baia - italian wine list. wine and social network 27 january 2009
TRANSCRIPT
07/12/0907/12/09 BAIA Business Association Italy AmericaBAIA Business Association Italy America 11
The Italian wine social network for The Italian wine social network for B2B and B2CB2B and B2C
Eugenio La Mesa – Eugenio La Mesa – cofoundercofounder & CEO & CEO
07/12/09 BAIA Business Association Italy America 2
Background
• 150 Million using Facebook in the world, 5.5 in Italy
• Italian Wine, very good image on the world market
• 3.5 Billion Euro Export• Wine as element of social and word of mouth
07/12/09 BAIA Business Association Italy America 3
Italian Wine List
• Italian Wine Social network for B2B and B2C
• English and Italian• 50,000 Italian wines, 4,500 Italian
producers, 3,000 wine shops dealing with Italian wines
• database of the Italian wine tasting events worldwide
07/12/09 BAIA Business Association Italy America 4
Italian Producers
• Showing the full portfolio of their wines and keep it updated in real time with the new ones
• Pointing out the worldwide map of the wineshops and winebars dealing with their wines
• Promoting the tasting of their wines in stores / events / exhibitions in Italy and abroad
• Finding out the worldwide community’s comments the general their wines
• Matching the rates of the major national and international guides with those of the Community
07/12/09 BAIA Business Association Italy America 5
Professionals
• Promoting their portfolio• Pointing out the worldwide map of the wineshops
and winebars dealing with their wines• Finding out the worldwide community’s comments
to use it for their commercial or editorial (where journalists or bloggers) needs
• Interacting with Producers, Consumers and Journalists
07/12/09 BAIA Business Association Italy America 6
Wine Lovers
• Interacting with Producers, Professionals, Journalists and Consumers
• Creating or pointing out Italian wine tasting events and be in turn informed / invited from Producers,Professionales and other Consumers in events / tastings in the area for their interest (worldwide)
07/12/09 BAIA Business Association Italy America 7
Wine Lovers
• Being able to express their rates and comments compare with those of national and international guides
• Having with MyTastingNote all the tastings of Italian wines recorded and shared with the community
Internet 1.0 and 2.0
• Site• Blog• Newsletter• Facebook• LinkedIn• Twitter
07/12/09 BAIA Business Association Italy America 8
Contact Us
www.ItalianWineList.it
07/12/09 BAIA Business Association Italy America 9