back-2-work maximizing the effectiveness of your job search process presented by graham riley
TRANSCRIPT
Back-2-Work
Maximizing The Effectiveness of Your Job Search Process
Presented
By
Graham Riley
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Session Objective
Provide a framework for approaching the job search process
Assist individuals to understand, present and market the “value” of their services to hiring managers and organizations
Identify useful resources
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Framework, Plan or Approach…
“We simply executed a plan that we were trained to do!”
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Consider this approach if…
You are unfamiliar with today’s job market You have multiple versions of your resume You are unclear about what you are
looking to do next You have no resume You are not happy with your current
resume You are frustrated with the progress you
have made You are interview “rich” but offer “poor”!
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The Back-2-Work Methodology
1) Creating A Value Statement Assessing and establishing your “value”
2) Your Marketing Materials Resume and cover letter
3) Marketing Material Distribution Personal introductions & resume referrals
4) Networking Selling your services
5) Closing The Deal The interview process
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Creating a Value Statement
For the employer:
What does this candidate bring to the table? Why should an employer look at their resume? What differentiates this candidate from the others?
For the candidate:
What sort of company / environment do I thrive in? What role am I happiest playing? What differentiates one employer from the next? What do I need from my manager?
“Value is that quality of anything which renders it desirable or useful”
1) relative worth, merit, or importance2) monetary or material worth, as in commerce or trade3) the worth of something in terms of the amount of other things for
which it can be exchanged or in terms of some medium of exchange
4) equivalent worth or return in money, material, services, etc.5) estimated or assigned worth; valuation6) denomination, as of a monetary issue or a postage stamp7) magnitude; quantity; number represented by a figure, symbol, or
the like8) import or meaning; force; significance9) liking or affection; favorable regard10)consider with respect to worth, excellence, usefulness, or
importance18 listed!
What is Value?
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Boom Economy
1) Increase functionality & features
2) Increase capacity
3) New equipment & systems
4) Strategic focus
5) Look to future
6) Investment
7) Price
Value Changes with the Economy
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Q1 2010
1) Profitability2) Timeframe: Here &
now3) Operational focus4) Optimize existing
systems5) Increase efficiency6) Operate cheaper7) Consolidate
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Leverage Your Value
Function as a consultant In-depth knowledge of what’s driving the hiring
company’s business
Understand the company’s value drivers What does the hiring company consider valuable? How can profits be affected?
Consider how your skills would enhance the company’s ability to drive profits Strongest value message requires wider perspectives
into the hiring company’s organization
Focus on creating value and the OUTCOME of your services!
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Creating “Value” Resources
www.back-2-work.com www.ggruk.com/services.html. www.3smartcubes.com/pages/careers.asp www.careeronestop.org www.jobehaviors.com/Default.aspx www.onetcenter.org www.iseek.org http://online.onetcenter.org
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Your Marketing Materials
Resume
Myth vs. reality Objective Content Format
Cover letters
Job specific Prospecting for a role Professional 3rd party recruiter (headhunter)
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Resume Writing Services
“focus on getting people to understand their personal value proposition - I don't think enough job seekers take the time to know that, and I don't think enough professional resume writers take the time to help them figure it out. The net result is that a lot of people are resorting to questionable tactics such as "dummying down" their resume instead of "smartening up" their job search strategy.”
Resume Writer
“As a professional resume writer myself I'm amazed at what people are using as their personal marketing documents.”
Resume Writer
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Resume Writing Resources
www.back-2-work.com www.nrwaweb.com/index.asp www.freeresumesamples.org www.acinet.org/acinet/resume/resume_intro.asp www.professional-resume-example.com www.JobMetrx.com
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Marketing Material Distribution
www.back-2-work.com www.resumeblaster.com www.resumerabbit.com www.forwardyourresume.com http://post.resumemailman.com/ www.resumedeliver.com http://post.resumedirector.com/rd/ www.JobsByFax.com www.resumearrow.com
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General Job Sites
www.careerbuilder.com www.monster.com http://hotjobs.yahoo.com/ www.jobs.com www.nationjob.com www.quintcareers.com www.job-hunt.org www.megajobsites.com www.careerjet.com www.topjobsites.com www.indeed.com
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Referral Services
Refer clients to a network of recruiting professionals (both internal and 3rd party) throughout the US or internationally
Customize the referral to industry and role specific headhunters
Reviewed vs. a database addition Buyer beware!
