Bakers Spices & IngredientsBakers Spices & Ingredients

Bakers: History

• Started in 1980 by Shri Vidyasagar Vij who ran a distribution

agency for food products

• Initially manufactured Custard Powder, Corn Flour and

Baking Powder under the Bakers brand name.

• Bakers offered Custard Powder and Corn Flour in 1 kg packs

instead of the prevalent 25 kg industrial packs.

• Bakers was consumer oriented and manufactured products

that conformed to international quality standards unlike

competition who were generally more cost conscious, and

price oriented.

Bakers: Geography• While spices are synonymous with the neighbouring state of

Kerala, Bakers bucked the trend by leading its operations out of

the small town setting of Coimbatore on the wrong side of the

Western Ghats with all its three factories situated within the

district. district.

• As far as distribution and sales is concerned the brand is firmly

rooted in all five South States. Bakers have also started in a small

way in Punjab.

• It is available in stores in such countries as Fiji, Mauritius,

Kuwait and the ultimate destination of Indian spices since time

immemorial, England.

Bakers: Quality• Bakers’ quality orientation starts from raw material sourcing.

– If needed Oats are sourced from Europe, Kasuri Methi from

Rajasthan and Corn Grits from Nizamabad.

• It also includes storing things in air conditioned go-downs if

necessary.

• The factories are completely hygienic and state of the art

surpassing all Indian food standards.

• Baker’s R & D team provides a range of products that take

care of the consumers all culinary need.

• Each product is sampled in the market before it goes

commercial.

Bakers: Products• From a three product range the Bakers portfolio now include

different varieties of:

– Puddings

– Jellys

– Milk shake Powders

– Ice Cream Powders

– Spice Powders and – Spice Powders and

– Masala Mixes.

Bakers: Statistics

• Bakers manufactures around 95 product variants in different

SKUs, employs over a hundred people and has a daily

production capacity of a 100 tonnes.

• Even though the legendary Bakers Custard powder is still the

top selling product with 1.2 lakh packs sold every month, its

other products don’t lag far behind in sales.

• Chat Masala formulated by the present partners from their

mother’s recipe is one of the best sellers at over 50,000 packs a

month.

Bakers: Competition

• Bakers products are mainly competing against Weikfield – in

Bakery Products category and Everest and MDH in the Masala

Powder category.

• Bakers is number two in Custard Powders in terms of sale

nationally and number one in South India.

Bakers: Promotion• Some promotions Bakers has done.

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