Baked goods No.1 in packaged food in Iran1

Why iran bakery + confectionery?

• Iranian consumers like it sweet.

• With a total volume of 180,000 tons (2015), Iran is the largest confectionery market in the Middle East and one of the most important sales markets worldwide.

• It is expected that the demand will rise by 6 percent until 2020.

Source: VDMA

Why iran bakery + confectionery?

Iran is the largest confectionery market in the Middle East2

Iranian imports of bakery, confectionery, ice cream and coffee technology are sharply rising

30

20

10

0

40

Million Euro

CAGR +64%

Source: VDMA

Iranian exports of bakery and confectionery technology

600

400

200

0

429

2013

719

2014

676

2015

800

Thousand Euro

2016

CAGR +14%

Source: VDMA

Main supplier countries 2012 - 2016: Italy, Germany, China, Turkey, France, Austria, Netherlands, United Kingdom, Belgium, Switzerland, Japan, Denmark, Korea, Slovakia, Sweden, Spain and Russia – in this order.

Main buyer countries 2012 - 2016: Germany, Turkey, Australia, India, Russia, Canada, Mexico, Ukraine, United Kingdom, Italy, Slovakia, Sweden, Switzerland, Netherlands, Norway, Spain and Denmark – in this order.

iran agrofood being the only professional food-tec trade exhibition in Iran succeeding to generate trade visitors from the world over, the Baking and Confectionery Machinery Manufacturers Association of Iran is eager to contribute to the success of iran bakery + confectionery for the benefit of its members.

Iran is investing heavily in bakery & confectionery technology3

Why iran bakery + confectionery?

2014

23.7

2016

32.9

2015

30.2

2013

7.4

636

• An energy superpower with the world’s largest natural gas supply and the fourth-largest proven oil reserves

• With 80 million inhabitants the second most populous nation in the Middle East and the 17th most populous in the world

• Leading industries in the Middle East in car-manufacture and transpor-tation, construction materials, home appliances, food and agricultural goods, armaments, pharmaceuticals, information technology, power and petrochemicals

• A regional power with major influence in the region

• A top five producer in the world of apricots, cherries, sour cherries, cucumbers and gherkins, dates, eggplants, figs, pistachios, quinces, saffron, walnuts, and watermelons

• Geostrategic importance because of its central location in Eurasia and Western Asia, and its proximity to the Strait of Hormuz; a major regional and middle power, exerting considerable influence in international ener-gy security and the world economy

• Host to Asia‘s 4th-largest number of UNESCO World Heritage Sites and home to one of the world‘s oldest civilizations

• A multicultural nation comprising numerous ethnic and linguistic groups

• Sustained growth thanks to structural and political reforms

• Estimated GDP-growth of between 5% and 8% in 2017-2020

• Dynamic institutions encouraging the establishment of companies thanks to favorable fiscal policy and major economic reforms Source: GTAI * prognosis

Billion US $

2013 2016 201720152014

GDP

0

100

200

300

400

600

500

389 386420*

387404

Imports Exports Balance

Billion US $

67

2011

28

2012

33

2013

80

40

20

60

0

(20)

(40)

(60)

(80)

100

120

140

160

24

2014

12

2015

Source: GTAI

Foreign trade

Iran is the Middle East‘s leading industrial nation

4

Why iran bakery + confectionery?

Exhibitor profile

Manufacturers and/or distributors of equipment and supplies for• bakery, confectionery and snack production

- artisan, wholesale and industrial• coffee, chocolate and ice cream production • foodservice

See full range of exhibits here

Visitor profile

• Artisan, wholesale and industrial bakers and confectioners• Chocolate, confectionery and ice cream professionals• Bar & café professionals• Caterers• Executive chefs• F & b professionals• Hotel & hospitality professionals• Restaurant professionals

Exhibitor and visitor profile

Institutional Partners in IranAssociation of Iranian Confectionery Manufacturing Companies Baking and Confectionery Machinery Manufacturers Association of IranConfectionery and Pastry UnionIran Bread Union

Ministry of Industry, Mine and TradeMinistry of Jihad-e-AgricultureTPO-Trade Promotion Organization of IranIIEC-Iran International Exhibitions Co.

