backgroundsshared visionreasons of choosing alliancetype of alliancepast incidentcurrent...
TRANSCRIPT
Backgrounds
Shared Vision
Reasons of Choosing Alliance
Type of Alliance
Past Incident
Current Situation
Latest News
• American multinational telecommunication
based company
• Founded in 1928
• Today $37 billion global communications
company
• Leader in producing wireless and broadband
communications
• Multinational computer technology
corporation
• The leader in developing software,
providing service, and solutions to its worldwide customers
• Founded in 1975
• Development of technology
• Identify new markets
• Create higher products revenue
Both Motorola and Microsoft want to expand their market share by launching new technological products and develop new ideas
on the existing products
Motorola’s Focus
Shared Vision
Backgrounds
Shared Vision
Reasons of Choosing Alliance
Type of Alliance
Past Incident
Current Situation
Latest News
Microsoft’s Focus
• High technology product
• Capture new market
• Increase in revenue
• Bring a version of its Window software to mobile
phones into the U.S. market
• Want to create brand awareness throughout the
world as innovation in telecommunications
Backgrounds
Shared Vision
Reasons of Choosing Alliance
Type of Alliance
Past Incident
Current Situation
Latest News
• Operating software was not ready yet
• Aim to capture the market share in the smart
phone market
• Had brought out the best designs hardware,
therefore needed help from Microsoft
Significant of Alliance
• Offer its customers with advanced products.
• Motorola’s sales revenue and profits increased, revenue
by 18% and annual profit by 102%.
• Microsoft income also increased, net income of $8,168 to $12,254, in the year 2005
• Connect more closely to their customers
• Extending their capabilities of unified communications
• Faster decision making
• Greater productivity
• Improve relationships with customers, partners, and suppliers
• Recognized worldwide
Backgrounds
Shared Vision
Reasons of Choosing Alliance
Type of Alliance
Past Incident
Current Situation
Latest News
Benefits
Motorola and Microsoft Corporation had announced a multiyear joint marketing and development alliance
Why it has to be Joint Marketing & Development
Alliance?
Both have same objectives, which is to increase sales and offer state-of-the-art products to customers. Moreover, they want to launch new product to the market
Backgrounds
Shared Vision
Reasons of Choosing Alliance
Type of Alliance
Past Incident
Current Situation
Latest News
Past Incident
Type of Alliance with Google
Why Google, not Microsoft?
Google & Verizon
• Microsoft and Nokia decide to form an alliance
• Motorola was scared that Microsoft would put an end to the Windows mobile.
• Customers today rely on the speed of internet and the accuracy of information; which both provided by Google
• Microsoft has enabled starters to adapt and accept software more quickly
“Joint venture”
• Verizon is the largest wireless company in the U.S but doesn’t have a killer phone.
• Verizon decided to join hands with Google and create new brand additions for the Android Armada
• Motorola alliance with Verizon
and Google
• Verizon, Motorola, and Google
are launching the all-new Google Maps Navigation application
Backgrounds
Shared Vision
Reasons of Choosing Alliance
Type of Alliance
Past Incident
Current Situation
Latest News
New Alliance
Backgrounds
Shared Vision
Reasons of Choosing Alliance
Type of Alliance
Past Incident
Current Situation
Latest News
• The launch of Motorola Droid,
Verizon’s first Google Android- based mobile phone
• The aim is to attack Apple’s
iPhone
• They are very successful because Droid offers features that iPhone doesn’t have such as physical keyboard, camera flash, and multitask with third party applications
New Product
1928 Motorola was founded
1975 Microsoft was founded
15th Sep 2003 Alliance of Motorola and Microsoft
12nd Aug 2009 New Alliance of Microsoft with Nokia
21st Aug 2009 Termination of Microsoft by Motorola
21st Aug 2009Motorola formed an alliance with
Google and Verizon
Summary
Thank You
Mai T. 4780449
Thivaphorn N. 4780490
Chinajade Y. 4880090
Nalin L. 4880604