Bachelor of Public Relations

Why enrol for a Bachelor of PR

• 3 Year Degree• The only PR degree in South

Australia• PRIA(PUBLIC RELATIONS

INSTITUTE OF AUSTRALIA) accredited program

• Local – National - International opportunities

• Internships and placements for all students

• Royce Scholarships: overseas travel and research $5000 - $10,000

You; the PR practitioner

You need to be• Enthusiastic• Creative• A great communicator• Take organisations beyond their ideas

BE the Living Communication Tool for YOUR organisation!

Is the Bachelor of PR for you?

If you want to be a Public relations practitioner you will enjoy:

• Communicating with many different audiences and groups

• Researching and understanding what the public needs and how to meet their needs

• Build relationships with other organisations, professionals and internal staff

• Working with the media in its various forms

• Have great online skills to communicate directly to the public

Public Relations

Public relations campaigns, Events, sponsorship

Activists, lobby groupsMedia management

in multifaceted environments

International and Intercultural

contexts,

Corporate culture, global markets,global alliances

Codes of ethics, Professional

Accreditation, Professional memberships

Effective communication with Stakeholders, media,

clients, other organisations

Crisis, Issues Management,

Reputation management

Entry requirements

SACE Entry: TER from 2006:62.6: this was the first year of

the degree and the degree was not included in the SATAC guide: The TER for 2007 will be a more accurate guide to entry

TAFE articulation pathways: Credit for some courses will be considered but in view of the degree’s Public Relations Institute of Australia Accreditation, no credit is given for Professional Majors

Transfers from other degrees will need to be considered on a case by case basis

Program structure

Professional Majors •Public Relations Theory and Practice

• Public Relations Writing • Strategic Creative Public Relations • Public Relations Issues and Crisis

Management• Corporate and International Public

Relations• Communication Management and

Leadership• Internship or Placement

Professional Concentrations•Professional Public Relations Texts•Marketing Principles: Trading and Exchange •Buyer and Consumer Behaviour

PR Elective Choices•Journalism Ethics or Creative Industries and Ethics•Accounting, Decisions and Accountability•Business Information Systems•Statistical Analysis in BusinessSub Majors: Health Science, Multimedia, Psychology, and much moreFoundation courses: focussing on the Mediafrom Australian and international perspectives

Where might you work?

• For a public relations consultancy managing many different clients

• For a government organisation managing heritage housing or campaigns to save water

• For a football, soccer or sporting club• For a private organisation managing sun products, housing

and new estates• For a non profit organisation increasing awareness about

kids in need, cancer care or animal welfare. • Public relations is DIVERSE

PR: the Real Story

The recall: Chocolate bars in your supermarket may contain a poisonous substance!

The organisation that supplies the Chocolate Bars telephones you to manage the situation

You are a PR consultant or a PR in-house practitioner

DAY 1: 12 noon

Brief the CEO• Prepare Media Releases and Media briefs• THE HOTLINE begins• Website updating and postings for media

centre take place throughout the dayChild falls sick after eating a chocolate bar

• You work with the CEO, health specialists• Call a media conference

DAY 1: 2.00pm

Web Blogs are active- comments made about your organisation’s POOR products

Public confidence is downThe CEO invites the media to inspect the factory, you work on other tactics to keep the public informed

Transparency and honesty is critical to PR practice

DAY 2

•Millions of dollars going down the drain•BUT the needs of the public come first•It seems one of the supplier’s products was contaminated•You are given the Green light BUT•You make sure the organisation has a good crisis plan•YOU KNOW that next time the crisis could be even worse

Program structure

Enrolment Options – Part time, Full time options for Internal students

Fulltime means attendance at four lectures per week and eight tutorials plus time to research topics and work in teams

The degree is offered at the Magill Campus

Our graduates

Carmen Lewis, first year student became a member of PRIA’s young practitioner’s groupStudents have been accepted into work experience placements in the first year of this new degreeStrong links with Industry mean that opportunities are increasing for students to be part of public relations practice long before they graduate

International opportunities in United Kingdom and Dublin Ireland, are considerable

Contact details

• Program Director: Dr Joy Chia - Tel: 08 83024322

• Project Officer, Undergraduate Programs:Jenny Stokes, Tel: 08 8302 4561

• Program Information Session:

Monday 17, September 6-8pm, H1.44, Magill Campus

• Program Information website: www.unisanet.unisa.edu.au/programs/program.asp?Program=MBPB

• School homepage: www.unisa.edu.au/com