Steffi ThaslerGraduate

Bachelor of Business Management

(FASHION AND GLOBAL BRAND MANAGEMENT)

100%of our degree students

graduate with industry experience

The fashion industry is about much more than just the design, manufacture, marketing and selling of clothing. It’s about an expression of creativity and style, the setting of trends and the interpretation of culture.

It takes more than just innovative designs to build a successful fashion brand. Experts in marketing, merchandising, logistics, sales, retailing and more, contribute to bringing a product from the runway to the racks of our favourite stores. You don’t need to be the next Anna Wintour or Gianni Versace to make an impact though; if you’re passionate about fashion, studying fashion and global brand management is the best way to learn about what fuels this fascinating, multi-trillion dollar industry.

WHY Fashion and Global

Brand Management?

100%of our degree students

graduate with industry experience

90%of our students

graduate with a jobin their field.

Internal Graduate Survey 2016

TOP 10for overall employment in

Australian Higher Education

QILT Graduate Survey 2016

Almost

HIGHER THAN THE G8

Australian universitiesQILT Graduate Survey 2016

Overall graduateemployment rate

Industry trainingFashions of Multicultural Australia Runway Show

Brenden HartmannGeneral Manager, Budgy SmugglerGraduate

Your

DEGREE

The ICMS Bachelor of Business Management (Fashion and Global Brand Management) degree blends core business subjects with specialised subjects relating to fashion and brand management, providing you with the perfect foundation for a successful career in fashion, retail or brand management. Whether you dream of managing a boutique brand, creating visual merchandising strategies for world-renowned fashion houses or marketing new product lines for online fashion retail giants, this degree will equip you with the knowledge and skills needed to carve a niche for yourself in the industry.

At ICMS we believe in a curriculum that blends a thorough understanding of the theoretical principles of management with innovations in hands-on, practical education. You will discover how successful fashion and luxury brands are built, managed and experienced. Learning from business experts, and through extensive industry exposure, you will master the latest marketing and retailing strategies used to engage customers and sell fashion products both in Australia and across the globe.

DEGREE STRUCTURE

Degree length: 2.75 years full timeWith a Bachelor of Business Management (Fashion and Global Brand Management), you will be industry ready. You will combine business and management studies as well as specialised fashion and global brand management subjects and up to 1,200 hours of industry training in 2.75 years of full-time study (or equivalent part time).

It all starts with some seriously experienced lecturers and industry professionals who come from across the globe to give you a truly international perspective of the industry. First you will learn about building creative direction for a brand and dissect the strategies of leading brands to learn how they differentiate themselves and sustain their market positions. This will prepare you for your industry training, which is typically taken at the start of your second year. In your final year, you’ll bring everything you’ve learnt together to focus on areas such as strategic management, the art of visual merchandising and marketing communications campaigns, getting you ready for a leadership role as a well-rounded professional in the fashion industry.

AT A GLANCE

YEAR 1Explore & GrowExplore the curriculum and develop fundamental knowledge of the course.

Put theory into practice with hands-on industry experience with the ICMS industry partners.

Reflect on what you have learnt from industry experience and develop your strategic management skills. Graduate management ready for a leadership role.

YEAR 2Work & Learn

YEAR 3Develop & Excel

1,200hoursof industry training related to your degree. Get a head start with professional networking and acquire real work skills to give you a competitive edge.

including

From lifestyle blogging to Instagram, the way we engage with and consume fashion has changed and so must our marketing and retailing strategies. A new breed of professionals are required to help brands tell their story and present products to the right audience. Graduates with the latest skills in branding, digital and social media marketing, e-commerce, merchandising, public relations, retailing and event management are in high demand.

When you graduate with an ICMS Bachelor of Business Management (Fashion and Global Brand Management), your industry experience and blend of practical management training will see you ready for a range of roles at both boutique labels or large multi-national companies like Nike and Zara. The possible career outcomes can include but are not limited to:

• Brand Manager• Visual Merchandiser• Marketing Manager• Fashion Buyer• Digital Marketer• Creative Director• Retail Manager• Stylist• Event Manager

WHEREwill my degree take me?

INDUSTRY TRAINING PARTNERS

study at ICMS?Hear it from our graduates.

I enjoyed a unique student experience that I probably wouldn’t have gotten at a large university. I formed many new friendships and professional connections with people from around the world.

Meg ChattertonGraduate

My ICMS degree gave me a sound understanding of the basic principles upon which businesses operate... everything I learned has come in handy!

WHY

An ICMS representative came and spoke at my high school career day and everything he said drew me in, including the location, the nine months of practical experience, the smaller class sizes and the degree structure.