Institutional Partners International

Mohammad-Reza Nematzadeh Minister of Industry, Mine and Trade

“I know iran agrofood since the 1990’s and whenever possible I have visited the show. This year it is over-whelming in terms of the number of exhibitors, visitors and nationalities represented. But what pleases me the most is the standard of our domestic production which has made good progress during the past few years. iran agrofood really is a great show!”

Network partner event

Great support

Photos showing the French live bakery at agrofood Nigeria 2017, a professional trade exhibition also organized by fairtrade. The live bakery was organized by the French association adepta in cooperation with its members Diane, Eurofours, Eurogerm, JAC, Lesaffre & VMI.Will there be a French live bakery at iran bakery + confectionery 2018 as well? First preparatory talks have at least already been started ...

French live bakery

Groundplan

HotelAzadi

Westgate

Restaurant

1 1A 2 3 4

35

5537A

3734

2133

WC

39

40A

40

41B

4143

12

26

2428

28a26

62

60

57

Southgate

HotelEsteghlal

N

• WC

WC

WC

WC

WC

WC

WC

WC

Copyshop

WC

WCWC

6

7B

25

31B31A

1819

14

8 9

Chamran Expressway

Western Car Park

Southwestgate

Southern Car Park

5

F

Northgate

61

59

17

38A

A C

D

E

27

44/144/2

20

22

15

10

11

38

13

25

Restaurant

Supermarket

24 - 27 June 2018Tehran Permanent International Fairgrounds

38B

Iran. part. 7-15, 25A-E, 27, 31BInt. part. 5, 31B

Iran. & int. part. Hall 44/1Iran. & int. part. 31A, 35Iranian participation38A, 40, 40A, 41, 41B, 44/2International participation 38, 38B

Iran. & int. part. 38B

iran bakery + confectionery 2018 will be located in hall 38B.

Celebrating 25 years of valuable business contacts

1994 fairtrade and Palar Samaneh organise the first-ever iran agrofood at the Tehran International Fairgrounds, after 18 months of preparations

1994-2004 iran agrofood gains confidence of all major Iranian and international stakeholders and becomes Iran’s leading international agrofood trade show 2005 To improve the show for visitors and exhibitors alike, the

organisers diversify iran agrofood into the three dedicated trade shows iran agro, iran food + bev tec and iran food + hospitality

2009 iran agro, iran food + bev tec and iran food + hospitality are recognised as UFI Approved Events by UFI-The Global Association of the Exhibition Industry, Paris

2013 Launch of the fairtrade interactive agrofood industry portal allowing exhibitors and visitors to connect before, during and after the event

2016 launch of iran food ingredients as a Special Showcase within iran food + bev tec

2017 iran food ingredients becomes the fourth dedicated trade show under the umbrella of iran agrofood. Launch of iran bakery + confectionery as Special Showcase within iran food + bev tec

2018 iran bakery + confectionery becomes the fifth dedicated trade show under the umbrella of iran agrofood, to be held alongside iran food + bev tec, iran food ingredients, iran food + hospitality and iran agro

Thank you to all who have contributed

AND HERE IS HOW EVERYTHING HAS EVOLVED OVER THE YEARS …

In 2018, we will celebrate the 25th anniversary of iran agrofood, which, with every single edition, has confirmed its position as Iran’s leading international agrofood trade show.

