BAILLIE DAVIS

HELLOI believe design has the power to impact every aspect of a person’s life,from the paper they cut to the chairs and tables they use, the toys they buy their children to providing relief in times of need. I am a senior Industrial Design student at the Cleveland Institute of Art in search of a job that can help me create impact and help me grow both professionally and personally. I thrive off of the process that

encompasses design work and the “ah-ha” moments that come along with connecting the dots of your hard work. Currently residing in Cleveland, Ohio, I am eager to expand my knowledge of others and of the world.

This book aims to showcase my work as an undergraduate student of Industrial Design at the Cleveland Institute of Art.

THESIS

For my Senior Thesis project, I focused on issues bigger than myself. I partnered with two organizations in the Cleveland area, Lutheran Metropolitan Ministry and Campus District, and have gained the support of many others in my process to help improve the city of Cleveland the community of homeless and beyond. The

final solution resulting in areas flirting with urban design and development has challenged my skills as a designer and has boosted my opportunities for real world applications of my work.

Industrial Design // Fall 2013

how can we provide relief in times of need while promoting urban beautification and development?,

2,235 homeless (17% of all homeless in Ohio)1,739 individuals / couples496 families345 veterans416 suffering mental illness792 suffering substance addiction20 suffering HIV / AIDS94 suffering domestic violence8 18 or younger (unaccompanied)2,035 total sheltered / transitional196 total unsheltered

Based off interviews and observations with over 20 individuals from over 8 different services and shelters in the area, I was able to tack down the cycle of homelessness and the issues surrounding it.

Partnership with Lutheran Metropolitan Ministry and Campus District helped me to focus primarily on the situation of being homeless or chronically homeless and to tackle the issues of not having a restroom, which effects both homeless and non-homless.

In 2012,

of the entire Cleveland population were homeless.

Coalition on Homelessness and Housing in OhioPoint-in-Time Collection Single Night January 25, 2011

U.S. Department of Housing and Urban Development2012 Annual Report “Point-in-Time” January 2012

5.68%

information received from interviews and observations taking place between September-November 2013

alcoholism

drug addiction

death in the family

incarceration

robberychange of wages

job loss

no friends

no familydivorce

family issues

mental illness

domestic violence

born into it

health treatment

abuse treatmentoutreach

support building faith building

counseling

behavioral skill building

job skill workshopsjob training

food

shelter

clothing

no family

no friends

hopelessness

bad with money

no restroom

no showers

no place to do laundry

too much idle time

addiction issues

mental struggles

environment

intake process too difficult

temptation

NOT HOMELESS

HOMELESS

CHRONICALLY HOMELESS

TRANSITION OUT OF HOMELESSNESS

The results of being caught for public urination can be detrimental to the positive progression of a homeless individual.

~10,000 people caught in the act of public urination a year in U.S.

In Cleveland, public urination counts for a disorderly conduct: “minor misdemeanor” resulting in a $100 fine

Misdemeanor means being denied student loan money, struggling to get a job, and having a criminal record.

Not only can it effect someone personally, but it presents a negative influence on their exterior.

Public urination causes issues of environmental sanitation and communal harmony.Public Urination: A Lawyer’s Guide: Jason Stern

Cleveland Police Department

With homeless and urban dwellers in mind, making formal decisions that could assimilate a restroom structure into the Cleveland landscape became key if were to be successful.

Formally, I allowed the visual cues of the city, the construction, existing parks and lights, and existing structures and sculptures, inform my final design. They became my key inspiration platforms. The piece needed to assimilate easily into the existing landscape if were to be successful.

Considerations for an outdoor structure throughout concepting involved Communication, Lighting, Safety, Privacy, Sanitation, Weather, Plumbing, and Social Enterprise.

Concepting for this project focused around an exploration of functions and materials,

from sustainability and water conservation to metals and plastics. I maintained an ample understanding of potential implementation methods within the city as well along the way.

spiral form provides enough privacy to do your thing without overstaying your welcome

flat sides provide opportunity for restroom communication

lighting provides safety

plumbing could be connecting to existing water systems of the city

lighting could be aligned and powered by the electric grid system

open top and bottom create air flow (smell) while materials and open structure accessible for spraying

construction and maintenance could involve homeless individuals

material choices help secure integrity during Cleveland weather conditions

FURNITURE

As a collaborative exploration, classmate Thomas Tran and I utilized our enrollment in both an Interior Design elective course as well as our core Industrial Design course to focus on building a strong series of furniture. Through the Furniture Focus project in both courses, Tom and I developed a variation of products

themselves while also focusing on branding, exploration and consideration of flat pack options, shipping, and manufacturing processes, point of purchase retail considerations, and possibilities in expanding market accommodation.

