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Page 1: Bait and Switch

• Bait and Switch

https://store.theartofservice.com/the-bait-and-switch-toolkit.html

Page 2: Bait and Switch

Social psychology - Social influence

1 The second major area of social influence research is compliance. Compliance refers to any change in behavior that is due to a

request or suggestion from another person. The Foot-in-the-door technique is a

compliance method in which the persuader requests a small favor and then follows up with requesting a larger favor, e.g., asking for the time and then asking for ten dollars.

A related trick is the Bait and switch.

https://store.theartofservice.com/the-bait-and-switch-toolkit.html

Page 3: Bait and Switch

Immersion journalism - Examples

1 Bissinger's Friday Night Lights; John Howard Griffin's Black Like Me; Ted Conover's Rolling Nowhere, Coyotes and Newjack: Guarding Sing Sing; Barbara Ehrenreich's Nickel and Dimed: On (Not) Getting By in

America (2001), Bait and Switch: The (Futile) Pursuit of the American

Dream; (2005), A.J

https://store.theartofservice.com/the-bait-and-switch-toolkit.html

Page 4: Bait and Switch

Criticism of Windows Vista - Vista capable lawsuit

1 Two consumers sued Microsoft in United States federal court alleging the Windows Vista Capable marketing campaign was a bait and switch tactic as some computers originally installed with Windows XP could

only run Vista Basic, and in some cases they did not run even Vista Basic at a user-acceptable speed. In February 2008 a

Seattle judge granted the suit class action status, permitting all purchasers in the class

to participate in the case.

https://store.theartofservice.com/the-bait-and-switch-toolkit.html

Page 5: Bait and Switch

Business ethics - Sales and marketing

1 Certain promotional activities have drawn fire, including greenwashing,

bait and switch, shilling, Viral Marketing, spam (electronic),

pyramid schemes and multi-level marketing

https://store.theartofservice.com/the-bait-and-switch-toolkit.html

Page 6: Bait and Switch

PC World (retailer) - Controversies

1 In 2005, after 56 complaints from TV viewers, PC World was forced to

remove an advert that gave misinformation about wireless

networking. There have also been numerous other complaints over ads, particularly regarding goods bait and

switch|advertised but not actually available in the stores.

https://store.theartofservice.com/the-bait-and-switch-toolkit.html

Page 7: Bait and Switch

List of Internet phenomena - Music

1 *'Trololo' – A 1976 televised performance of Russians|Russian singer Eduard Khil

lip-syncing the song I Am Glad to Finally Be Home (Я очень рад, ведь я,

наконец, возвращаюсь домой). The video's first mainstream appearance was on The Colbert Report, on 3 March 2010; since then, its popularity has escalated, occasionally being used as part of a bait and switch prank, similar to Rickrolling.

https://store.theartofservice.com/the-bait-and-switch-toolkit.html

Page 8: Bait and Switch

Business practice - Sales and marketing

1 Marketing ethics involves pricing practices, including illegal actions such as price fixing

and legal actions including price discrimination and price skimming. Certain

promotional activities have drawn fire, including greenwashing, bait and switch,

shilling, viral marketing, spam (electronic), pyramid schemes and multi-level marketing.

Advertising has raised objections about attack ads, subliminal messages, sex in advertising and marketing in schools.

https://store.theartofservice.com/the-bait-and-switch-toolkit.html

Page 9: Bait and Switch

CIRR-FM - Controversy

1 Pink Triangle alleged that Evanov was not genuinely committed to serving LGBT

audiences, but was instead proposing an LGBT station as a bait and switch manoeuvre to get the company into the Toronto market (where reception of the company's existing suburban

contemporary hit radio station CIDC-FM|Z103.5 is unreliable), with the intention of dropping

LGBT programming and converting the station to a mainstream format, or even a

rebroadcaster of Z103.5, shortly after its launch

https://store.theartofservice.com/the-bait-and-switch-toolkit.html

Page 10: Bait and Switch

Social psychology (psychology) - Social influence

1 The second major area of social influence research is compliance. Compliance

(psychology)|Compliance refers to any change in behavior that is due to a request

or suggestion from another person. The Foot-in-the-door technique is a compliance

method in which the persuader requests a small favor and then follows up with

requesting a larger favor, e.g., asking for the time and then asking for ten dollars. A

related trick is the Bait and switch.

