Cody is featured on the cover of the ASDA Baby magazine

ASDA Baby

www.asda.com/baby 3

The search for the most adorable tot lasted two weeks in April and saw thousands of entries from proud parents across the country who were all keen to see their little one fronting Asda’s in-store and online advertising during our two week baby and toddler event.

Our baby and toddler events, which run four times a year, see hundreds of products reduced to fantastic value prices. From the six thousand entries, ten were shortlisted and all won £50 of Asda vouchers.

After much deliberation by judges however, the winning baby was named as six month old Cody Robertson from Glasgow. Cody was fl own to London in May for an all expenses paid photo shoot with a top celebrity photographer. He also won a £1,200 contribution to his Child Trust Fund whilst his proud mum Charlene won a £250 George shopping spree, a month’s supply of Asda shopping and an all day pampering session at the top, luxurious getaway retreat - Nirvana Spa.

Cody will be seen by over 18 million shoppers who visit Asda each week, when the campaign he is fronting will be unveiled at the beginning of our Baby and Toddler Event in October.

Earlier this year, we at Asda launched a nationwide search in partnership with the Daily Mirror to fi nd the country’s most beautiful baby, to become the face of our in-store October advertising campaign.

BABY YearOFTHE

Cody Robertson

To vote in Mother & Baby To vote in Mother & Baby awards go online nowawards go online now

www.askamum/www.askamum/mandbawards.co.ukmandbawards.co.uk

Featured in

Register with Asda Baby to receive your

free baby newsletter with the latest news from Asda, exclusive deals, tips and handy hints for you and your family.

Why not log-on to our baby club website and join in the discussions with other mums and share your ideas and recommendations.

www.ASDA.com/babyclub

Did you know Asda sell a wide range of baby and toddler products online? Shop for anything from car seats, to push chairs, nursery furniture to bedding sets and from sterilisers to safety gates. We also sell George online so you can stock up on vests, baby-grows and sleeping bags too. Save time and energy by ordering online and getting everything delivered to your home from just £4.95*. Or you can collect in-store** for free on all orders over £25.

Visit www.ASDA.com/direct today.

ASDA online servicesDid you know that there are a variety of online services brought to you by Asda? Life can be hectic being a mum so why not log-on to www.ASDA.com to see the great products and services available and share ideas with other Asda Mums too.

When the weather is turning and

you’ve got a million jobs to do,

why not do your food shop online in

the comfort of your own home. Your

groceries are delivered straight to your

door at a time that suits

you and your family.

www.ASDA.com

Shop

* George deliveries start from £2.95. See “Delivery options & charges” on www.ASDA.com/direct for more information. **Selected items and stores. Some larger items are only available for home delivery.

Online

4 ASDA Baby OCTOBER 2010

BABYWEAR

Baby Fashion

www.asda.com/baby 5

Asda Living stores make shopping for baby and you a dream.

Shopping wise we have all the George clothing for baby that you could wish for, and everything you need to keep baby happy…. from food and wipes to toys and travel cots, nappies to nursery bedding, sterilisers to

safety gates… and if there is anything you cannot fi nd

or if you need advice just ask one of our

friendly colleagues.

Asda Living stores are situated on retail parks, there is baby friendly parking, and whilst in store

you will fi nd baby changing

facilities, lifts so you can shop with

ease, and in Ritazza (our in store café), we can

warm your bottles or food so there should be no tears on a shopping trip with us!

For your nearest Asda Living store please visit www.asda.com/livingstores, and remember if there is not one near you now please keep checking and we will hopefully be near you soon!

George Babywear is created with style, quality and affordability in mind.

Our Bodysuits and Sleepsuits are made from 100% soft-touch cotton with anti-pill fi nish to guarantee durability and extra comfort for your baby’s delicate skin. All pieces are machine washable and can be tumble dried. Mums can rest assured that George test everything rigorously to ensure safety and comfort at all times.For new parents, we make sure your pennies go further. George offer multipacks of essential clothing and accessories in a variety of colours, at affordable prices.

The collection is bursting with gorgeous pieces from bedtime, nursery, bath-time and feeding, to that great outfi t for a special occasion. So whether it’s gift or essential items, George cater for your baby’s every need.