25 years of valuable business contacts between world market leaders from around the globe and professional trade visitors from all over Iran and its neighboring countries. Check out the numbers:

Review special Showcase iran bakery + confectionery 2017

visitors at iran agrofood 40,000

of the exhibitors are satisfied with bakery + confectionery as a whole 79%

of the exhibitors satisfied with the visitor numbers and 77%

with their quality73%

of the exhibitors recommend bakery + confectionery 88%

exhibitors from 13 countries 64

Bakery technology Sweets and snacks production technology Foodservice equipment Bakery raw materials

Check out exhibitors and products:

Aasted // AEPI Industrie // Alpine Engineering // Altinbilek // Apex Machinery and Equipment // Aronpak // AVA // AZO // AZO Liquids // Baker Perkins // Barth-Thermo Future Box // Bezzera // Bras // Bühler // Carpigiani // Cavanna // Chemtech // Clextral // CMS Compact Milling Systems // CSF Inox // CT Pack // Dongtai Chaoyang Food Machinery // Equipmentimes (Dalian) E-Commerce // Facem - Tre Spade // Faraz Balabar Akam // FIC // Fimar // GEA // Gemni International // Haas Food // Handyware China Engineering // Hayssen (Simionato) Integrated packaging systems // Huapu Food Machinery Manufacturing // Iceteam 1927-Cattabriga // IPS Integrated Packaging Systems // Jinan Darin Machinery // Küppersbusch Großküchentechnik // Mazzoni

Mectiles Makina // MINERVA OMEGA // Nemox International // Newsmith Stainless // OCRIM // OPEM // Pallmann // Pisto Maschinenbau // Porteghal Talaee // Rahnamoon // Sangati Berga // SAP // Shandong Luerya Machinery Manufacturing // Shanghai Bokni Refrigeration Equipment // Shanghai Kui Hong Food Machinery Factory // Shanghai Yuyin International Trading // Shantou Xinchuang Food Packing Machinery // SOVIMP // SPAD Superfrost // Technodaghigh // Technogel // TMCI Padovan // Twin Pack // Ugolini // Walterwerk Kiel // Zeppelin Systems // Zumoval

Top exhibitors bakery, pastry & foodserviceat iran food + bev tec 2017

Voices of the exhibitors 2017

Read all testimonials here

Mr Alan MordueSales Manager - Baker Perkins:

Personally I thoroughly enjoy Iran and the Iranian people who are very friendly. Unfortunately, this is not how the media portrays the country and this makes it difficult to do business.

The main purpose here at the show is to meet new customers, as we already know many of the main players, but perhaps not all.

Mr Michael PipenbrockBusiness Unit Manager - Zeppelin Systems GmbH:

Our main target for this year’s show is to get a lot of orders and up to now we are very satisfied.

Due to the good result of the past elections Zeppelin is looking optimistically into the future.

Mr Ricardo FontenelleTechnical Sales Consultant - Sangati Berga

Until last year we believed the Iranian market would be more open to external companies but the situation isn‘t advancing as fast as expected. We are continuously searching for alternatives to do business between Brazil and Iran.

Our main target is to consolidate the negotiations already completed and to extend our options and contacts in Iran increasing our participation at iran food + bev tec.

Mr Reza YassemipourHead of Project Planning & Technical Services - Franz Haas:

Iran is an expanding market with a big population consuming our final products.

The main target is to continue our business in Iran. We are very satisfied with the results we have here at the show.

Marc-Oliver Schneider, CEO Guido Giesselmann CFSP, Sales Director InternationalBernd Geiger, Business Development Manager Middle East - Küppersbusch Foodservice Equipment

We are active in Iran since two years and we made the experience that there is a high demand for robust and reliable foodservice equipment and commercial kitchen appliances. Since over 140 years Küppersbusch produces high quality products - Made in Germany. We offer cooking products for all needs for restaurants, coffee shops, caterers and airports.

