baker's land report

7/23/2019 Baker's land report

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Chapter One: Introduction

.1 History of Bakers Land

MA foods is one of the growing biscuit factory in Pakistan. For few past years the Pakistani

biscuits industry has grown and there are many brands of biscuits which are growing also.

Muhammad Anwar (M.A) foods launched a biscuit manufacturing company with the name of

Bakers Land in !"" in #ahiwal$ Pakistan. Bakers Land has adapted latest technology and trends

well fitted according to the contemporary food industry of Pakistan. Bakers Land was the self%

dri&en dream of Muhammad Ma'id the * of the company. +t is a biscuit manufacturing company

situated at , km Arif -ala oad #ahiwal Pun'ab Pakistan. /he company0s setup was imported in

!"" directly from Africa by its parent company 1ala2y biscuits.

.2 Introduction of Bakers Land:

MA Food industry (P&t.) Ltd was established in !"" in Pakistan. +t is a subsidiary of bakers

Land #outh Africa$ aimed at producing 3uality bakery products of international standards and

3uality. /he product is sold in the market under the name of 4Bakers Land5 which has become a

household name and symbol of 3uality. At M.A Food industries (P&t.) Ltd.$ +ntroduction of new

products$ moderni6ation and automation has kept pace with the e&er 7 increasing demands of

baked products in domestic and international markets.

n !"" M.A Food (P&t) Ltd. started the manufacturing of high 3uality biscuits and cookies which

are sold at local le&el as well as e2ported to the neighboring countries. MA Food industries ha&e

ntroduced a wide &ariety of biscuits and wafer products. /he company has been making e&ery

possible effort to meet the re3uirements and e2pectations of its customers. /he company is

offering a wide selection of biscuits and wafers products to the market. /hey ha&e engaged in the

production of biscuits$ sandwich biscuits and wafer products.

/he biscuits and wafers plant of M.A Food industries is a complete modern and automatic unit

with PL control system. MA Food (P&t) Ltd ,%8m from Arifwala road #ahiwal Pun'ab Pakistan

Bakers Land has their main production plant and distribution center situated in #ahiwal.

Bakers Land ha&e different chambers in the in production plant like 3uality checking$ mi2ing$ o&en$

packing and finally distribution. +t has a complete chain of distribution at different main cities of

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Pakistan. +t is a well%established plant ha&ing separate productions of biscuits and wafers which

are controlled by the 9irector *perations. /hey are ha&ing more than :! employees. /urno&er

atio is less as compared to the other organi6ation because employees are empowered.

mployees are trustworthy and do their best for the organi6ation. +n biscuit category they are

offering wide range of biscuit products$ such as oyal /reat$ Peanut Passion$ and hoc; lay and

ecently they ha&e launched energy biscuits /oppers for kids. /hrough marketing campaigns they

are moti&ating kids for their energy biscuit /oppers. (ompany profile$ !")

.3 Mission Statement:

4It is the organization of creative professional people; Mission is strive for excellence. We

are determined to change and uplift the lives of nation’ we are determined to change and uplift

the lives of the Nation. Our company’s strategy is ased on progressing forward on the winds of

ingenious ideas! new mindset and universal standards which leads to discover new territories

over new horizons" .

. !ision Statement:

#Our company is li$e our home! a place where we wish to grow and explore our expertise

with the passion to e $nown and respected as a food company most admired for its liveliness

and innovation to e called the true professionals. %very individual should e fulfilled and

successful at what we do. &a$ers 'and is committed for the constant improvement and

excellence in its wor$".

." !a#ues of the Company

Bakers Land is focusing and trying to build a culture where we can adopt our traditional

core &alues such as team work and healthy caring ser&ices. /hese &alues are cutting edge of our

skilled and trained work force. /o get better results there is respect for e&eryone and fun for

working together. -e belie&e that e&ery indi&idual should aim for constant self%impro&ement and

gain knowledge for its rele&ant field.

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.$ %ua#ity &o#icy of the Company

/he policy of M.A. food +ndustries (P&t) Ltd is 4e2cellent product de&elopment5 with superior

aste$ purity$ nutrition and satiety.