https://store.theartofservice.com/the-bait-and-switch-toolkit.html

Page 11: Bait and Switch

Penny stock scam

1 * Other unscrupulous brokerage practices, including bait and switch,

unauthorized trading, and no net sales policies in which customers are

prohibited or discouraged from selling

stocks.[http://www.azinvestor.gov/ImportantTopics/MICROCAP

%20FRAUD.pdf Microcap Fraud: Underside of the Bull Market, Arizona

Securities Commission]https://store.theartofservice.com/the-bait-and-switch-toolkit.html

Page 12: Bait and Switch

Film promotion - Internet

1 Example: Bond, Transformers, etc..., are connected to scientific invention

news stories about advanced weaponry or robotics discoveries, which quickly leads the reader to

pages loaded with the latest 007 or Megatron movie clip or art director's fantastical ideas and designs, thus

hooking readers with a bait and switch story.

https://store.theartofservice.com/the-bait-and-switch-toolkit.html

Page 13: Bait and Switch

Mortgage broker - Industry competitiveness

1 The government's reason for this was some mortgage brokers were

utilizing bait and switch tactics to quote one rate and fees only to

change before the loan documents were created

https://store.theartofservice.com/the-bait-and-switch-toolkit.html

Page 14: Bait and Switch

Scratch Beginnings

1 'Scratch Beginnings' is a book by Adam Shepard, a graduate of

Merrimack College, about his attempt to live the American Dream. It was

conceived as a refutation of the books Nickel and Dimed and Bait and

Switch (book)|Bait and Switch by Barbara Ehrenreich.

https://store.theartofservice.com/the-bait-and-switch-toolkit.html

Page 15: Bait and Switch

Scratch Beginnings - Background

1 While Shepard states that his story is not politically motivated, he did

intend it to be a rebuttal to Barbara Ehrenreich's books Nickel and Dimed

and Bait and Switch on a socio-economic level

https://store.theartofservice.com/the-bait-and-switch-toolkit.html

Page 16: Bait and Switch

Nickel and Dimed

1 The events related in the book took place between spring 1998 and summer 2000. The book was first published in 2001 by Metropolitan Books. An earlier version

appeared as an article in the January 1999 issue of Harper's Magazine|Harper's magazine. Ehrenreich later wrote a

companion book, Bait and Switch (published September 2005), which discusses her

attempt to find a White-collar worker|white-collar job.

https://store.theartofservice.com/the-bait-and-switch-toolkit.html

Page 17: Bait and Switch

Gem scam - The scam

1 Other scams include fake Thai Mikimoto certificates. Once in a

store, a variety of selling tactics are employed, including bait and switch,

and educating gemstone novices about fake gems which are in fact real, and selling them real gems

which are in fact fake.

https://store.theartofservice.com/the-bait-and-switch-toolkit.html

Page 18: Bait and Switch

Trailer (promotion) - Truth vs. misleading

1 Then trailers could be misleading in a 'for the audience's own good' kind of

way, in that a general audience would not usually see such a film due

to preconceptions, and by bait and switching, they can allow the

audience to have a great viewing experience that they would not

ordinarily have

https://store.theartofservice.com/the-bait-and-switch-toolkit.html

Page 19: Bait and Switch

Barbara Ehrenreich - Non-fiction

1 * Bait and Switch: The (Futile) Pursuit of the American Dream

(2005)

https://store.theartofservice.com/the-bait-and-switch-toolkit.html

Page 20: Bait and Switch

Barbara Ehrenreich - Translations

1 * Gouden Bergen (Bait and Switch), 2006

https://store.theartofservice.com/the-bait-and-switch-toolkit.html

Page 21: Bait and Switch

Barbara Ehrenreich - Translations

1 * Petetty keskiluokka (Bait and Switch), 2006

https://store.theartofservice.com/the-bait-and-switch-toolkit.html

Page 22: Bait and Switch

Barbara Ehrenreich - Translations

1 * Lokket og lurt : på (forgjeves) jakt etter den amerikanske drømmen (Bait and Switch),

