Platform for CEOs, entrepreneurs & higher management

MEDIAKIT2016

What do all successful companies have in common? The answer is simple: entrepreneurs with a vision and personality, people who know what’s going on. Baaz is the perfect platform for these people. Baaz inspires, informs, networks and makes you think. This exclusive magazine is available 4x per year as well as online 24/7. For 91.750 managers, entrepreneurs and CEOs, Baaz is a valued partner. We invite you to join this community as one of our advertiser.

INSPIRE

91.750INNOVATIVE ENTREPRENEURS

‘I gladly take risks’Boris Veldhuijzen van Zanten, CEO The Next Web

BAAZMEDIAKIT

2016

The readerThe subscribers and followers of Baaz are part of the exclusive top of companies: CEOs, (higher) management and directors/owners. A large part of the subscribers of the magazine have been specially selected. But there are also a lot of additional readers. Baaz magazine is a classy magazine, often placed on board-members tables and receptions.

Platform for entrepreneurs in action Baaz is there for entrepreneurs during the most crucial phases of their company: during the start-up phase and during the first big growing phase after about three years. Those are the times when there is a need to find out what others are doing and what experts can tell you about things like technology, strategy, finances, risk management, social responsibilities for companies as well as marketing & sales. This knowledge provides the inspiration to take the right decisions. Networking and sharing knowledge is becoming increasingly important. That’s why Baaz is very active in social media and busy with their website en app. That way, Baaz becomes a permanent extension of the entrepreneur.

Business lifestyleAn entrepreneur is an entrepreneur 24 hours per day. Therefore Baaz pays a lot of attention to business lifestyle. Business travel destinations, cars, fashion and food & beverages are regular subjects in the magazine as well as the Baaz digital channels. We want to be one of the first to show a new trend to our readers. You as an advertiser can play an important role here as well; we are open to various forms of partnerships.

Possibilities for advertisersWith Baaz you will reach entrepreneurs and other decision-makers in the start-up or innovation phase of their company. As an advertiser, we can offer you various possibilities to reach this interesting target group. Feel free to contact us for advice or more information.

Partnerships and promotionBaaz magazine works with partners such as the Erasmus Centre for Entrepreneurship, JongOndernemen for sharing content and sharing social media. Additional copies of the magazine are spread through these channels, which ensures an extra large and wider audience. To find new readers, Baaz regularly spreads the magazine amongst visitors of trending tradeshows, events & seminars.

PLATFORM: FACTS &

NUMBERS

Business decision-makers read on paperSource: Decision Makers Survey (DMS) 2014 – 2015

Printed magazineFounded 2005

Frequency 4x per year

Run 53.750

Reach 75.000

Spread through partners, events and

a selected target audience of 22.000

companies in their start-up phase and the

third year after foundation.

Onlinewww.baaz.nl 15.000 visitors per month

Social media 2.000+ total reach

(Twitter, LinkedIn, Facebook)

Newsletter 25.000+ recipients

Total reachBaaz reaches a total of 91.750 entrepreneurs with

the printed magazine and online presence.

Age distribution18 – 24 11%25 – 34 29%35 – 44 31%45 – 54 17%55 – 64 12%

EducationHBO+

REACH & TARGET GROUP AGES

GE

ND

ER

HBO+Education

Platform for CEOs, entrepreneurs & higher management

18-24

25-34

through partners and a selected group of 22.000 companies who are in their startingfase and after their third year.

35-44

45-54

55-64

PRINT

FUNCTION READERS BAAZ SME REACH

BUSINESS

MAN

WOMAN

FREQUENTIE

PER YEAR

YEAR

4x

DISTRIBUTION

MANAGERS, ENTREPRENEURS

AND CEO’S

Business services IT Retail Communication/

media

100+ FTE’S

50-100 FTE’S

1-50 FTE’S

54% 34%

12%

68% 12%

11%

9%

Baaz is published by Clipboard PublishingDelftweg 147, 2289 BD Rijswijk, Netherlands Tel: +31(0)15 7600.700 info@clipboard-publishing.nl www.clipboard-publishing.nl

BAAZTOTAL REACH

11%

29%

31%

17%

12%

9% Management Automation

68%CEO/ Management

12%Management Marketing/pr

11%Management Advice/policy

PublisherLinda Oenema

linda@clipboard-publishing.nlTel : +31(0)15-7600.700

Concept and ideas

Jascha Vinkjascha@clipboard-publishing.nl

Tel : +31(0)15-7600.771

EditorsLucas Boon

Peter GuldenpfennigJoni Hendrix

Mark HofmanMaarten Jacobi

Thomas KouveldMark Moed

redactie@clipboard-publishing.nlTel : +31(0)15-7600.707

Marketing & PR

Tim BeemerGiancarlo Idili

marketing@clipboard-publishing.nlTel : +31(0)15-7600.700

Design

Martijn HerremansLloyd TroostRon de Vos

Sales

Bart ArkesteijnManon van den Enden

Mitchell KoymansJascha Vink

sales@clipboard-publishing.nlTel: +31(0)15 7600.770

Traffic

Linda Oenematraffic@clipboard-publishing.nl

Tel : +31(0)15-7600.700

PrinterSenefelder Misset

Doetinchem

Distribution NetherlandsBetapress BV, Gilze

Distribution BelgiumImapress NV, Turnhout

Partners:

Baaz magazine is published byClipboard Publishing Delftweg 147, 2289 BD Rijswijk, NederlandTel: +31(0)15 7600.700info@clipboard-publishing.nlwww.clipboard-publishing.nl