/op management and e&ery employee of M.A. food is fully committed to continually enhance the

e2cellence of the product and maintain the consumers0 confidence in its products by following

egulatory and statutory re3uirements and implementation of international standards right from

aw material to deli&ery of product.

For further high 3uality standards 3uality checks are also perform at regular inter&al with clearly

defined specification.

.' Company &roducts

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Chapter ,o: Business Operation

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The CEO

General Manager

2.1 Orani4ationa# Chart

Figure ." ompany <ierarchy

2.2 S/O, )na#ysis of the Company

2.2.1 Strenths

Lare 5istri6ution System

#ince the start of the MA Foods in !"" the company has grown in e&ery term in the

market. /he MA Foods is capturing the Pakistani market as well as foreign markets too. Baker0s

Land has a large distribution network all o&er the Pakistan from 8arachi to 1ilgitbaldistan.

ompany has around "=> distribution channels in which they ha&e ! sole distributors. After that

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Management

Representative

Factory Manager Finance

& !ministration"#ality ss#rance

Manager

$ro!#ction

$#rchase

Manager$ro!#ction

"#ality ss#rance

Eec#tive$ro!#ction 'hi(t )n

Manager

*R &Regional 'ales"#ality

ss#rance

rea 'ales Manager

'ales O%cer

+'Fs



he company has around ,!!! to :,!!! retailers and wholesalers in different geographical

ocations. /he company has a strong supply chain for the deli&ery of its products to the

distributors$ retailers$ and wholesalers throughout the country.

Bakers land is using the local carriage transportations such as trucks and trailers etc. for the

deli&ery of the products. /his way of deli&ery is at low cost and beneficial for the company for

mely dispatches.

7ood e#ationships.

Bakers land has good relationship with their retailers$ and wholesalers for their brand

oyalty. 9ue to this they ha&e a large chain of their distribution channels and it can help to e2pand

heir market.

&rofessiona# and Ski##ed Manaement.

/he management in the MA foods are skilled and e2perienced. /he manager of the MA

oods is the one who was appointed in the start of the company in !"" and he is leading the way

since then all the important decisions are made by him in the company

Lo &rice &roduct.

*ne of their strength is that their products are a&ailable in the low price and in the good

3uality. /heir basic concept is that to pro&ide the good 3uality product to the customer in the low

ang so that most of the people in Pakistan who are willing to buy low price biscuits can get it from

MA Foods.

Lare *etork.

/hey ha&e the large network working in the Pakistan in the shape to suppliers and other

hey pro&ide biscuit all around the Pakistan through then

(8ce##ent Competiti9e Ski##s.

+f we talk about their competiti&e skills in the Pakistan then they are little behind that but if

we talk about the #ahiwal then they are way ahead in this market in the #ahiwal area. *thers are

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producing the biscuits locally and not go outside the #ahiwal so in the area MA foods is one of the

argest in #ahiwal and becoming threats for other all around the Pakistan.

Consumer Market.

/hey are working hard to get on top in Pakistan in this market and to achie&e this MA

oods has found the way to reach the black bo2 of the consumers. Pakistani people want to eat

biscuits when the take tea so MA foods is producing those product which suit the Pakistani people

ke the 4loyal treat5 4peanut passion5 etc. there are those bastes which are easily eaten during tea

breaks.

(8perienced Sa#es and Marketin ,eam.

/hey ha&e a well%managed and good marketing team working in the department of sales

hey analysis the new possibilities and the consumer beha&iors to 'udge their products.

Se#ection &rocess.

/he sales and marketing department is the one of the best in the factory so they are

selected through the special process. /he manager and the < manager both take the inter&iew

and some time they ha&e to gi&e the presentation before inter&iews.

&ortfo#io.

MA foods is producing the different product in the biscuits market. /hey are not only

argeting the children but also they are targeting the aged persons and the mid aged too.

2.2.2 /eaknesses

/here are many weaknesses in the company which they ha&e to o&ercome if they want to

gain more market in the industry. Lack of focus upon maintaining the declining sales of e2isting

products?brands. /he management style that has been adopted by the company is

centrali6ation5. 9egree of formali6ation chain of command is high. /he manager in the head office

has the final say on the e&ery decision making in the company. Because it0s a 1o&t. sector like

company where top management decisions are enforced upon middle and lower le&el

management.

