bajaj auto. ppt
TRANSCRIPT
PRESENTATION ON BAJAJ AUTO LIMITED
Presented By:Anju & Navni MBA-2
Introduction
Bajaj Auto Limited
Type Public (BSE: 532977, NSE: BAJAJ-AUTO)
Industry AutomotiveHeadquarters Pune, Maharashtra, IndiaKey people Rahul Bajaj (Chairman)
Products Motorcycles, three-wheeler vehicles and cars
Revenue 16,975 crore (US$3.23 billion)[1]
Net income 3,340 crore (US$634.6 million)Employees 10,250 (2006-07)Parent Bajaj GroupWebsite www.bajajauto.com
Mr. Rahul Bajaj
HISTORY Bajaj Auto Ltd. came into existence on November 29,1945 as M/s Bach raj Trading Corporation Private Limited. It started off by selling imported two- and three-wheelers in India.
It’s a part of Bajaj Group and was founded by Jamnalal Bajaj at Rajasthan in the 1930s.
In 1959, it obtained license from the Government of India to manufacture two- and three-wheelers and it went public in 1960.
In 1970, it rolled out its 100,000th vehicle.
In 1977, the technical collaboration agreement with Piaggio of Italy expired.
Jamnalal Bajaj (1884-1942)
In 1977, it managed to produce and sell 100,000 vehicles in a single financial year. In 1985, it started producing at Waluj in Aurangabad.
In 1986, it managed to produce and sell 500,000 vehicles in a single financial year.
Bajaj entered into a strategic tie-up with Kawasaki in late 1990s to enhance its product line and knowledge up- gradation.
Timeline of New Realeases
1971 - Three-wheeler goods carrier
1972 - Bajaj Chetak
1976 - Bajaj Super
1977 - Rear engine Autorickshaw
1981 - Bajaj M-50
1986 - Bajaj M-80, Kawasaki Bajaj KB100
1990 - Bajaj Sunny
1991 - Kawasaki Bajaj 4S Champion
1994 - Bajaj Classic
1995 - Bajaj Super Excel 1997 - Kawasaki Bajaj Boxer, Rear Engine Diesel Autorickshaw
1998 - Bajaj Caliber, Bajaj Legend, India's first four-stroke scooter, Bajaj Spirit
2001 - Eliminator, Bajaj Pulsar 2003 - Caliber115, Bajaj Wind 125, Bajaj Pulsar 2004 - Bajaj CT 100, New Bajaj Chetak 4-stroke, Bajaj Discover
2005 - Bajaj Wave, Bajaj Avenger
2006 - Bajaj Platina 2007 - Bajaj Pulsar-200(Oil Cooled), Bajaj Kristal,Bajaj Pulsar 220 DTS-Fi, XCD 125 DTS-Si (Pronounced Exceed 125 DTS-Si)
2008 – Bajaj Discover 135 DTS-i – sport
2009 - Bajaj Pulsar 135, Bajaj XCD, Bajaj Pulsar 150 DTS-i- UG IV, Bajaj Pulsar 180 DTS-Si, Kawasaki Ninja 250R
2012 – Bajaj RE 60, mini car for intra-city urban transportation
AWARDS AND ACCOLADES 2009 - 2010
Product Award Award body
Bajaj Auto Most Trusted Brands - Auto Two Wheeler
Brand Equity
Bajaj Auto Most Popular Two Wheelers Amongst Youth
Global Youth Marketing Forum 2010
Bajaj Auto Chakan Plant - Super Platinum for Manufacturing Excellence
ET - Frost & Sullivan
Bajaj Auto Waluj Plant -Best-In-Class Manufacturing Leadership Award - 2Wheeler
Stars of the Industry Group
Product Award Award body
Kawasaki Ninja Bike of the Year IMOTY
Pulsar 135LS Bike of the Year ET NOW - ZigWheels
Discover DTS-Si 100cc Bike of the Year ET NOW - ZigWheels
Pulsar 135LS 150cc Bike of the Year ET NOW - ZigWheels
Kawasaki Ninja 250cc Bike of the Year ET NOW - ZigWheels
Pulsar 135LS 4-V Technology of the Year ET NOW - ZigWheels
Discover DTS-Si Most Value for Money-Bike of the Year
ET NOW - ZigWheels
Kawasaki Ninja Motorcycle of the Year - Bike upto 250 cc
NDTV Profit - Car & Bike
Bajaj Discover DTS-Si Motorcycle of the Year - Bike upto 125 cc
NDTV Profit - Car & Bike
Product Award Award body
Bajaj Discover And Pulsar Best Integrated Campaign - Two wheelers
NDTV Profit - Car & Bike
Kawasaki Ninja Bike of the Year CNBC - Overdrive
Bajaj Discover Best StoryBoard Commercial CNBC - Overdrive
Pulsar135LS Bike of the Year 2010 UTV Bloomberg-AutoCar
Pulsar135LS Viewer's Choice of the Year UTV Bloomberg-AutoCar
Bajaj Discover Best TV Commercial Auto India
Kawasaki Ninja Two Wheeler of the Year NDTV Profit - Car & Bike
Kawasaki Ninja Bike of the Year 2010 BS Motoring
Pulsar Silver Effie for PulsarMania Ad
Effie
Bajaj Auto Best Advertising Auto India
SWOT
ANALYSIs
Evaluation of Strengths Weaknesses Threats and Opportunities of Bajaj Auto
Strengths:
* Highly experienced management
* Product design and development capabilities.
* Extensive R & D focus.
* Widespread distribution network.
* High performance products across all categories.
* High export to domestic sales ratio.
* Great financial support network ( for financing the automobile)
* High economies of scale.
* High economic of scope.
Weaknesses;
* Hasn’t employed the excess cash for long.
* Still has no established brand to much Hero Honda’s splendor in commuter segment.
* Not a global player in spite of huge volumes.
* Not a global recognizable brand ( unlike the JV partner Kawasaki) Threats:
* The competition catches –up any new innovation in no time
* Threat of cheap imported motorcycled from china.
* Margins getting squeezed from both the direction ( price as well as cost)
* TATA Ace is a serious competition for the three-wheeler cargo segment.
Opportunities:
* Double- digit growth in two-wheeler market.
* Untapped market above 180cc in motorcycles.
* More maturity and movement towards higher-end motorcycles.
* The growing gearless trends scooters and scooterette market.
* Growing world demand for entry-level motorcycles especially in emerging markets.
CORPORATE SOCIAL RESONSIBILITY
CSR Areas
1. Community Welfare2. Education3. Employee Welfare4. Environment5. Healthcare6. Poverty Eradication7. Rural Development8. Women
Three main CSR activities1. Hospital & ART centre2. Rural dev of 61 villages3. Schools, colleges ITI 's
Jankidevi Bajaj Gram Vikas Sanstha
• This trust was formed in 1987.
• Acts as a catalyst for development in 44 villages.
• Conduct classes for vocational training like tailoring, bamboo craft,
handicraft, making of greeting cards, mats, paper bags and assist
computer training for Maharashtra State-CIT examination.
• Provides facilities for social development of the residents of Akurdi,
Nigdi and the adjoining townships.
CONCLUSION
Bajaj is India’s largest automobile manufacturer.
They firmly believe in providing the customer
“VALUE FOR MONEY,FOR YEARS” through there
products & services.
Quality, safety & service has been given as much
considerations as productivity, cost & delivery.
THANK YOU !