MAKE SHOPPINGa Dream

Baby Deli subject to availability please ask in the café for details. Any slice of cake and any hot drink for £1.50, offer ends Tue 30 Nov, subject to availability ask in the café for details.

Cafe

at yourAdvertisement feature

You may have noticed there have been a few changes in your Asda Café when we launched a new menu in the summer. The new menu is all about improved quality. Oh, and plenty of choice

FREEFREEJar of Cow & Jar of Cow &

Gate Baby foodGate Baby foodwhen you spend £1 or more in the café

It includes six traditional classics and weekly specials, including handbattered fi sh cooked to order, half roast chicken and chicken tikka with its improved recipe. In addition, cafés around the country will be offering regional favourites. There are also more veggie options such as vegetarian sausage casserole made using Linda McCartney sausages. As for the new items, how about tucking into cheese and onion quiche followed by creamy carrot cake mmm…

Asda Café is offering parents a special menu from BabyDeli featuring delicious, handmade, organic meals for the under 2s. The menu includes Leprechaun Lou’s Tricolour Treat, Dylan’s Scrumptious Scrumpy Chicken, Holly Bolly’s Cheesy Cauli, Rosy Posy Pasta, Hetty’s Special Spaghetti and the moreish Auntie Anne’s Sweet Sticky Pud-Pud and costs from £1.

FREEFREEHot drink!Hot drink!when you buy any slice of cake**

TAKE A FRESH LOOK

ess

at yourTAKE A FRESH LOOK

sssssss

www.asda.com/baby 7

Pharmacy

6 ASDA Baby OCTOBER 2010

For treating children’s coughs and colds remember REST:

REDUCE RAISED TEMPERATURE with paracetamol CALPOL Infant Suspension or ibuprofen CALPROFEN.

EASE BREATHING: Saline drops or spray can help babies and children with blocked noses. Vapour rubs and inhalant decongestants can also help to ease breathing.

SOOTHE COUGH: For children under 6 years, a simple cough Linctus such as Calcough Infant Syrup or Benylin Children’s Apple Flavour Cough Syrup can be used (both from 3 months). There is a range of over the counter medicines available for children over 6.

TREAT PAIN: Aches and pains associated with cold and flu or sore throat can be treated with children’s analgesic product such as CALPROFEN.

Treating Children’s Coughs and Colds

WINTER HEALTHfor your Little Ones

Did you know there are more than 200 different cold viruses and children can catch as many as 7 to 10 a year!

Children under 6 years Symptom relief

Product Active Ingredient

Age Indication Fever Aches & Pain

Congestion Cough Cold & Flu

Sore throat

Calpol Infant Suspension

Paracetamol From 2 months* ✓ ✓ ✓ ✓Calprofen 100mg/5ml Ibuprofen Suspension

Ibuprofen From 3 months** ✓ ✓ ✓ ✓Calpol Soothing Saline Nasal Spray

From birth ✓Calcough Infant Syrup Glycerol From 3 months ✓Calcough Children’s Soothing Syrup

Glycerol & Liquid sugar

From 1 year ✓ ✓Benylin Children’s Apple Flavour Cough Syrup

Glycerol From 3 months ✓

Benylin Children’s Blackcurrant Flavour Cough Syrup

Glycerol & Liquid Sugar

From 1 year ✓ ✓

Children over 6 years Symptom relief

Product Active Ingredient

Age Indication Fever Aches & Pain

Congestion Cough Cold & Flu

Sore throat

Calcough Six Plus Guaifenesin From 6 years ✓Calpol Six Plus Suspension

Paracetamol From 6 years ✓ ✓ ✓ ✓Calcold Six Plus Diphenhydramine

hydrochloride & Paracetamol

From 6 years ✓ ✓ ✓ ✓ ✓Benylin Children’s Chesty Coughs

Guaifenesin From 6 years ✓Benylin Children’s Dry Coughs

Pholcodine From 6 years ✓Benylin Children’s Night Coughs

Diphenhydramine hydrochloride Levomenthol

From 6 years ✓ ✓Non Drowsy Sudafed Children’s Syrup

Pseudoephedrine

hydrochlorideFrom 6 years ✓ ✓

If you need advice then speak to your Pharmacist who is fully trained to answer your

family healthcare questions.