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Centra#i4ed 5ecision Makin

At Bakers Land$ there is a lack of future direction and strategy de&elopment. /he

employees perform day to day acti&ities@ but the outcome of their tasks is not monitored for

continual impro&ement of organi6ation. Moreo&er the management does not in&ol&e employees in

he decision making process for promoting e2isting and potential products.

Lack of Inno9ation in the Orani4ation

At maturity le&el of PL$ companies ha&e to inno&ate their product and ser&ices in order to

sustain them. At Bakers Land the management and the staff do not focus upon it

Breakae of Biscuits /hi#e 5e#i9erin.

/hey deli&er the biscuits on the local transport so the product are not safely go to the

desired place and their packaging is not also safe for deli&ering. #ometimes biscuits get damaged

during deli&ery to retailers. +t affects the 3uality of the product while it reaches to the customers.

C#aim for &roducts

MA foods does not ha&e the proper system for claiming the damaged biscuits so

sometimes when the products get broken then the company is not responsible for that and will not

eplace if it0s not the company0s agreement.

Lack of Schemes

#ome retailers and distributors ha&e this issue when they are dealing with the company the

products which they are going to take from the company$ if some other distributors takes the big

ot then others ha&e to wait for the new lot.

5issatisfaction de to

O9er#oaded /ith /ork

+f the order is big then the company take lot of work form the employees in the product

department and it is also some employees to work in the holidays too.

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Lo Sa#aries.

Although they gi&e slayers according to the Pakistani law but it too low for e&eryone. +f

someone id working for one year they are not get raise too easily.

/orkin Conditions.

/heir production area is not one of the best the machinery is not too ad&ance. /here are

:!! worker are working at the same time and they ha&e to work consistently in the time period.

/he condition of the working area is populated with works.

2.2.3 Opportunities

!ariety of &roduct Line and ane

ompany can pro&ide the wide range of product line. /here is limited range of the products

n biscuits@ they can e2pand their product line with the new additions of different types of snacks.

*e &romotion Opportunities

ompany can adopt new marketing and promotion acti&ities these days$ because there are

more new opportunities for the promotion of the brand in Pakistan like school e&ents$ amadan

ransmissions etc.

More Customers Can )ttain

ompany can attain more customers because of limited biscuit brand in Pakistan$ and also

hey can gain more market share by promoting them as a national company of the Pakistan.

Some Other Opportunities )re B#o

An e2ternal situation$ which an organi6ation can benefit from$ is called *pportunity.

(nter *e Markets.

/he new market is waiting for them in the Pakistan. /hey can go to those cities which are

not big and are easily approached.

&romotion.

/



/hey don0t ha&e much inno&ations in the company so that they can attain new concepts

and new product to increase their target market. /hat can create brand loyalty among them and

customers. By gi&ing them more benefits like discount and gi&e some surprise gifts for kids in the

biscuits packets.

2.2. ,hreats

ncreasin Loca# Bakery &roducts

/here is continuous increase in local bakery products in Pakistan. /hat is a ma'or threat for

he company and can affect its sales.

&o#itica# Inf#uence

+n Pakistan political instability is affecting all the business day by day. +t0s become a big

hreat for all the local producers in Pakistan. 9ue to this unions come in e2istence and employees

who are laying merit can0t achie&e that place which he deser&es.

Competitor;s Market Share )ppreciation

+ncreasing market share of competitors$ aggressi&e ad&ertisements of competitors

ncreased the competition is also a big threat for the company. 9ue to lack of marketing and

promotion acti&ities they can0t gain the market share and cannot recogni6e their brand to those

customers who are still unaware of Bakers land.

2.3 Marketin Stratey

ompany has no proper marketing department for promotions. Promotions are done

hrough sole distribution channels in Pakistan on large scale. 9ue to this brand is not as much

popular in the market. #ales representati&e are also taking great part in promotions or in others

words we can say in company0s marketing campaigns. ompany doesn0t ha&e proper marketing

department and marketing campaigns for their products ad&ertisement.

