bab 1 - digilib.its.ac.iddigilib.its.ac.id/public/its-paper-34865-1309100004-presentation-2.pdf ·...
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BAB 1
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LATAR BELAKANG & URGENSI
UP WHERE WE BELONG
Haji regular, ANTRI 15 TAHUN
3
Haji plus, antri 5 tahun, jamaah UMROHsemakin MENINGKAT
Travel umroh dan haji plus semakin banyak
PT. Mina Wisata Islami sebagai jasa travel umroh danhaji plus menghadapi era competitive market dengan
diberlakukannya serangkaian kebijakan pemerintah melalui Undang Undang No. 8 tahun 1999 tentang Perlindungan
Konsumen [KEPUASAN dan LOYALITAS PELANGGANmenjadi TONGGAK HIDUP BISNIS]
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LATAR BELAKANG & URGENSI
UP WHERE WE BELONG4
EVALUASIPemasaran,Kepuasan,psikologi
85% di DUNIA menggunakan
metode SEM
SEMNET [2012]
SEM PLS(Soft Modeling)
Survei 8 keberangkatan.
Dengan total responden 76
SEM (Hard Modeling)Sampel besar
Sampel kecil
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RUMUSAN MASALAH & TUJUAN
PENELITIAN
UP WHERE WE BELONG5
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MANFAAT & BATASAN
PENELITIAN
UP WHERE WE BELONG
supported by
6