Bad Roommate Book Giveaway Report Client: Student Life Zone Campaign: Bad Roommate (June 9 – Aug 29) Date Prepared: September 19, 2014 Prepared By: A. Page

 Creative

Campaign Statistics

Email Statistics

Social Statistics

Metrics

RAVEN5 Metrics: RAVEN5 tracks conversions generated from website traffic, social media traffic & email traffic. We've applied the following average values for the purpose of applying value to the associated and varied activity generated by online activity. Website - views $0.03, visit $1.00, time on site $1.50/minute. Email - open $0.30, click $1.00, opt-in $6.00. Social - impression $0.001, Twitter follower $3.00, Facebook Like $5.00. Conversion & Engagement: Website Views – n/a – n/a Website Visit – n/a – n/a Time on Site – n/a – n/a Email Opens – 1128 - $338.40 Email Clicks – 214 - $214.00 Email Opt-Ins – 182 - $1,092.00 Social Impression – 2,654,381 – $2,654.38 Social Twitter – 76 – $228.00 Social Facebook – 65 - $325.00 Total Value $4,851.78

Experts in Contests, Sweepstakes & Promotions. Incentive

styled marketing solutions using email, social media and

advertising techniques that build digital communities,

engage consumers and deliver a targeted response.

Seconds Count.

We'll pique your customers' interest.