“If you’re not online now … it’s like you don’t exist!”

– Workshop attendee

14 Feb 2012

2012

Do you want potential

customers to know about

your business ...and find you?

Business + Internet Expected

Strut Your Stuff!

Competition

SEO Scammers

The Best Results!

Going Fishing

What is your key word or phrase for which

you want to be found online?

Behind The Curtain

Traditional + Online = Marketing

1. Who + What2. How3. My Reason 4. Easy

What?Content

Where? Eye Pattern Testing – Heat map!

Check

BasicsLayoutValue Added – Expertise – Knowledge

Small Changes Make A Difference

Conversions - Move enquiries to sales

Drive Traffic (Visitors) To Your Business

Drive Traffic (Visitors)

The Conversation“Social media enables small businesses to be in the same position as big businesses. It's free. See it as a gift.” – Quote from Twitter

Drivers

Transitional : Online enabled - Delivered by post.

How many ways can you connect meaningfully with customers?

Action StepsReview existing online presence - or plan one Report on findings Research competition and SEO factors Renovate or Start a program for online eg Website/blog – social media platforms, Marketing plan

to incorporate offline marketing with online for turbo charging bothReview marketing materials and images used online and offline and update Photographs – business, employees, products – make them POP!

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