bait and switch
TRANSCRIPT
• Bait and Switch
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Social psychology - Social influence
1 The second major area of social influence research is compliance. Compliance refers to any change in behavior that is due to a
request or suggestion from another person. The Foot-in-the-door technique is a
compliance method in which the persuader requests a small favor and then follows up with requesting a larger favor, e.g., asking for the time and then asking for ten dollars.
A related trick is the Bait and switch.
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Immersion journalism - Examples
1 Bissinger's Friday Night Lights; John Howard Griffin's Black Like Me; Ted Conover's Rolling Nowhere, Coyotes and Newjack: Guarding Sing Sing; Barbara Ehrenreich's Nickel and Dimed: On (Not) Getting By in
America (2001), Bait and Switch: The (Futile) Pursuit of the American
Dream; (2005), A.J
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Criticism of Windows Vista - Vista capable lawsuit
1 Two consumers sued Microsoft in United States federal court alleging the Windows Vista Capable marketing campaign was a bait and switch tactic as some computers originally installed with Windows XP could
only run Vista Basic, and in some cases they did not run even Vista Basic at a user-acceptable speed. In February 2008 a
Seattle judge granted the suit class action status, permitting all purchasers in the class
to participate in the case.
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Business ethics - Sales and marketing
1 Certain promotional activities have drawn fire, including greenwashing,
bait and switch, shilling, Viral Marketing, spam (electronic),
pyramid schemes and multi-level marketing
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PC World (retailer) - Controversies
1 In 2005, after 56 complaints from TV viewers, PC World was forced to
remove an advert that gave misinformation about wireless
networking. There have also been numerous other complaints over ads, particularly regarding goods bait and
switch|advertised but not actually available in the stores.
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List of Internet phenomena - Music
1 *'Trololo' – A 1976 televised performance of Russians|Russian singer Eduard Khil
lip-syncing the song I Am Glad to Finally Be Home (Я очень рад, ведь я,
наконец, возвращаюсь домой). The video's first mainstream appearance was on The Colbert Report, on 3 March 2010; since then, its popularity has escalated, occasionally being used as part of a bait and switch prank, similar to Rickrolling.
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Business practice - Sales and marketing
1 Marketing ethics involves pricing practices, including illegal actions such as price fixing
and legal actions including price discrimination and price skimming. Certain
promotional activities have drawn fire, including greenwashing, bait and switch,
shilling, viral marketing, spam (electronic), pyramid schemes and multi-level marketing.
Advertising has raised objections about attack ads, subliminal messages, sex in advertising and marketing in schools.
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CIRR-FM - Controversy
1 Pink Triangle alleged that Evanov was not genuinely committed to serving LGBT
audiences, but was instead proposing an LGBT station as a bait and switch manoeuvre to get the company into the Toronto market (where reception of the company's existing suburban
contemporary hit radio station CIDC-FM|Z103.5 is unreliable), with the intention of dropping
LGBT programming and converting the station to a mainstream format, or even a
rebroadcaster of Z103.5, shortly after its launch
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Social psychology (psychology) - Social influence
1 The second major area of social influence research is compliance. Compliance
(psychology)|Compliance refers to any change in behavior that is due to a request
or suggestion from another person. The Foot-in-the-door technique is a compliance
method in which the persuader requests a small favor and then follows up with
requesting a larger favor, e.g., asking for the time and then asking for ten dollars. A
related trick is the Bait and switch.
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Penny stock scam
1 * Other unscrupulous brokerage practices, including bait and switch,
unauthorized trading, and no net sales policies in which customers are
prohibited or discouraged from selling
stocks.[http://www.azinvestor.gov/ImportantTopics/MICROCAP
%20FRAUD.pdf Microcap Fraud: Underside of the Bull Market, Arizona
Securities Commission]https://store.theartofservice.com/the-bait-and-switch-toolkit.html
Film promotion - Internet
1 Example: Bond, Transformers, etc..., are connected to scientific invention
news stories about advanced weaponry or robotics discoveries, which quickly leads the reader to
pages loaded with the latest 007 or Megatron movie clip or art director's fantastical ideas and designs, thus
hooking readers with a bait and switch story.