Advertisement feature

*weighing more than 4kg & not premature **weighing more than 5kg Always read the label

Baby Deli Half Price

during Baby Event 5-17 Oct

Introducing all new Huggies® Natural Fit –

the only nappy with Organic Cotton and Vitamin E*

Huggies® Natural Fit nappies feature a unique Cuddle Fit waistband to provide

fantastic fi t for your baby on the move, a super breathable outer cover

for that no nappy feeling.

New Huggies® Natural Fit will be available in your local Asda

store from Mid-October

Baby Change

www.asda.com/baby 9

Sometimes being pregnant means you don’t know whether to laugh or cry…like when you’re confronted by your fi rst super-size maternity bra, or the idea of a midnight snack now entails gherkins, marmite and icecream! Huggies® thinks that laughter is the best medicine! To fi nd out more why not visit www.littlebundleofl aughs.co.uk to check out our exclusive stand up for expectant mums!

Why not get your baby off of to the best start in life with the Huggies® Newborn Starter Kit. The kit contains our softest ever Newborn nappies, made with Organic cotton. Pure and gentle protection from Huggies® for kissable baby bottoms.

*Organic cotton is contained within the outer cover, vitamin E is contained in the baby side liner

New

y not get your baby off of to

Comedy for Mums-to-be

Bonding

8 ASDA Baby OCTOBER 2010

From the minute they are born, your baby is already amazing. Babies are born to be sociable but they need your help from their very fi rst day to develop their social skills.

Babies’ brains have a huge capacity for learning and most brain development happens before the age of three. This is the crucial time to help your child learn to communicate.

Sharing books is a wonderful way to help your child learn to talk and develop, and it’s the ideal opportunity to bond with your child and share a cuddle at the same time!

ENJOYReading

• Find a quiet place. Turn off the TV or radio so there are no distractions

• As well as reading the story, talk about the pictures. If there’s a picture of a dog, talk about a dog that you know

• Give your child time to respond to your chatter

• Don’t put any pressure on your child to name the pictures, but if they copy your words, praise them and repeat the words again

• • Don’t read for too long. Young children get bored quickly,

so little and often is best

• Let other grown-ups – grandparents, carers and older brothers and sisters – join in too

• It’s good to share favourite books again and again. Repetition helps children to understand and remember

the language they hear

• For more tips and advice visit www.readingforlife.org.uk

WHY NOT TRY THESE READING FOR LIFE TIPS WHY NOT TRY THESE READING FOR LIFE TIPS WHEN SHARING BOOKS WITH YOUR CHILDREN:WHEN SHARING BOOKS WITH YOUR CHILDREN:

4 £3.50

£3.50

£3 £5

Baby Change Baby Change

www.asda.com/baby 1110 ASDA Baby OCTOBER 2010

Pampers UNICEF This year, Pampers and UNICEF are celebrating half a decade of providing life-saving tetanus vaccines to vulnerable women and their newborn babies around the world. Since the start of the campaign, thanks to the help of mums and dads, Pampers has helped protect the lives of 100 million women and their babies in 21 countries across two continents from maternal and newborn tetanus.

Always put your baby to sleep on their back in the feet to foot position, with no loose bedding, no pillow and no stuffed toys.

Fourteen countries are now reaching completion of their maternal and newborn tetanus programmes. But even with the huge amount of progress already made, there’s still a great deal of

work to be done to help Pampers and

UNICEF reach their goal of

eliminating the disease from every corner of the world.

Fortunately, it’s so easy for Asda customers to help. From October to December, every Pampers product you buy with the ‘1 pack = 1 life-saving vaccine’ logo, means Pampers will provide

The 170 million women and their babies still at risk from maternal and newborn tetanus are some

of the most under-privileged populations living in the most rural areas of the poorest countries in the world. Without UNICEF’s help, they have little or no access to quality healthcare. The disease continues to needlessly claim the life of a newborn every nine minutes,

however is easily preventable through a simple vaccine programme given during pregnancy,

to protect both mother and unborn child through this vulnerable period

protecting the mother for three years and the baby for

two months.

AT RISKAT RISK

UNICEF with the cost of one tetanus vaccine.