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2.3.1 &romotion Stratey

Print media are their ma'or promotion strategy. /hey are in&esting money on t%shirts caps

key chains these all are distributed among the distributer0s sales representati&es and other team

of company who are doing promotion campaigns. *n t%shirts brand logo distributers wear during

here working hours.

2.3.2 &ricin Stratey

ompany pricing strategy is cost based pricing (ompetiti&e pricing) .Because the

company is not &ery well known in the market so firstly 'ust meet with the cost and want to

penetrate in the market.

2.3.3 &roduct Stratey

ompany is offering different &ariety of products with great 3uality. Products of biscuits are

n different range$ pack$ color$ taste$ weight$ and price. -afers are company0s main product which

s of different fla&ors0 like strawberry$ chocolate and orange. All of the products which are gi&en

abo&e are a&ailable in the market in different si6es on different prices.

2.3. ,aret Market

Bakers land (P&t) Ltd. company segregate its market according to its product packaging

such as tikky pack is for =%", years of age group or snack pack is for "=%, years of age group$

and geographical segment they are pro&iding family packs in big towns like in Lahore city. +n

#indh sales are more than other pro&inces of Pakistan. /heir target market is mostly urban area

as compared to rural area.

2. Competiti9e Stratey:

+n competiti&e strategy they are focusing on acti&ities of their competitors to differentiate

rom them. ompany is using price list collection to differentiate its product from other competitor

n terms of price. /hen prices of the products decided according to market price analysis.

2..1 Marketin Stratey

#o that people can easily buy their products. +t is also call the push strategy. MA Foods is

ollowing the 4product strategy5 the product strategy is that they are producing the product and

make a&ailable all around the country

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2." Business &rocess )na#ysis

/he factory operates by carrying out different operations in the following gi&en

departments.

• <uman resource department• Finance department

• Purchase department

• uality control department

• lectrical department

• Mechanical department

/hese are the main departments of company who are working together to pro&ide their customers

he best product with the best 3uality and ser&ices.

2.".1 Human esource 5epartment

/he human resource department pro&ides high 3uality human resource to the company to

effecti&ely and efficiently run the &arious business operations in the company. /he human

esource department responsible for all the < acti&ities that include recruitment$ training and

de&elopment compensation and benefits$ employee relation and working en&ironment of the

company ./he < department which is not directly in&ol&ed in the manufacturing of the product

but work as an ad&isor toward all the working procedures in making of a product. As 'ob

esponsibilities and duties are assigned by the < professionals to the other working staff with the

specific terms and conditions and by keeping in mind the right 'ob for the right person. +t is also

esponsible for the data collection and keeping all the records related to working staff their salary

heir basic information etc. and each and e&ery record about the manufacturing product on the

daily basis.

<uman resource department pro&ide such human capital that will be helpful for running the

operation of the company in effecti&e and efficient manners$ and by caring about the interests of

personnel of the company so that they can become more producti&e and moti&ated for their work.

But in the MA Foods the < department is not fully de&eloped and still there is need to be work on

his department. My super&isor told me that this is 'ust the beginning and they ha&e not that much

human resource that which they need the big team to control as he said that with the passage of

he time the < department is de&eloping and new ways to hire the employees are introducing.

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hiring &1ring

training o(employees

terms an!con!itions

operational incharge

personnelassesment

Figure . < 9epartment

2.".2 <inance 5epartment

/he main ob'ecti&e of the Finance department in the company is to arrange the finance for

he business operations from &arious resources$ control the acti&ities that are related with the

nance$ maintain and update the company0s accounts.

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cco#ntsan! 2illcollection

3ages an!payrollsystem

E&penses

an!payments

Figure .: Finance 9epartment

n finance department finances are issued by the finance manager Mr. #hahid in Bakers land. +n

nance department three employees are working one Manager and two Accounts officers.

As + worked in the < department most of the time$ + also work in the finance department too. And

he accounts work is usually done by the senior staff.

2.".3 &urchase 5epartment

Purchase department working for its ob'ecti&e to pro&ide raw material and re3uired goods

be in the factory on time and successful e2ecution of all re3uired orders.

Purchase department deals with different departments like raw material$ lectrical store$ and

Mechanical store. /he purchase 9epartment0s head was Mr. Ahtesham. (Ahtesham$ !")