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Mortgage broker - Industry competitiveness
1 The government's reason for this was some mortgage brokers were
utilizing bait and switch tactics to quote one rate and fees only to
change before the loan documents were created
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Scratch Beginnings
1 'Scratch Beginnings' is a book by Adam Shepard, a graduate of
Merrimack College, about his attempt to live the American Dream. It was
conceived as a refutation of the books Nickel and Dimed and Bait and
Switch (book)|Bait and Switch by Barbara Ehrenreich.
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Scratch Beginnings - Background
1 While Shepard states that his story is not politically motivated, he did
intend it to be a rebuttal to Barbara Ehrenreich's books Nickel and Dimed
and Bait and Switch on a socio-economic level
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Nickel and Dimed
1 The events related in the book took place between spring 1998 and summer 2000. The book was first published in 2001 by Metropolitan Books. An earlier version
appeared as an article in the January 1999 issue of Harper's Magazine|Harper's magazine. Ehrenreich later wrote a
companion book, Bait and Switch (published September 2005), which discusses her
attempt to find a White-collar worker|white-collar job.
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Gem scam - The scam
1 Other scams include fake Thai Mikimoto certificates. Once in a
store, a variety of selling tactics are employed, including bait and switch,
and educating gemstone novices about fake gems which are in fact real, and selling them real gems
which are in fact fake.
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Trailer (promotion) - Truth vs. misleading
1 Then trailers could be misleading in a 'for the audience's own good' kind of
way, in that a general audience would not usually see such a film due
to preconceptions, and by bait and switching, they can allow the
audience to have a great viewing experience that they would not
ordinarily have
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Barbara Ehrenreich - Non-fiction
1 * Bait and Switch: The (Futile) Pursuit of the American Dream
(2005)
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Barbara Ehrenreich - Translations
1 * Gouden Bergen (Bait and Switch), 2006
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Barbara Ehrenreich - Translations
1 * Petetty keskiluokka (Bait and Switch), 2006
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Barbara Ehrenreich - Translations
1 * Lokket og lurt : på (forgjeves) jakt etter den amerikanske drømmen (Bait and Switch),
2006
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Fine print - Legal prohibitions in the United States
1 In some cases, the seller who uses this technique will engage in the practice of bait
and switch
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Bait-and-switch - Legality
1 In England and Wales, bait and switch is banned under the
Consumer Protection from Unfair Trading Regulations
2008.http://www.legislation.gov.uk/uksi/2008/1277/schedule/1/made
paragraphs 5 and 6 Breaking this law can result in a criminal prosecution, an unlimited fine and two years in
jail.https://store.theartofservice.com/the-bait-and-switch-toolkit.html
Rickrolling
1 The meme is a bait and switch; a person provides a hyperlink which is
seemingly relevant to the topic at hand, but actually leads to Astley's
video
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Shock site
1 Some shock sites display a single picture, animation, video clip or a
small gallery, and are often passed around via email or disguised in
posts to discussion sites as a hoax in an attempt to trick users into
following the link to the website (a bait and switch)
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Fee - Retail
1 There are a few other cost-plus stores, however, that add about ten percent at
checkstand|checkout, using the lower shelf price to trick consumers into erroneous
comparison shopping. At Food Depot and other smaller low-end chain stores like this, the shelf
price may be $1.95, when the shopping|shopper will actually be charged $2.15 in the
end, in a sort of legalized bait and switch. (Furthermore, a disclaimer indicates the shelf price is not even the actual cost to the store.)