In addition, this year also sees the launch of the ‘Pampers Big Kiss’ campaign supported by Pampers Village Parenting Panel celebrity mum Melanie C. Over the last fi ve years, mums and dads in the

UK have done an amazing job

raising funds for the life-saving

tetanus vaccines. Now through the

Pampers Big Kiss campaign, everyone

can be part of the global movement to help eliminate maternal and newborn

tetanus. By simply visiting the Pampers Village website www.pampers.co.uk/bigkiss you can send a ‘virtual kiss’ with the click of a mouse. And for every virtual kiss sent, Pampers will make an additional donation to UNICEF.

So now when you kiss your baby goodnight

in a Pampers nappy, you know you’ll be sending your love further by helping Pampers and UNICEF work towards eliminating maternal and newborn tetanus.

You can also help by telling other mums about the ‘Pampers Big Kiss’ campaign on facebook.

Did you know keeping to a set routine at bedtime will help your baby settle more easily, and fall asleep more quickly?If you’re one of the many parents who’s struggling with your baby’s bedtime habits why not take the JOHNSON’S® Baby Sleep Challenge?

Try bathing your baby with JOHNSON’S® BABY BEDTIME BATH® every night for 7 nights* and see how peaceful bedtime can be.

To fi nd out more and to take the JOHNSON’S® Baby Sleep Challenge visit

STEP 2. massageAfter drying your baby and before you dress her for bed, apply a small amount of JOHNSON’S® BABY BEDTIME LOTION® into the palm of your hand and then massage into baby’s skin.

STEP 3. quiet timeAfter giving your baby a warm bath with JOHNSON’S® BABY BEDTIME BATH® and massage with JOHNSON’S® BABY BEDTIME LOTION®, enjoy quiet time together and help your baby wind down further by reading or singing softly. This will help your baby learn to self-soothe, so they will be more able to put themselves back to sleep if they wake during the night.

STEP 1. bathGive your baby a bath, fi lling the tub with warm water, ensuring the temperature is comfortable for your little one. Pour JOHNSON’S® BABY BEDTIME BATH® into the warm bath water.

Gently cleanse your baby with a soft fl annel or your own hands. After cleansing, rinse and gently pat baby dry.

Baby Skincare Baby Skincare

12 ASDA Baby OCTOBER 2010 www.asda.com/baby 13

TAKE THE JOHNSON’S® BABY SLEEP CHALLENGE

See how peaceful bedtime can be at sleepchallenge.info*As part of our clinically proven routine, follow with gentle massage and quiet time. Tested on babies 7 months+.

From the experts in baby care, A TOUCH OF MAGIC

TAKE THE JOHNSON’S® BABY SLEEP CHALLENGE

www.asda.com/baby 1514 ASDA Baby OCTOBER 2010

Take it smoothlyAs well as gentle tastes, your baby’s fi rst weaning foods will need to be smooth in texture. Remember, they’ve only ever had milk up until now, so they’re going to need to learn how to swallow solid foods.

Once your baby is enjoying their very fi rst taste of solids, you could try any of Cow & Gate’s Baby Balance range, made for this early stage of weaning. You could start their day with a Cow & Gate baby cereal – unlike many family cereals, they have no added salt or sugar and each serving provides 1/3 of your baby’s key daily vitamins.

A HEALTHY START TO YOURBaby’s Weaning Journey

Your baby’s fi rst tastesAt the very start, your baby’s fi rst weaning foods should be simple and gentle in fl avour. Many mums start off with baby rice, like Cow & Gate pure baby rice, made up with their usual milk. This helps to introduce your baby to a subtle new texture with a familiar taste, making it less strange for them to eat.

Pureed sweet fruits and vegetables like pear, sweet potato or butternut squash are also great fi rst weaning foods as babies are born with a natural preference for sweet tastes.

Feeding Feeding

Weaning is an exciting time for both you and your baby. Together, you’ll explore a whole new world of taste and texture, some of which your baby will love, and some of which will end up on the kitchen fl oor!

Variety is the spice of life! When it comes to weaning, it’s especially important to try and introduce your baby to a wide variety of foods during their fi rst 12 months, as this is when their food preferences are being formed. Different foods also contain different nutrients, so ensuring your baby eats a wide variety of food from breakfast through to dinner will help give them a healthy, balanced diet.

Cow & Gate’s range of jar meals contain more vegetables than any other baby food range and have absolutely no artifi cial fl avourings, colourings or preservatives, so you can be sure they’re tasty and full of the nutrients your baby needs to help them grow up happy and healthy.