Melissa CollerGraduate

Brenden HartmannGraduate

A Fashion and Global Brand Management Degree designed by the best, for the bestAt ICMS we are connected with industry. The ICMS Bachelor of Business Management (Fashion and Global Brand Management) is developed and continually updated by industry professionals including business managers, specialist managers, retail and service professionals, and fashion industry leaders. This ensures that degree content is constantly relevant to the needs of industry. You will gain specialist knowledge in business management and be trained to work in an international environment.

1,200 hours of real-industry experienceWhen you graduate from ICMS you’ll have more than just a degree. Built into your qualification is 1,200 hours (9 months) of industry experience. Our industry training consultants will help place you in an organisation relevant to your studies so that after your degree you’ll have an impressive CV, a network of contacts and a significant advantage over other graduates.

You’ll think outside the box and outside the classroomTheory is important, it will teach you the fundamentals you need to be a leader in the fashion and branding industry. But nothing is as valuable as putting theory into practice. In addition to your industry training, you’ll gain hands-on experience through practical classes. Field trips and site visits with our industry partners will get you learning about how the fashion industry works and how to deal with issues that arise; you will be learning from the best in the business.

You are an industry leader in trainingThis degree will equip you for far more than an entry level position in the world of fashion and branding. You will combine general business subjects with a range of specialist fashion and global brand management subjects, training you in the critical thinking and analytical skills you’ll need to move into management when you graduate.

We’re the global industry expertsAt ICMS we have lecturers with international careers and extraordinary business expertise. Guest lectures from our network of industry partners will keep your learning fresh and relevant and up to date with the latest demands from industry and your future employers.

WHATwill separate you from the other graduates?

ICMSAustralia @icmscampus c/ICMSaustralia InternationalCollege of

ManagementSydney

@ICMS_Campus

DEGREE DETAILS

Bachelor of Business Management

(FASHION AND GLOBALBRAND MANAGEMENT)

ENTRY REQUIREMENTSWhen applying for entry into an ICMS degree you will need to meet certain academic and English language entry requirements. For detailed information about our entry requirements, visit www.icms.edu.au/entry

WHEN TO APPLYICMS has three intakes each year (February, May and September). You can start your degree in any of these trimesters. Applications should be made at least three months prior to your desired start date. Apply directly to ICMS at www.icms.edu.au/apply or through our network of international education agents. Domestic students may also apply though the Universities Admission Centre (UAC).

ICMSINTERNATIONAL COLLEGE OF MANAGEMENT, SYDNEY151 Darley RoadManly NSW 2095 Australia

Tollfree 1800 110 490 (within Australia)

T +61 2 9977 0333F +61 2 9977 0555E info@icms.edu.auW icms.edu.au

International College of Management, Sydney Pty Ltd ACN 003 144 045 ATF The ICTHM Trust ABN 54 174 259 919, trading as International College of Management, Sydney and Aspire Institute, CRICOS Provider Code: 01484M, RTO Code: 90851, TEQSA ID: PRV12025CRICOS Course Code: 097374A

Disclaimer: Information in this publication is correct at the time of printing, but may be subject to change. The College reserves the right to change the content, withdraw any subject or program of study, or to impose limitations on enrolment in any subject or program of study. Published April 2018.

Subject Type Subject NameSubject

Level

Credit

PointTrimester 1 Core Introduction to Human Resources 100 3

Core Principles of Marketing 100 3

Core Styling and Creative Direction 100 3Core Introduction to the Fashion and Retail

Industry100 3

Trimester 2 Core Managing People and Organisations 100 3Core Fashion Planning and Buying 100 3Core Accounting for Business 100 3Core Consumer Behaviour 100 3

Trimester 3 Core Retail Logistics and Operations 200 3Core Service Management and Innovation 200 3Core Digital and Social Media Marketing 200 3Core Brand Management and Product

Innovation200 3

Trimester 4Industry

PlacementIndustry Training I 12

Trimester 5Industry

PlacementIndustry Training II 12

Trimester 6 Core Career Planning and Strategy 200 3Core Event Practicum 200 3Core Business Economics 100 3Core E-Commerce 200 3Core Applied Leadership 200 1

Trimester 7 Core Research Methods 300 3Core Strategic Marketing Management 300 3Core Visual Merchandising and Design 300 3Core Business Ethics 300 3

Trimester 8 Core Strategic Management 300 3Core Integrated Marketing Communications 300 3Core Research Project 300 3Elective 300-level Elective 300 3

ELECTIVESStudents may choose 300-level electives from a wide range of subject areas dependent on availability and course progression requirements.