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$#rchase+epartment

Ra4 Material'tore

Electrical 'tore

Mechanical'tore

Figure . Purchase 9epartment

2.". %ua#ity Contro# 5epartment

/o ensure that all the products$ make by Bakers land are of standard 3uality by controlling

and testing of incoming material$ in%process and outgoing products.

/he 3uality department of the company is most important and functionali6e. Before manufacturing

he products all test of maintaining the 3uality standards are formulating in these departments.

#aima$ !")

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Material )nspection

Material test la (or pro!#ction Taste &ingri!ients6

Microiological la

Figure ., 9epartment

2."." (#ectrica# 5epartment.

/his department of the company is responsible for the maintenance of electricity and

electrical wiring. +n this department three employees are working one is <ead engineer$ second is

Assistant and third is electrician.

/hey are working with generators for the flow and di&ision of the current in the company during

electricity shortage.

2.".$ Mechanica# 5epartment

/his department of the company works for the maintenance of the machinery. /hey are

esponsible to run all machinery correctly during the production and make sure that e&ery machine

s perfect for the working.

n this department four employees are working one is <ead$ two assistants$ and one is lubricator.

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Chapter ,hree: Learnin as a Student Internee

3.1 5uties

9uring my internship span + ha&e performed certain duties in all departments of Bakers

Land especially in < department which was assigned me by Mr. 1ulrai6 my super&isor in MA

Foods. List is gi&en below

3.1.1 <i##in of #ea9es forms

#ick lea&es

Lea&e without pay

ausal lea&e

mergency lea&e

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/hese are some kind of lea&es that + obser&ed in < office. Many employees work seasonally in

he factory and the company pays them according to their temporary payment policy.

3.1.2 )rranin <i#es

+ arranged different files of those employees who 'oined the M.A Foods recently. /his task

was assigned me by my super&isor.

3.1.3 )rrane Ser9ice Sheet of (mp#oyees

+ filled these ser&ice sheets columns of e&ery permanent employees of factory of different

sections and departments. -hen salaries are maintained or upgraded$ then ser&ice sheet are also

e&ised and updated.

3.1. <i## &erformance )ppraisa# <orms of (mp#oyees

+ also filled the performance appraisal forms of different employees of different departments

C sections.

3.1." <ormu#atin =o6 5escription of *e (mp#oyees

+ personally typed the D90s of an employee which was hired recently in the factory and

mailed them. /his task was gi&en to me by < super&isor to learn what actually the 'ob

description of employees isE And how much it is important and &aluable as regarding of

organi6ation cultureE

3.1.$ Learn )6out H Manua#

< manual of the company tells us about the o&erall policies$ rules C regulation inside and

outside of the company and also tells us about what kind of documents and forms are present in

< department of Bakers Land.

3.1.' Checkin &roducts in Store

+ also &isit the store of Bakers Land my super&isor ga&e me task to identify those products

which were ready for sale and which were defecti&e. + completed my chart and report to my

super&isor.

3.1.> Compensation System

<ow they pay their employees and as well as their managerial staff. MA foods follows the

P## (Pun'ab #ocial #ecurity) it means that they pay their employees according to go&ernment

1.



ad&ises. /hese days an employee0s pay is around about "=!! to "!!!. /hen + read the

employees pay slip and they thought me how to prepare one. /o prepare the pay slip of the month

had to put the employees name into the pay register and in the online account to which hold the

all records of the employees and when the an employee asked for the pay he has to sign and then

collect the pay from the finance department. *ne important thing was that the ta2es were

deducted from the salaries of the employees and then they were paid. -hen it comes to pay MA

oods also gi&es the :! allowance to the employees and + was being thought that how the

allowance is managed for the employees. /hen + read the last month record of the employees

pays in there were all the allowance and other payables and some of the recei&able which were

employees had. #ometimes employees take the pay in ad&ance so it has to be record as well then

my super&isor thought that not all the employees are gi&en the ad&ance pay. *nly some of the

employees which are working for the long time in the organi6ation.