If you’d like some ideas on varied recipes for your baby, our handy interactive meal planner on cowandgate.co.uk has plenty of inspiration.

At the end of the day, weaning your baby is something that can’t be done in a hurry – it can be a very gradual and messy process, so be patient and have fun!

Live chatEmail usCall us

A fresh approach to a common complaint

pregnancy is normally triggered by hormonal changes in the body.

Carefree® breathable pantyliners are now even more discreet and comfortable to wear. With their new shape they stay in place longer and with 12-hour odour protection* you can be free to enjoy your pregnancy.

If you’re suffering from sanitary issues during pregnancy, you’re not alone. 80% of women in their 2nd and 3rd trimesters suffer from symptoms like discharge, minor leaks and light bleeding. Don’t worry – while these common complaints may be irritating, they are usually temporary and are easily managed. Discharge, for instance, during the early stages of

A fresh approach to a common complaint

Healthcare

www.ASDA.com/baby 15

CORE MUMCoreMum is part of the Corewellness programme, supported by TENA which is designed to support your health and wellbeing. Kari Bø, a world expert on core muscle fi tness, has developed the programme which features exercises to improve the body’s core muscles with particular emphasis on strengthening the pelvic fl oor and abdominals that can be weakened as a result of pregnancy and childbirth. This is very common and can be treated or even avoided with the specially designed exercises within CoreMum.

At all times, but even more so during pregnancy, our core muscles are important for posture and movement. They hold our internal organs in place and help to stabilise the spine. They include the respiratory diaphragm, the abdominal muscles, the muscles of the spine and the pelvic fl oor.

Pelvic fl oor muscles can be weakened as a result of pregnancy and childbirth. Bladder weakness is a common side effect of this and up to a third of women may experience this during pregnancy and after childbirth.

Although leading experts recommend women start exercising their pelvic fl oor and core muscles before they even become pregnant, it’s

often not until an anti-natal class that women are reminded of their importance.

Whether you are expecting your fi rst baby or have given birth before, there are simple exercises to suit each stage.

The benefi ts of the CoreMum Pelvicore Technique

After just a few weeks of regular training you can expect:

•Firmer tummy

•Better overall core strength

• Improved posture, movement and control

• Reduction and prevention of back and other joint pain

• Can enhance sexual comfort and pleasure

• Prevention of bladder weakness

?WHAT IS

You can download CoreMum at www.changestomybody.co.uk

Should I consult my doctor before I start the programme?The exercises have been specifi cally created for mums and mums-to-be, so if your overall health is good then there is no reason why you should need to consult your doctor. However, if you have any concerns or questions, do speak to your doctor first. The programme is designed to suit all stages of pregnancy and post natal.

Can anyone benefi t from the programme?Yes, anyone can benefi t from the Pelvicore Technique. The exercises featured in CoreMum are of particular use to pregnant women or those recovering from childbirth. However, the CoreWellness programme, which also focuses on strengthening the pelvic fl oor, abdominal and back muscles through the exercises is suitable for all.

Healthcare

16 ASDA Baby OCTOBER 2010 www.asda.com/baby 17

Children’s mouths change as they grow. And at each stage of their development, they may need a different toothpaste and

toothbrush to match their ever-changing needs. With a different set of products for each phase of

the child’s dental development, Aquafresh is there every step of the way. The product range is divided into three age

groups; Milk teeth (0-3 years), Little Teeth (4-6 years) and Big Teeth (6+ years).

The very youngest mouths need a brush with soft bristles and a fl exible neck. Aquafresh Milk Teeth toothpaste has the lowest fl uoride content in our range.

Aquafresh Little Toothbrush has soft bristles like the Milk Teeth toothbrush. Aquafresh Little toothpaste provides gentle tooth care and strengthens enamel.

Big Teeth is especially for children aged 6 years plus to strengthen teeth, freshen breath and protect teeth, gaps and gums.

You may fi nd it diffi cult to get your children to brush their teeth properly and you would certainly not be alone1.

As medical concern over children’s poor dental care mounts2, it is vital that children are educated on good oral hygiene from an early age. “Many of the teeth and gum problems that I see in my clinic stem from poor oral hygiene behaviours that have developed since childhood. I would encourage all parents to educate their children early, on an oral care regime that includes brushing and rinsing with a mouthwash”, says Dr Anthony Zybutz of BDS of 39 Harley Street dental clinic.