Interior Design/Industrial Design // Fall 2012

how can we create furniture that is universal to a wide user group and multiple spaces?

Research surrounding this project involved an exploration of modern living, especially in smaller spaces.

Spaces such as urban apartments lack differentiation of space, can provide minimal maneuverable space, and can become eclectic due to the furniture one brings with them from place to place.

Our key inspiration draws from the utilitarian styles of the 1940’s. This style represents a high time of manufacturing and need-based production after the war. We set out to “fill a need” with our furniture and therefore drew many cues from this style. We further were inspired by customization, material juxtaposition, framework, and adaptability.

Our concepting focused on traditional forms with contemporary twists,

such as materiality of the pieces and transformative functions.

17”

23”

23”

4”

Seating can be customized with different seat pan and seat back options

to suit the needs and wants of many different individuals and many different places.

Designed by Thomas Tran

25”

41”

41”

8”

This table transforms from a coffee table height to a dining table height

due to the extendable leg feature. This allows it to accommodate to more environments, especially more confined living spaces.

Rendering by Thomas Tran

The point of purchase retail end cap concept focused on allowing the residential user to visualize the furniture themselves through the placement of acrylic fixtures where customization is possible.

The concept included backboards for both “sitting” and “setting” that illustrate the seat pan, seat back, and table top possibilities. Interactive interface displays allow consumers to browse the online catalog for fixtures they want, right there in the store.

On a commercial level, FOUNDATION FURNITURE can be acclimated into event centers and companies specializing in areas such as event planning or catering services. These companies could utilize the interchangeability that FOUNDATION FURNITURE has to offer through its multitude of fixtures by creating specific themes or characteristics of an event depending on the needs of the customer.

TOY

A project guided by designers from Little Tikes®, the brief instructed students to choose between designing either an indoor toy or an outdoor toy that fit with the Little Tikes® brand and aesthetics. In choosing to create an outdoor toy, I focused heavily on the use of alternative materials other than rotomolded plastics

as well as being conscious of the environment this toy would live in. My inspiration for fitting it with the brand came from existing outdoor playsets such as the Little Tikes® Activity Gym and Junior Activity Gym.

Industrial Design // Spring 2012

how can I design an outdoor toy that challenges Little Tikes® material use and beautifies a yard setting?

Inspiration spawned from outdoor structures created out of natural materials such as sandboxes and treehouses

to maintain my intent of material challenges and aesthetic functionality.

To maintain a close brand identity with the company, I assimilated my ideas with the functionality of existing products such as the Little Tikes® Activity Gym and Junior Activity Gym.

During my concepting phase, I used my inspiration of simple toys and natural materials to steer my ideas.

I focused on creating basic shapes, colors, and patterns to allow the pieces to assimilate into a yard. The concepts also aimed to utilize what already exists.

The material choices for the final iteration include

half inch plywood, rotomolded plastic endpieces, blow molded plastic shapes, spandex for the roof and crawl hole, wooden dowels for the roof and crawl hole, and a grommet and synthetic ribbon for the handle for the roof launching mechanism.

Soft plastic keyhole locking shapes can be launched from the spandex roof; this presents games such as “Dodge the Lava” and matching the shapes to the correct cut-outs in the one wall.

The placement of the spandex roof locking system provides a handle for easy transportation.

The stretchy crawl hole system is attached through a dowel rod and sliding slot key hole system.

The playhouse locking mechanism is replicated off of Little Tikes© existing Activity Gym. Makes for easy set-up and tear down.

HAND TOOL

With the prompt of choosing an existing product and redesigning it with higher ergonomic considerations, I chose to redesign the Xacto® Precision Knife. The process involved heavy involvement with users and testing of both the existing product and sculpted testing prototypes. As a hand tool, I greatly thrived on model

making to get the best insights on form and function development. Lastly, a conscious assimilation into the brand identity was reevaluated to best inform the final direction and design.

Industrial Design // Spring 2012

how can I redesign a precision knife to be more ergonomic for the user?

a) User removed the cap [response-caps are commonly and easily lost ]b) User cut paper once [response- easy ]c) User cut corrugated cardboard once [ response-not too difficult ]d) User cut foam core five times [ response-became painful and more difficult ]e) User replaced capf) User removed and replaced the blade [ response-dangerous: have to handle blade with hands/mechanism confusing ]

a b

c d

e f

By observing users using the existing precision knife in a controlled environment with controlled tasks, I was able to examine the issues surrounding the product itself.