2006

https://store.theartofservice.com/the-bait-and-switch-toolkit.html

Page 23: Bait and Switch

Fine print - Legal prohibitions in the United States

1 In some cases, the seller who uses this technique will engage in the practice of bait

and switch

https://store.theartofservice.com/the-bait-and-switch-toolkit.html

Page 24: Bait and Switch

Bait-and-switch - Legality

1 In England and Wales, bait and switch is banned under the

Consumer Protection from Unfair Trading Regulations

2008.http://www.legislation.gov.uk/uksi/2008/1277/schedule/1/made

paragraphs 5 and 6 Breaking this law can result in a criminal prosecution, an unlimited fine and two years in

jail.https://store.theartofservice.com/the-bait-and-switch-toolkit.html

Page 25: Bait and Switch

Rickrolling

1 The meme is a bait and switch; a person provides a hyperlink which is

seemingly relevant to the topic at hand, but actually leads to Astley's

video

https://store.theartofservice.com/the-bait-and-switch-toolkit.html

Page 26: Bait and Switch

Shock site

1 Some shock sites display a single picture, animation, video clip or a

small gallery, and are often passed around via email or disguised in

posts to discussion sites as a hoax in an attempt to trick users into

following the link to the website (a bait and switch)

https://store.theartofservice.com/the-bait-and-switch-toolkit.html

Page 27: Bait and Switch

Fee - Retail

1 There are a few other cost-plus stores, however, that add about ten percent at

checkstand|checkout, using the lower shelf price to trick consumers into erroneous

comparison shopping. At Food Depot and other smaller low-end chain stores like this, the shelf

price may be $1.95, when the shopping|shopper will actually be charged $2.15 in the

end, in a sort of legalized bait and switch. (Furthermore, a disclaimer indicates the shelf price is not even the actual cost to the store.)

https://store.theartofservice.com/the-bait-and-switch-toolkit.html

Page 28: Bait and Switch

15 Step - Response

1 Trent Reznor of Nine Inch Nails, who independently released his sixth album Ghosts I-IV (2008) under a

Creative Commons licence, thought the release did not go far enough,

calling it very much a bait and switch, to get you to pay for a

MySpace quality stream as a way to promote a very traditional record

salehttps://store.theartofservice.com/the-bait-and-switch-toolkit.html

Page 29: Bait and Switch

List of feminist literature - 1980s

1 *The ACLU: Bait and Switch, Andrea Dworkin

(1981)[http://www.nostatusquo.com/ACLU/dworkin/WarZoneChaptIVD.htm

l The ACLU: Bait and Switch]

https://store.theartofservice.com/the-bait-and-switch-toolkit.html

Page 30: Bait and Switch

Pacific Park, Brooklyn - Controversy

1 In a The Huffington Post|Huffington Post blog, Daniel Goldstein called Pacific Park, then named Atlantic

Yards, a corrupt land grab, a taxpayer ripoff, a bait and switch of

epic proportions, and a complete failure of democracy

https://store.theartofservice.com/the-bait-and-switch-toolkit.html

Page 31: Bait and Switch

Risk-based pricing - Criticism

1 Risk-based pricing can be manipulated to wield deceptive

marketing practices, such as the bait and switch

https://store.theartofservice.com/the-bait-and-switch-toolkit.html

Page 32: Bait and Switch

Running gag

1 The humor in a running gag may derive entirely from how often it is

repeated, the (in)appropriateness of the situation in which the gag occurs, or setting up the audience to expect another occurrence of the joke and then substituting something else

(bait and switch)

https://store.theartofservice.com/the-bait-and-switch-toolkit.html

Page 33: Bait and Switch

Invitation to treat - Case law

1 The shop owner is not obliged to sell the goods to anyone who is willing to pay for them, even if additional signage, such as special offer, accompanies the display of the goods (compare bait and switch.) This distinction was legally relevant in Fisher v Bell [1961] 1 QB 394, where it was held that displaying a flick knife for sale in a

shop did not contravene legislation which prohibited offering for sale such a weapon

https://store.theartofservice.com/the-bait-and-switch-toolkit.html

Page 34: Bait and Switch

Menagerie (DC Comics) - Powers and abilities

1 Also, she created a facsimile of a drug once from the secretion of one of her creatures for a specific bait

and switch operation

https://store.theartofservice.com/the-bait-and-switch-toolkit.html

Page 35: Bait and Switch

Peter Miguel Camejo - 2004 vice-presidential campaign

1 However, their lack of contrition about their intentions and Nader's

last-minute naming of Camejo as his running mate led to the appearance of a bait and switch deception, and