Makin &roducts

&ery company wants that their products and brands run successfully in market and

generate re&enue. Many companies try to copy the e2isting successful brand name$ ad&ertising

and marketing strategy$ logo$ but they do slight change in spell of name or in logo or in the band

name. But now a day companies are gi&ing names of social media web sites to make their product

more famous. Bakers land did the same thing they launched their new chocolate biscuits with

name G/witter0. /witter is &ery famous social media now a day. +t is an interesting way to make our

brand and product more famous by using social media websites.

Procurement department where the head was M. Ahteshsam he was also the head of

aw material he ordered the raw material on the bases of the planning of the factory that how

much they need the material and what kind of the material. According to production he places the

order for the future. + went there he ga&e the list of the materials and the 3uantity he asked me to

e&iew it. /hen + attended the meeting between the manufactures who deli&ers the raw materialsor the factory. MA foods has the term and law for the manufactures who deli&ers the raw material

f they don0t follow these term then they can cancel the order for e2ample if the raw material is not

according to their need or it lake the consistency the research and de&elopment department

cancel the order and ask them to ring the new one. /he manufacturer told me about the marketing

situation in the Pakistan. <e told me that to bring the order as high 3uantity as this they ha&e to be

1/



prepare for the long time. Meeting went about " hour where Mr. Ahtesham ga&e them the orders

or the nest month also. After the raw material arri&ed in the factory it is e2amine in the research

and de&elopment department

Mr. gulrai6 told me to go to Mr. Ahtasham who is head of purchasing raw material in factory

• + asked the 3uestion to Mr. Ahtasham which aw Material use to make the products$

• oyal /reat$ Peanut Passion$ hocolaty$ -alt6$ hocolate -afer and #trawberry -afer.

• Mr. Ahtasham 1i&en the detail of products ingredients one by one which details of products

ingredients C nutritional information as are underH

3.1.1? Manain Staff and Conductin Inter9ies

+ asked my < manager that tell me how you gi&e ad for 'obs and whereE <e told me that

hey use basic means for that like newspapers and some time on the cable. +n the MA foods there

are not much < there are almost ":! to "! <. when someone lea&es the factory then they

decide that how they can recruit for the post if the post is the low le&el then it is fill &ery 3uickly and

sometimes they don0t e&en ha&e to gi&e the ad in the newspapers. But when sometime it is for the

managerial post then they ha&e to select the best possible around and they ha&e to gi&e ad in the

big newspapers like 4Dung5 and 4e2press5.

+n MA foods there are two types of employees and they are hired on the different

dates and ways

") Managerial staff ) Low le&el staff

nter&iew is conducted by the < manager and the manager. -hen it comes to hire the

managerial staff both < manager and the manager ask the 3uestions to the inter&iewee and the

selection is done by the manager$ manager makes the final call. +f the < Manager selects one

person then the manager can re'ect that person and hire the person which he think is the best for

he organi6ation but it doesn0t happen often. *n the other side in the factory if they need some low

e&el employees for the production areas then on < manager inter&iew the person and select

hem. For the low le&el 'obs MA foods doesn0t ask for the high education they ask the e2perience

and for the managerial staff MA foods needs the education and it at least graduation.

Learnin )s a H Student

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< department is the one of the most important department in the any organist. MA foods

s also ha&e the < department but it is in the de&eloping phase. + mostly worked in the <

department so that my 'ob was to see how employees are working and the relationship between

he management and the employee. + also learnt that they gi&e pays as + mentioned abo&e.

3.1.11 Orientation ,o (mp#oyees

*rientation to the new employees and all about the training programs in the factory for the

new employees and as well as for the employees working in the factory.

#o + was gi&en the orientation kit of the factory in which there where write all the rules and the

egulation of the company which the employees ha&e to follow. And if they don0t follow they rule

hey can kick him out form the factory at any time. And they also gi&e the one month notice to an

employee which is going to be kicked form the factory. *n the 'ob description there are written eh

pay for the employees too and the other incenti&es and not written they are gi&en to him after

oining of the factory. + was also gi&en the file which had the conducted inter&iews in the MA foods

nter&iew are conducted orally only. And + was also handed o&er the list of 3uestions which is

asked at the time of the inter&iew.

/hen + was told about the /IA (training need assessment). +n the factory the training is not gi&en

o e&eryone and the production area because the factory is almost fully automated and if the new

machine comes then to operate it some employees are gi&en the training.