Impressions 2017

2017: Facts and figures

The 2017 edition of iran agrofood consisted of iran food + bev tec, iran food ingredients, iran food + hospitality and iran agro.

iran agrofood 2017 2016 2015 Exhibitors:iran food + bev teciran food ingredientsiran food + hospitalityiran agroiran agrofood

547141619981405

53796711991443

370–50770947

Countries represented 2017

39Austria, Belgium, Brazil, Bulgaria, Canada, China, Czech Republic, Denmark, Finland, France, Georgia, Germany, Greece, Hungary, India, Iran, Ireland, Italy, Japan, Korea, Lebanon, Lithuania, Moldova, Netherlands, Norway, Poland, Portugal, Romania, Russian Federation, Singapore, South Africa, Spain, Switzerland, Thailand, Turkey, Ukraine, United Arab Emirates, United Kingdom, USA

- enter the portal- detailed company and product profile

- present your ideas to potential business partners- search for product categories- maximum exposure to targeted buyers

- your entry is activated 24/7 all year around- be contacted by visitors & other exhibitors

Your benefits

- find other exhibitors & their products- individual filter search- tool to make appointments for the event

all exhibitors • all products • all visitors • networking & matchmaking

www.agrofood.fairtrade-messe.com

Check out the agrofood industry portal

KievHeidelberg

fairtrade headquarters since 1991

Organized in cooperation with Palar SamanehAlgiers

AccraAbidjan Lagos

Addis Ababa

Tehran

Organized in cooperation with Messe Düsseldorf

fairtrade events – welcome!

Grow your business – Upcoming Events

Registration for Accra open until 15 October 2017

Registration for Abidjan open 12/2017 – 09/2018

» 5th agrofood West Africa 20 - 22 November 2018, Abidjan

» 4th agrofood Nigeria 27 - 29 March 2018, Lagos

» 4th agrofood West Africa 5 - 7 December 2017, Accra

» 25th iran agrofood 24 - 27 June 2018 , Tehran

» 2nd agrofood Ethiopia 03-05 May 2018, Addis Ababa

please click:

Registration open until January 2018 Registration open until March 2018 Registration opens in October 2017

Part of:

fairtrade - valuable business contactsISO quality management. UFI quality norms.

fairtrade was founded by Martin März in 1991. Since long, fairtrade ranks among the leading organisers of professional international trade shows in emerging markets, especially in the Middle East, Africa and Eastern Europe.

Managed by its shareholder and committed to the values of a family business and the team spirit, fairtrade maintains a powerful network of partnerships throughout the world.

In Iran, fairtrade - in cooperation with Palar Samaneh – organizes internati-onal trade fairs of major importance since 1994, namely iran agrofood (iran food+bev tec, iran food+hospitality, iran agro, iran food ingredients and iran bakery + confectionery) and iran telecom innovations.

Our management system is ISO 9001: 2008 certified. Being a member of UFI The Global Association of the Exhibition Industry, fairtrade organises events according to the UFI quality norms. Trade fair data such as the number of exhibitors and visitors and the exhibition space are audited and certified by independent auditors.

We‘ll be your back-up team!

fairtrade GmbH & Co. KG • Mr Paul März Kurfürsten-Anlage 36 • D-69115 Heidelberg, GermanyTel.: +49-6221-4565-13 • Fax: +49-6221-4565-25p.maerz@fairtrade-messe.de • www.fairtrade-messe.de

ISO 9001:2008 certified

Palar Samaneh Co • Ms Ladan MalekiApt. 707, No 110, Ayneh Vanak Bldg., Vanak Str. • IR- 19919-54158 - Tehran, IranTel.: +98-21- 88 20 57 35/36 • Fax: +98-21- 88 78 66 89palarsamaneh@gmail.com • www.palar-samaneh.com

About fairtrade:Founded in 2004 and managed by Shahrooz Shahverdi and Mehrdad Mehraei

Headquartered in Tehran

Co-organised 50+ international trade fairs of major importance in Iran

Playing an important role in the growth of the Iranian trade fair sector Dedicated stand building unit with highly motivated team of tradeshow specialists including architects, engineers, designers and technicians serving individual exhibitors and country pavilions all over the Middle East and the CIS

About Palar Samaneh: