“back to the future” of disruptive innovation william j. coughlin president & ceo ford...

“Back to the Future”of Disruptive Innovation

William J. CoughlinPresident & CEO

Ford Global Technologies LLCSept. 19, 2015

1Ford Global Technologies, LLC Ford Propriety

Ford Global Technologies, LLC

A Historical Formula for Success

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Disruptive Innovation + Intellectual Property (IP) Rights

=

Freedom + Wealth

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The U.S. was Founded on IP Rights

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Article 1, Section. 8 of the U.S. Constitution (1787):

The Congress shall have Power To lay and collect Taxes, …To borrow Money on the credit of the United States;To regulate Commerce with foreign Nations, and among the several States, and with the Indian Tribes;To establish an uniform Rule of Naturalization, and uniform Laws on the subject of Bankruptcies throughout the United States;To coin Money, regulate the Value thereof, and of foreign Coin, and fix the Standard of Weights and Measures;To provide for the Punishment of counterfeiting the Securities and current Coin of the United States;To establish Post Offices and post Roads;

To promote the Progress of Science and useful Arts, by securing for limited Times to Authors and Inventors the exclusive Right to their respective Writings and Discoveries;

To constitute Tribunals inferior to the supreme Court;To define and punish Piracies and Felonies committed on the high Seas, and Offences against the Law of Nations;To declare War, grant Letters of Marque and Reprisal, and make Rules concerning Captures on Land and Water;To raise and support Armies, but no Appropriation of Money to that Use shall be for a longer Term than two Years;To provide and maintain a Navy;To make Rules for the Government and Regulation of the land and naval Forces; …

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And How Important are IP Rights?

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• In 1858, Abraham Lincoln said:– “In the world's history certain inventions and discoveries occurred

of peculiar value, on account of their great efficiency in facilitating all other inventions and discoveries. Of these were the art of writing and of printing, the discovery of America, and the introduction of patent laws.”

• In 1859, Abraham Lincoln said:– “These [patent laws] began in England in 1624; and, in this

country, with the adoption of our constitution. Before then, any man might instantly use what another had invented; so that the inventor had no special advantage from his own invention. The patent system changed this; … and thereby added the fuel of interest to the fire of genius, in the discovery and production of new and useful things.”

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Freedom + Wealth

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• IP Rights are an Essential Element to the Formula for Success– Anyone could create wealth by the ability to have an ownership stake in the

inventive solutions they created• Wealth was no longer dependent upon land ownership or privilege

– The creative power of everyone was unleashed• “Nobody wishes more than I do that ingenuity should receive liberal

encouragement” – Thomas Jefferson

http://www.american-inventor.com/

Leverage Ideas vs. Work by the Hour


IP Rights and Economics

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http://www.iccwbo.org/advocacy-codes-and-rules/bascap/value-of-ip/ip-and-economic-growth/

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Now “Back to the Future”

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"Don't worry about what anybody else is going to do… The best way to predict the future is to invent it. Really smart people with reasonable funding can do just about anything that doesn't violate too many of Newton's Laws!"

— Alan Kay in 1971, inventor of Smalltalk which was the inspiration and technical basis for the Macintosh and subsequent windowing based systems

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Is This the Future You Want?

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http://www.popsci.com/hitachi-hires-artificial-intelligence-bosses-for-their-warehouses

“Rather than relying on preprogrammed instructions like other warehouse software, Hitachi claims that this AI can go off-script, adapting to on-site changes, weather patterns, and shifts in demand.”

Have Your Work be “Programmed” by

Robots?

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Disruptive Technologies

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http://3dprintingincubator.com/3d-printing-incubator-using-3d-printing-to-print-a-trachea/

http://www.rethinkrobotics.com/

Human-friendly Robots 3D Printers Self-Driving Vehicles

http://www.pga.com/news/golf-buzz/mit-researchers-making-advances-self-driving-golf-carts

Internet of Things

https://media.ford.com/content/fordmedia/fna/us/en/news/2015/09/17/new-ford-smart-watch-apps.html

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Open Source + 3D Printing

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http://arstechnica.com/cars/2015/09/open-source-design-is-changing-the-way-we-make-cars/

One Possible Formula for

Disrupting The Auto Industry

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Disruptive Tools and Resources

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Open Source Software and Hardware

http://openxcplatform.com/

Crowd FundingOnline Courses

https://www.kickstarter.com/ https://www.udacity.com/ http://www.techstars.com/

Start-up Accelerators

Maker Spaces

http://www.techshop.ws/

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Online Courses - Udacity

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http://blog.udacity.com/2015/09/traits-skills-of-a-tech-entrepreneur.html

Will You be the Next Steve Jobs?

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Maker Spaces - TechShop Detroit

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$750k in Prototyping Machines and Classes

Ford gives its employees a free 3-month TechShop membership as part of Ford’s Patent Incentive Award Program, which has helped increase invention disclosures by > 100%

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Start-up Accelerator – Techstars

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https://techstars.wistia.com/medias/waxzjdo540

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Disruptive Cultures

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https://www.google.com/ http://www.netflix.com

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Working Environment - Netflix

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http://www.slideshare.net/reed2001/culture-1798664/34-Hard_Work_Not_Relevant_We

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Innovation Principles – Google

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1. Innovation comes from anywhere.1. Ideas come from anyone from the very top of the organization to lower ranks.

2. Focus on the user.1. The company encourages employees to build products with the user – not

profits – in mind, and “revenue issues take care of themselves”3. Think 10x, not 10% (make a ten-fold difference) 4. Bet on technical insights. (“Data is apolitical”)

1. Google’s self-driving car is an example of how reading about traffic deaths by human error was combined with Google Maps and artificial intelligence built on Street View to form an innovative project

5. Ship and iterate. (“Innovation, not instant perfection”)6. 20% time. (Time to pursue ideas that employees are passionate about)7. Default to open. Collaborate with millions of people)8. Fail well. (“if you don’t fail often enough, you’re not trying hard enough”)9. Have a mission that matters. (“This is the most important one…we seriously

believe that the work that we do has a huge impact on millions of people in a positive way.”

http://www.businessinsider.com.au/google-has-updated-its-9-principles-of-innovation-here-they-are-and-the-products-they-have-enabled-2013-11

Multiply Impact

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Will Ford be a Disruptor Again?

18Ford Proprietary

“back to the future” of disruptive innovation william j. coughlin president & ceo ford...

Documents

hourford global technologies

ford proprietyip rights

llcip rights

united statesto coin

land ownership

uniform laws

foreign coin

introduction of patent