3.2 )ccomp#ishments

As an internee + was able to accomplish all the tasks that were assigned to me. + completed

all my duties and responsibilities assigned by my super&isor.

gained a lot of e2perience during my internship in company. + tried to complete all of my tasks of

< department through which + came to know about the management structure and working units

of the organi6ation.

3.3 *e @no#ede )cAuired

9uring my J weeks of internship$ + gathered 3uite a hand full of knowledge. + came to know

how the things are done professionally and how 'obs are performed. + ha&e learned how to do

21



work in professional life with the re3uired beha&ior and attitude. And learned to do work on

Microsoft e2cel.

3." &ro6#ems I <aced In the M) <oods

First of all the < department is not that well established so that we didn0t work that well.

/he manager was not corporati&e with internees. /here was no cafK we had to go outside the

actory for lunch. *n the first "! days of the month the super&isor was busy he didn0t gi&e us time

n this period.

3. Ho (8perience Impact My Career

As we know$ nobody can succeed in his life without e2perience because it plays a &ital role

n the professional life of an employee.

2perience is considered as a backbone of professional life5 the e2perience in a good corporate

sector opens hundred doors of opportunities for a successful person. + e2perienced in Bakers

Land ompany as an internee that has created a new self in me that is more professional and

more confident. /he internship was &ery helpful to learn that how theoretical knowledge can be

applied in corporate sector. +t helped me to learn that how to work practically. <ow to

communicate with others when you are in a professional lifeE /hrough this internship + came to

know that how can + perform better further in my professional life and it ha&e make me more clear

about my speciali6ation sub'ect. + did understand the working process and methodologies of <

department their tasks and responsibilities.

Some Other &ro6#ems

Problems are related to management self%interest$ employee union$ and raw material

a&ailability in time$ less commitment between employees and management$ ineffecti&e pay

system etc.

/hese are some problems that + encountered during my internship in Bakers Land.

3.$ Conc#usion

+n my opinion internship is a good learning approach for internees as well as fresh

graduates to understand the en&ironment C system of the organi6ation$ corporate social

esponsibility$ corporate culture$ norms$ and &alues$ traditions$ working methodology$ employee0s

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beha&ior and attitude towards management$ rules and regulations towards organi6ations. +t0s a

practical work and e2perience for internees$ internship is basically an initial step for employees

and students to know how much we are responsible and capable to perform our tasks and fulfill

our commitment with an organi6ation.

Conc#usion

+ tried to e&aluate the internal and e2ternal factors of MA foods P&t Limited #ahiwal. And +

obser&ed that the Bakers land ha&e make good market share in a &ery short span as a starting

company in #ahiwal. /hey ha&e pro&ided a better employment opportunity for the local labor of

#ahiwal. /hey are ha&ing good machinery and latest e3uipment to pro&ide the best 3uality to their

customers and with the passage of time they will perform better than this time. /hey are focusing

on their better management system and ha&ing good plans for the future. But they ha&e to be &ery

clear about their strategies and goals so that they can stay in the market for longer time with the

upcoming new competitors.

ecommendations

/hey should increase the biscuits products

/hey need to focus on their ad&ertisements

/hey should think about their long term planning

mployee relations with management

/hey should decentrali6e the decision making.

/hey should ha&e inno&ati&e ideas for ad&ertisement and promotional acti&ities.

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Bi6#ioraphy

(out )s. (n.d.). etrie&ed August :"$ !"$ from Bakers LandH

httpH??www.bakersland.com.pk?pages?careers.html

Ahtesham$ M. (!"). #ahiwal.

Bukhari$ M. A. (!"). sahiwal.

!"). *ompany profile.

!":). *ompany profile. #ahiwal.

!":). *ompany +rofile. #ahiwal.

!"). *ompany ,uality system manual.

!"). *ompany -uality ystem Manual.

Ma6har$ . (!").

Mu33adas$ M. (!"). #ales oordinator. #ahiwal.

!"). -uality management ystem.

!"). -ulity management system.

#aima$ M. (!"). -uality Manager. #ahiwal.

#hahid$ M. (!"). Finance manager. #ahiwal.

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baker's land report

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