ROUGH GRIP TEXTURERIGID SHAFTpain in wrist, tip of the index finger, and first knuckle of the index finger

BLADEhandled during changing dangeroususually exposedmechanism hard to use

CAPunintuitiveeasily lost

CYLINDRICAL FORMrollsdangerous

* [ forms inspired by organic shapes,

existing products, and own assumptions ]

** [ questions included: gender, age, hand span, frequency of tool use, painful points of tool usage, cap concept preference, top handle based off visual response, preferred blade angle, numbered prototype responses, chosen combination of ‘mix-n-match’ and why ]

*** [ changed blade angles, front portion of shaft, and back portion of shaft ]

Interchangeable testing tools helped inform me of a final design.

a b

c d

e f

a) 7 prototypes made to test cutting ergonomics * / 2 cap-option concepts made / Cutting practice sheets created to analyze cutting effects with different cutting styles / Structured interview and data sheet created **b) Users tested 3 possible blade angles on a form similar to the existing product and 2 possible cap optionsc) Users responded to comfort on a solely visual basisd) Users used the numbered prototypes on pre-made cutting exercise papers and responded as it was usede) Users played ‘mix-n-match’ ***f) Users created their most comfortable solution and explained why

After testing ten users, five male and five female between the ages of eighteen and sixty, I found the following combination was the most created.

BLADE B: familiarityMIDDLE 3: more control and sense of safety with flared tipBACK 4: leverage and comfort

During my concepting phase, I doodled and drew forms that seemed as though they would accomplish the best ergonomic feel, but fell back on more and more foam models to instruct my next steps.

The form above was the final refinement stage of those foam models, resulting in a final form.

a b

c d

e f

a) new handle provides finger support and security with a textured grip and finger indentb) existing precision knife has rough grip and rigid shaft providing no comfort for supportc) new handle provides palm support for various holding positionsd) existing precision knife sits hard in the palm, providing no support or comforte) curved handle provides leverage and support for various holding positionsf) existing handle is uncomfortable

The curved handle disables the risk of the knife rolling off a table.

Cap and blade issues were addressed through the conceptualization of a hands-free blade holder and spring powered mechanism along with an industrial strength magnetized cap.

The final iteration aims to maintain Xacto’s® brand language while tackling the found issues of comfort and safety.

INDEPENDENT

INTERNSHIP

The work in this section showcases a small sampling of the work I helped out with and completed during my internship at Smartshape Design in Cleveland, Ohio.

While there, I was introduced to Solidworks and was given self driven projects quickly after that. I was also pushed to improve

Summer 2014-Present

my rendering skills with Keyshot and Photoshoping skills. Further, i took part in ideation sessions with the client and as internal brainstorms with the Smartshape design team, explored market trends, and collected ergonomic and anthropometric data for difference ergonomic focused projects.

at Smartshape Design located in downtown Cleveland, Ohio

PLATINUM SQUAREc: Pantone 2717 (blue)m: ABSf: MT11010

UPPER HANDLEc: Pantone 422 (gray)m: Rubber Paintf: MT11010

LOWER HANDLEc: Pantone 422 (gray)m: ABSf: MT11010

OVERMOLDINGc: Pantone 2717 (blue)m: Cast TPE Urethane / Durometer: 40 Shore Af: MT11010

GUARDc: Pantone 422 (gray)m: ABSf: MT11010

BRIST2717 (blue)

PLATINUM SQUAREc: Pantone 2717 (blue)m: ABSf: MT11010

UPPER HANDLEc: Pantone 422 (gray)m: Rubber Paintf: MT11010

LOWVER HANDLEc: Pantone 422 (gray)m: ABSf: MT11010

OVERMOLDINGc: Pantone 2717 (blue)m: Cast TPE Utethane / Durometer: 40 Shore Af: MT11010

BRISTLESc: Pantone 2717 (blue)

PLATINUM SQUARE

The platinum™ Square is a hanging feature throughout the product line. The color break and mathmatical formula that creates the proportioning of this square make it a key visual, as well as functional, aspect of the design.

Graphic communication and brand language were explored through documentation of previous Smartshape projects.

This document explained the parameters followed during the design of the Clorox® Platinum Line.

I improved my skills of rendering and 3D modeling by assisting to build and refine a new Smartshape space.

The space will be located in a Global Health & Innovation Center in Cleveland to help Smartshape showcase their medical design achievements.

Rendering techniques were further improved by helping to create showcase-able images for our clients.

Thank you for your time and consideration!

Wanna get in touch? You can contact me through any of the connections below.

To see more samples of my work, you can check out my website by visiting http://cargocollective.com/bailliedavis.

bailliedavis@gmail.com bdavis@student.cia.edu

814-553-6927