Please note: You are being interviewed whenever you speak to a recruiting professional!
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Professional 3rd Party Recruiters
www.mckinleygroupinc.com www.deare.com www.gradstaff.com www.mazzsearch.com www.wyattjaffe.com www.thewoodgroupinc.com www.keystonesearch.com www.maexecsearch.com www.corpres.com www.davincisearch.com
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Networking
What networking is and what it is not!
In person: Industry trade shows, seminars & conferencesNetworking groupsPreparation is key
Via the web: Industry resourcesFormally presenting your services to hiring
organizations
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Online Professional Networking
www.linkedin.com - Business networking www.MaximizeLinkedIn.com – How to guide!
www.plaxo.com - Business contact management www.craigslist.com – Local resume postings www.care2.com - Environment, “Green” organizations www.orkut.com - Google international social-networking site www.ryze.com - Entrepreneurs, business contacts www.twitter.com - Business networking www.xing.com - International version of LINKEDIN www.ziggs.com - Online brand management www.UNYK.com - Online contact management www.BusinessCard2.com - Online business card http://jobseekernetwork.ning.com - Open network
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Role / Industry Specific Job Sites
www.dice.com - IT www.technical-resumes.com - IT www.computerwork.com - IT www.nrcols.com/Index.htm - Sales
www.salescareersonline.com - Sales
www.williams-exec.com - Senior Executives
http://frontlinesearch.com - Senior Executives
www.kuttnauer.com - Senior Executives
www.grnpleasanton.com - Staffing, Prof. Services & HR
www.agroqualitysearch.com - Agriculture & Food industry
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Job Hunting Support Sites
www.minnesotaunemployed.com www.salary.com www.rileyguide.com www.minorityexecsearch.com www.cernoresearch.com www.jobhuntersbible.com
www.apple.com/education/itunes-u
Fact: Over 210,000,000 job search sites
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Closing The Deal
Understanding the interview process
Preparing for the interview
The interview
Post-interview follow-up
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The Interview Process
The Company Economic drivers Culture
The Process HR / Recruiters The job description Applicant Tracking System (ATS) Logistics
The Interviewer Hopes, dreams and desires! Selection criteria They are human!
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Preparing For The Interview
The Industry Trends & Competitors
The Market Competitors & Current economic conditions
The Company Financial results & the “media”!
The Role (Job Description) Question/answer: Focus on the What? Why? How? Your questions for the interviewer
Logistics Where? When? With whom?
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Business Research Resources
www.hoovers.com www.OneSource.com www.business.com www.manta.com www.corporateinformation.com http://money.cnn.com/news/crc/ www.google.com
www.<company website>.com
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The Interview
Answering those “tough” questions Focus on the services and value that you would bring Key is to have the interviewer picturing you doing the job Keep selling with the same vigor and enthusiasm
throughout
Your questions Are not a memory test! Are adaptable based upon the new information you have
picked up during the interview
The close What are the next steps? In what timeframe? Clearly re-state your interest in the role and your
enthusiasm for further consideration
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Post-Interview Follow-up
What went well?
What did not go so well?
New things you learned about the company? The role?
Were there any surprise questions?
What is required in order to be prepared for the next steps?
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YOUR Next Steps
Share your understanding Have a plan Assess your efforts to date Get a “cheerleader” Allow time for what you enjoy
Stick with it!Your resume indicates you have been
successful at doing this a LOT!
Thank you
Call: 612.812.8253
Contact: [email protected]
Visit: www.back-2-work.com
Presented
By
Graham Riley