LISTERINE® Smart Rinse, the mouthwash specifi cally designed for children, contains fl uoride, which is proven to strengthen teeth and reduce cavities by up to 40% more than brushing alone. LISTERINE® Smart Rinse reaches the whole mouth – teeth, tongue and gums – to get to those hard-to-reach areas that kids sometimes miss when brushing. In fact, the sugar-free and alcohol-free formula attracts and tints the bits that brushing leaves behind, so children can see the proof of a cleaner mouth in the sink.

LISTERINE® Smart Rinse comes in two child-friendly fl avours, Mild Mint and Mild Berry and is available at most Asda stores.

LOOKING AFTER YOUR children’s teeth

1Rainmakers: Smart Rinse Migration Project February 2010 – Kids Mouthwash Study UK of 1567 respondents2Times Online, http://www.timesonline.co.uk/tol/life_and_style/health/article6802505.ece

cs

Inspired by mums, cooked by Heinz Parents are experts in what babies enjoy – that’s why Heinz continuously develops the Mum’s Own Recipe range inspired by the delicious ideas that you send to us. Our chefs and nutritionists tailor your favourites, turning them into ready-prepared meals that help babies develop their skills in eating solid foods. Heinz Mum’s Own Recipe savoury meals are the only ready-prepared weaning foods that are carefully developed to ensure that every jar contains a source of iron. It’s essential for babies over 6 months of age to eat iron-rich foods regularly, to ensure their natural iron stores don’t get too low.

First tastes, new fl avoursDeveloping your baby’s taste buds is important during the fi rst year of eating. Between 2 and 8 years of age many children don’t like to try new

foods, so it is good to give your baby a wide range of tasty meals while you are weaning. Heinz tries to make this little adventure a bit easier, and a bit more fun, by creating recipes with a variety of ingredients that provide everything from simple fi rst tastes to traditional favourites – and some different taste sensations for when they’re a little older. For example:

• Sweet Potato with Carrot was developed from a recipe that Heather created as a ‘fi rst taste’ for baby Ross

• Caribbean Pork Casserole was inspired by Michéle, who makes it for her baby

Perfect textures At Heinz, we understand that learning to chew and cope with different food textures are other big parts of the weaning adventure. The journey – from getting used to simple purées to eating a whole pea or a piece of pasta – takes a long time. That’s

Available in Original, Reduced Sugar, Wholemeal and Reduced Sugar Banana varieties, all the Heinz Farley’s Rusks provide a good source of iron and calcium, and contain 5 added vitamins, with no artifi cial colours or preservatives.

Heinz Farley’s Rusks can be mixed with your baby’s usual milk or previously boiled water. You can also add fruits, vegetables and other ingredients to create new taste adventures.

why Heinz takes texture very seriously, across every weaning stage.

• Extra-smooth purees make up all the Heinz fi rst-stage recipes. Until now your baby has only been eating milk, so ‘solids’ are a whole new experience!

• Perfectly mashed textures in the Heinz 7 months+ savoury recipes contain lumps that are soft, small and manageable for your baby to mash easily with their tongue – a very important stage in weaning

• Carefully selected chunky pasta and bigger vegetable pieces in the Heinz 10 months+ recipes are perfectly tender – and just the right size for babies learning to chew

We take lots of care to ensure the tasty recipes we get from mums are tailored to be the best texture for baby and their growing needs at each stage of their development.

Visit our website www.heinzbaby.co.uk to register for the Heinz Baby Club and receive plenty of free samples, vouchers and coupons – as well as nutritional advice and information, from pregnancy through to your baby’s fi rst birthday.

By introducing a wide range of tastes and textures at the right time in your baby’s development, you are helping them to become a happy and confi dent eater.

Everyone loves rusks

These family favourites have been around for generations, and remain popular weaning foods for baby.

Helping you on the weaning journey

Giving your baby their first tastes of solids marks the start of an exciting adventure.

Heinz Baby helps you on the journey towards family foods by offering a wide variety of recipes, all with delicious ingredients.

Emma Ashby inspiredMum’s Own cheesy

parsnip & apple

Heinz

18 ASDA Baby OCTOBER 2010