back to the future for public sector cipr talk - for distribution
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CIPRsm
BACK TO THE FUTURE FORPUBLIC SECTOR COMMUNICATIONS
Dr Mark Pack Head of Digital, MHP Communications
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CIPRsm
BACK TO THE FUTURE FORPUBLIC SECTOR COMMUNICATIONS
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CIPRsm
BACK TO THE FUTURE FORPUBLIC SECTOR COMMUNICATIONS
Wrong
Wrong
Wrong
P.S. Wrong
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CIPRsm
BACK TO THE FUTURE FORPUBLIC SECTOR COMMUNICATIONS
1. Change is not inevitable
2. The lessons aren’t so new
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CIPRsm
BACK TO THE FUTURE FORPUBLIC SECTOR COMMUNICATIONS
Or in other words:
1. Books are still with us
2. Humans are still humans
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CIPRsm
BACK TO THE FUTURE FORPUBLIC SECTOR COMMUNICATIONS
Anti-smoking campaigns:
1. Cutting edge advertising techniques
2. Psychology and behavioural economics
3. Much more than just adverts
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CIPRsm
BACK TO THE FUTURE FORPUBLIC SECTOR COMMUNICATIONS
Pro-voting campaigns:
1. Tedious ‘direct mail’
2. Traditional marketing only
3. People in soaps don’t vote
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CIPRsm
BACK TO THE FUTURE FORPUBLIC SECTOR COMMUNICATIONS
1. Change is hard: “There is nothing more difficult to take in hand, more perilous to conduct, or more uncertain in its success, than to lead the introduction of a new order of things” – Machiavelli
2. Technical expertise is precious
3. Being neutral often hinders being effective
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CIPRsm
BACK TO THE FUTURE FORPUBLIC SECTOR COMMUNICATIONS
Bus stop photo courtesy of Diamond Geezer on Flickr. Some rights reserved.
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CIPRsm
BACK TO THE FUTURE FORPUBLIC SECTOR COMMUNICATIONS
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CIPRsm
BACK TO THE FUTURE FORPUBLIC SECTOR COMMUNICATIONS
When did you last see an email sign-up box on the front of a council website?
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CIPRsm
BACK TO THE FUTURE FORPUBLIC SECTOR COMMUNICATIONS
Lessons from the Romans:
1. Put your information where audience is
2. Spice up news with human colour (and cats)
3. Make it easy to share
4. If you don’t communicate, someone else will
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CIPRsm
THE BOOK IS COMING…
Share This: The Social Media Handbook for PR Professionals
Published 20 July
Available for pre-ordering at 15% discount:
http://amzn.to/ShareThisCIPR
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CIPRsm
Questions?
P.S. http://amzn.to/ShareThisCIPR
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CIPRsm
THANK YOU
The next two Social Summer sessions are:
Social Media and the Third Sector- 14 JuneSocial Media Newsrooms– 28 June
…and you can ask further questions on @markpack
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CIPRsm