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15 Step - Response
1 Trent Reznor of Nine Inch Nails, who independently released his sixth album Ghosts I-IV (2008) under a
Creative Commons licence, thought the release did not go far enough,
calling it very much a bait and switch, to get you to pay for a
MySpace quality stream as a way to promote a very traditional record
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List of feminist literature - 1980s
1 *The ACLU: Bait and Switch, Andrea Dworkin
(1981)[http://www.nostatusquo.com/ACLU/dworkin/WarZoneChaptIVD.htm
l The ACLU: Bait and Switch]
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Pacific Park, Brooklyn - Controversy
1 In a The Huffington Post|Huffington Post blog, Daniel Goldstein called Pacific Park, then named Atlantic
Yards, a corrupt land grab, a taxpayer ripoff, a bait and switch of
epic proportions, and a complete failure of democracy
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Risk-based pricing - Criticism
1 Risk-based pricing can be manipulated to wield deceptive
marketing practices, such as the bait and switch
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Running gag
1 The humor in a running gag may derive entirely from how often it is
repeated, the (in)appropriateness of the situation in which the gag occurs, or setting up the audience to expect another occurrence of the joke and then substituting something else
(bait and switch)
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Invitation to treat - Case law
1 The shop owner is not obliged to sell the goods to anyone who is willing to pay for them, even if additional signage, such as special offer, accompanies the display of the goods (compare bait and switch.) This distinction was legally relevant in Fisher v Bell [1961] 1 QB 394, where it was held that displaying a flick knife for sale in a
shop did not contravene legislation which prohibited offering for sale such a weapon
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Menagerie (DC Comics) - Powers and abilities
1 Also, she created a facsimile of a drug once from the secretion of one of her creatures for a specific bait
and switch operation
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Peter Miguel Camejo - 2004 vice-presidential campaign
1 However, their lack of contrition about their intentions and Nader's
last-minute naming of Camejo as his running mate led to the appearance of a bait and switch deception, and
did not play well with Green delegates
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Ultimate (sport) - Junk defense
1 This defensive strategy is often referred to as
bait and switch
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Fantastic Four: World's Greatest Heroes - Villains guest appearances
1 * Lucia von Bardas (Bait and Switch, Doomsday Plus One)
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FleetBoston Financial - History
1 FleetBoston faced a class-action suit over a bait and switch scam where it promised a no-annual fee credit card,
only to impose a fee months later.Shannon P
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List of The Spectacular Spider-Man characters - Reception
1 Similar to Goldman, Elliot applauded the mystery of Goblin's true identity,
which he described as a bait and switch.
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Drew Pinsky - Criticism and praise
1 Defending the practice of paying addicts to attend rehab, producer Pinsky says, My whole thing is bait and switch. Whatever motivates
them to come in, that’s fine. Then we can get them involved with the
process.[http://www.nytimes.com/2010/01/03/magazine/03Pinsky-t.html?pagewanted=4 Norris. 2009, Page 4
of 6]https://store.theartofservice.com/the-bait-and-switch-toolkit.html
Human rights in Malaysia - Security Offences (Special Measures) Act
1 Spiegel complained that SOSMA “does not go far enough to protect
the fundamental rights and freedoms of Malaysians.” In fact, asserted Spiegel, SOSMA is actually more
repressive and retrograde than the ISA in some ways, an indication that the government was “playing 'bait
and switch' with human rights.”
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Dot the i - Reception
1 Most American critics did not appreciate the bait and switch approach the film took, calling its twist ending implausible
and gimmicky.[http://www.rottentomatoes.com/m/dot_the_i/ Dot the I (2003)] at rottentomatoes.com Even Roger Ebert, who was one of the few admirers of dot the i, said of it we walk out of the theater with perplexing questions about
motives, means, access and techniques.[http://rogerebert.suntimes.com/apps/pbcs.dll/article?AID=/20050414/REVIEWS/50324001/1023 dot the i Movie Review Film Summary] at rogerebert.suntimes.com The film got an extremely limited release and only grossed
about $300,000 in the United States.[http://www.boxofficemojo.com/movies/?id=dotthei.htm Dot the I] at boxofficemojo.com
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Bird intelligence - Social behavior
1 Predatory birds hunting in pairs have been observed using a bait and
switch technique, whereby one bird will distract the prey while the other
swoops in for the kill.
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Celebrity Rehab with Dr. Drew - Reception
1 Defending the practice of paying addicts to attend rehab, producer
John Irwin said, Whatever it takes to get them through the door so they
can start treatment—that's the goal. Pinsky offered a similar response, saying, My whole thing is bait and
switch. Whatever motivates them to come in, that's fine. Then we can get
them involved with the process.https://store.theartofservice.com/the-bait-and-switch-toolkit.html
Catalysts (The Spectacular Spider-Man) - Reception
1 Sean Elliot, editor for iF magazine, gave the episode an A. He wrote in his review that Goblin was [t]rue to his early years in the comic books
and was handled with superb finesse. Elliot noted that the storyline with Peter and Mary-
Jane going to the Fall Formal together made him nostalgic of the old comic books that had the pair involved, whereas current publications do not. Similar to Goldman, Elliot applauded the mystery of Goblin's true identity, which he
described as a bait and switch.
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Aury Wallington - Work
1 * Four novels for TV show The OC called, Cohen, Bait and Switch, Spring Break and The
Misfit.
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