July 2011

Bafel Academy Pvt. Ltd.

2

�Executive Summary

�Factsheet

�Offices & Centres

�Business Model

�Key People

�SWOT Analysis

�Financial Profile

�Industry Analysis

�Competitive Landscape

�Competitive Benchmarking

�Appendix

Contents

Bafel Academy Pvt. Ltd.

3

Executive Summary

Company

Description

• British Academy for English Language (Bafel) is engaged in providing Courses A, B, C D, E etc

• The company runs a successful chain of around X centres in India

Business Model • It caters to the coaching class needs in the domains of Segment A, B, C. D and E

SWOT Analysis

• Strength 1 is one of its major strengths, however weakness 1 is one of the key areas of concern

• Bafel can reap significant benefits owing to opportunity 1 while threat 1 can hamper the strategic initiatives

and growth prospects of the organization

Financial Profile

• The company generated total revenue of INR F mn in the fiscal year (FY) 20--, as compared to INR G mn in

FY 20--. Whereas the company reported a net profit of INR H mn in FY 20-- as compared to a net profit INR I

mn in FY 20--

• The financial profile of the company includes the Balance sheet, Profit and Loss a/c and the key ratios

depicting the key financial figures for FY 20--, 20-- and 20-- giving an insight into the company's financial

performance

Industry Analysis

• Indian education industry is currently estimated to be valued at INR X bn and is broadly divided into

education systems namely, I and J

• Formal education system includes segments such as K and L, whereas the informal education system

includes M, N and O

• Vocational training market is currently estimated to be worth INR U bn and is poised to grow at v per cent

CAGR to reach INR Z bn by 20--

• The market is divided into segments like A,B,C,D,E etc

Competitive

Landscape

• Key competitors for the company can be enlisted as: Competitor 1 and Competitor 2

• Competition in the vocational training industry is increasing steadily with many private chains opening their

institutions in different regions of the country

SAMPLE

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SAMPLE

FactsheetBasic Information

• British Academy for English Language (Bafel) operates as an

“English Language Institute" which is engaged in providing

Course A, Course B, Course C etc

• Its services span from offering basic to advanced training in

promoting English language fluency to corporate training

programs for personality development of professionals

• The institute also provides training of ‘Z’ language for foreigners

along with training for Examination 1 and Examination 2

• Bafel also offers Course D for people who want to learn English

language sitting at home

• It has a network of around X centres in India

• The company was recently awarded the ‘Award 1 ’ by ABC

group

Brief Description

Industry •--

Corporate Address •--

Tel No. •--

Fax No. •--

Website •--

E-mail: •--

Year Founded •--

Ownership •--

Revenue •--

Fiscal Year End •--

Auditor •--

Competitors •-- • 20--:

• 20--:

• 20--:

Source:

Brief History

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Offices & Centres – India

HQ Office

Centres

Source:

Note: The mappings also exhibit major cities with multiple centres

Note: The map includes some of the major centres of the company as mentioned in the website

- -State 6

- -State 7

Branches

Region /State Centres

State 1 - -

State 2 - -

State 3 - -

State 4 - -

State 5 - -

State 8 - -

State 9 - -

SAMPLE

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Business Model

Bafel Academy Pvt. Ltd.

Mode 1 Mode 2

Prerequisites for Mode 2 – Factsheet

Source:

--Requirement 6

--Requirement 5

--Requirement 4

--Requirement 3

--Requirement 2

-

A

-Requirement 1

BGrade

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Key PeopleManaging Director

Mrs. x

Managing Director

Age : --

Since: --

Current Position: • --

Professional History: • --

Qualification: • --

Board Memberships • --

Others • --

Other Directors

Source:

Shareholders of the Company

Name No. of Shares held

Shareholder 1 --

Shareholder 2 --

Shareholder 3 --

--

--

AgeName Since

Director 1 --

Director 2 --

SAMPLE

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SAMPLE

SWOT Analysis

• Strength 1:

• Strength 2 :

• Strength 3 :

• Weakness 1:

• Weakness 2:

• Opportunity 1:

• Opportunity 2 :

• Threat 1:

• Threat 2:

• Threat 3:

Strengths Weakness

Opportunities Threats

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SAMPLE

Ratio AnalysisKey Ratios

Source:

Key Ratio Analysis

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20--

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Y-o-Y change

(20--)

--Capital Employed Turnover

--Working Capital Turnover

--Current Asset Turnover

--Asset Turnover

--Fixed Asset Turnover

Efficiency Ratios

--Debt to Capital Ratio

--Debt to Equity Ratio

Leverage Ratios

--Cash Ratio

--Current Ratio

Liquidity Ratios

--Administration costs (% of Sales)

--Operating costs (% of Sales)

Cost Ratios

--Return on Fixed Assets

--Return on Assets

--Return on Working Capital

--Return on Capital Employed

--Return on Equity

--Profit Before Tax Margin

--Net Margin

Particulars 20-- 20--

Profitability Ratios

Operating Margin - -

Note: Y-o-Y change in Profitability and Cost Ratios is represented in basis pointsImproved Decline

• Analysis Point 1

• Analysis Point 2

• Analysis Point 3

• Analysis Point 4

• Analysis Point 5

• Analysis Point 6

• Analysis Point 7

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SAMPLE

Industry AnalysisVocational Training Industry – Overview Size & Growth

Source:

Market Segmentation

• Vocational training market is currently estimated to be

worth INR X bn and is poised to grow at u per cent

CAGR to reach INR Y bn by 20--

• Some major segments in vocational training in India

include Segment A, Segment B, Segment C, Segment D

and Segment E

• Based on the trends of employability in the industry,

Segment F. Segment G, Segment H, Segment I, Segment J

are the emerging segments

• It is a developing market with strong opportunity for

new players

• Private players operate free of any regulations i.e. no

governing/ regulatory bodies

• Factors driving growth for the market include -

� Factor 1

� Factor 2

� Factor3

� Factor 4

• Visible trends in the market are -

� Trend 1

� Trend 2

� Trend 3

� Trend 4

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Competitive Landscape (3/3)

Source:

Competitive Scenario

Major Market Segments (courses/subjects)

Geographic Presence (India)

Financial Information (INR mn – FY 2010)

Number of Centres

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M

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H

-

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BSL Training

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H

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Course E

Course F

Course D

Course C

Course B

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Course A

Spoken English :

MHNALZone D

MMHMZone C

LLNANAZone B

HMNAHZone A

----Net Profit/(loss)

----Total Revenue

-----Study Centres

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