back to basics: sms for health promotion for youth
TRANSCRIPT
Back to Basics: SMS for Health Promotion for Youth
Vanessa Mason, Senior eHealth ManagerZeroDivide
April 26-28, 2015San Francisco, CA #YTHLive
1
About ZeroDivide
a non-profit consulting organization focused on the design, development and implementation of technology solutions to
increase digital equity and accelerate social change in underserved and vulnerable communities
www.zerodivide.org@zerodivideorg
1
SMS4Impact Geo4Impact Apps4Impact
Support for the Mobile4Impact Series provided by The Vodafone Americas Foundation and Sierra Health Foundation
mobile4impact.org#mobile4impact
1
From the Field
“…is accessible, it’s inexpensive and it’s always with you...”
“For your solution to be effective, it needs be aware of what the problem actually is….”
“…we believe youth-service organizations should consider changing their patterns of outreach and service provisions in order to remain “connected”…”
1
Quick Facts
Nearly 75% of teens have or have access to a smartphone
90% of teens with mobile phones use them to text
A typical teen sends and receives 30 texts/day
1
Findings
• … holds great promise to address key social determinants of health
• … an important tool for achieving not only health equity, but economic development, education and civic engagement in vulnerable communities
• … has emerged as a critical asset in public health efforts
1
Troubleshooting
1
Recommendations
Recommendations• Tech Sector: public- private partnerships
• Nonprofits: planning and fundraising
• Funders: convening and funding pilots across sectors
Planning and Fundraising
Public-Private Partnerships
Convening and Funding
1
Use Cases: Stress Less About Sex
Background
1. Increase knowledge and awareness of sexual and reproductive health resources and services
2. Offer sexual and reproductive health resources and services in the Tenderloin that are youth-friendly and culturally competent.
Program objectives
Youth objectives
“A lot of the questions I have are why people judge before they understand?”
1
Results
• 167% increase in self-reported access to sexual and reproductive health services in the last 6 months from baseline
• 100% increase in self-reported knowledge of birth control