did not play well with Green delegates

https://store.theartofservice.com/the-bait-and-switch-toolkit.html

Page 36: Bait and Switch

Ultimate (sport) - Junk defense

1 This defensive strategy is often referred to as

bait and switch

https://store.theartofservice.com/the-bait-and-switch-toolkit.html

Page 37: Bait and Switch

Fantastic Four: World's Greatest Heroes - Villains guest appearances

1 * Lucia von Bardas (Bait and Switch, Doomsday Plus One)

https://store.theartofservice.com/the-bait-and-switch-toolkit.html

Page 38: Bait and Switch

FleetBoston Financial - History

1 FleetBoston faced a class-action suit over a bait and switch scam where it promised a no-annual fee credit card,

only to impose a fee months later.Shannon P

https://store.theartofservice.com/the-bait-and-switch-toolkit.html

Page 39: Bait and Switch

List of The Spectacular Spider-Man characters - Reception

1 Similar to Goldman, Elliot applauded the mystery of Goblin's true identity,

which he described as a bait and switch.

https://store.theartofservice.com/the-bait-and-switch-toolkit.html

Page 40: Bait and Switch

Drew Pinsky - Criticism and praise

1 Defending the practice of paying addicts to attend rehab, producer Pinsky says, My whole thing is bait and switch. Whatever motivates

them to come in, that’s fine. Then we can get them involved with the

process.[http://www.nytimes.com/2010/01/03/magazine/03Pinsky-t.html?pagewanted=4 Norris. 2009, Page 4

of 6]https://store.theartofservice.com/the-bait-and-switch-toolkit.html

Page 41: Bait and Switch

Human rights in Malaysia - Security Offences (Special Measures) Act

1 Spiegel complained that SOSMA “does not go far enough to protect

the fundamental rights and freedoms of Malaysians.” In fact, asserted Spiegel, SOSMA is actually more

repressive and retrograde than the ISA in some ways, an indication that the government was “playing 'bait

and switch' with human rights.”

https://store.theartofservice.com/the-bait-and-switch-toolkit.html

Page 42: Bait and Switch

Dot the i - Reception

1 Most American critics did not appreciate the bait and switch approach the film took, calling its twist ending implausible

and gimmicky.[http://www.rottentomatoes.com/m/dot_the_i/ Dot the I (2003)] at rottentomatoes.com Even Roger Ebert, who was one of the few admirers of dot the i, said of it we walk out of the theater with perplexing questions about

motives, means, access and techniques.[http://rogerebert.suntimes.com/apps/pbcs.dll/article?AID=/20050414/REVIEWS/50324001/1023 dot the i Movie Review Film Summary] at rogerebert.suntimes.com The film got an extremely limited release and only grossed

about $300,000 in the United States.[http://www.boxofficemojo.com/movies/?id=dotthei.htm Dot the I] at boxofficemojo.com

https://store.theartofservice.com/the-bait-and-switch-toolkit.html

Page 43: Bait and Switch

Bird intelligence - Social behavior

1 Predatory birds hunting in pairs have been observed using a bait and

switch technique, whereby one bird will distract the prey while the other

swoops in for the kill.

https://store.theartofservice.com/the-bait-and-switch-toolkit.html

Page 44: Bait and Switch

Celebrity Rehab with Dr. Drew - Reception

1 Defending the practice of paying addicts to attend rehab, producer

John Irwin said, Whatever it takes to get them through the door so they

can start treatment—that's the goal. Pinsky offered a similar response, saying, My whole thing is bait and

switch. Whatever motivates them to come in, that's fine. Then we can get

them involved with the process.https://store.theartofservice.com/the-bait-and-switch-toolkit.html

Page 45: Bait and Switch

Catalysts (The Spectacular Spider-Man) - Reception

1 Sean Elliot, editor for iF magazine, gave the episode an A. He wrote in his review that Goblin was [t]rue to his early years in the comic books

and was handled with superb finesse. Elliot noted that the storyline with Peter and Mary-

Jane going to the Fall Formal together made him nostalgic of the old comic books that had the pair involved, whereas current publications do not. Similar to Goldman, Elliot applauded the mystery of Goblin's true identity, which he

described as a bait and switch.

https://store.theartofservice.com/the-bait-and-switch-toolkit.html

Page 46: Bait and Switch

Aury Wallington - Work

1 * Four novels for TV show The OC called, Cohen, Bait and Switch, Spring Break and The

Misfit.

https://store.theartofservice.com/the-bait-and-switch-toolkit.html