ba401 what's the big idea?
TRANSCRIPT
INSIGHT AND INNOVATION TO GROW YOUR BUSINESS
CORPORATE PRESENTATION
Big Idea Group (BIG) uses open source networks to help leading organizations and entrepreneurs in the process of insight discovery, innovation generation and innovation execution. BIG’s online communities deliver consumer insights and critical feedback, uncovering opportunities for innovation. In addition, the company takes consumer insights and frames them as calls for innovation to its 13,000-member problem-solving and creative network. BIG then organizes, winnows, polishes and presents those innovations to clients to feed new products, services and brand development. BIG can also help launch innovations, drawing on its network of experts to bring new products and services to market efficiently and successfully.
BIG, founded in 2000, is partially owned by WPP, one of the world’s largest communications service groups
Company Background
Timeline of CaseJuly 2000
Sept 2000
Oct 2000
Mar 2001
May 2001
June 2001
Aug 2001
Sept 2001
Collins founds BIG
First Hunt held
D’Arbeloff becomes chairman
First viewing of Tiny Totes concept
Tiny Totes contract drafted
Second Product concept sold, Initial meeting with Skil
Third Product concept sold, Skil letter-of-intent signed
Fourth Product concept sold, Tiny Totes debut at Pre-Toy Fair
BIG help companies find, refine, and monetize innovations
Database of over 8,000 inventors—largest inventor network in the world— and over 200 inventions reviewed per month
BIG inventor network was built via roadshows, contests, hunts, and word of mouth 60 products in development (royalty or direct deals)
BIG have assisted large and small companies with their innovation flow and process: Sunbeam, Staples, QVC, Gillette, Advantus, Demco, Toys “R” Us, etc.
BIG – Royalty Pros
Innovation
Execution
Innovation
Insight
Big Client ServiceBIG can complement your existing research and development capabilities in a variety of
ways.
BIG connects you with consumers and constituents for insights into products, services, and marketing.
We set up and manage consumer panels and communities to uncover insights that lead to innovation opportunities.
Insight
Stage an online consumer club to explore unmet needs and innovation opportunities.
Insight clubs
Make an informed pitch, this program delivers rich findings in less than a week.
Pitch Insight
Experience what users are doing, perceiving, and feeling with this
program that puts the camera in consumers' hands.
Video Insight
Get fast consumer reactions to concepts, products, and more.
Rapid Reviews
Call on BIG open source network of 13,000 problem-solvers and inventors to solve your innovation challenges. With talent from industrial designers to marketing pros and experienced inventors
BIG network can generate ideas in products, services, and marketing. BIG can also work with your customers or employees to create and develop new concepts.
Innovation
Generate hundreds of ideas for new products or services in as little as three months.
Idea Hunts
BIG can also tap our members for innovative branding and marketing concepts, producing dozens of fresh treatments.
Marketing Hunts
BIG’s creative have proposed hundreds of names for new snacks, toys, tools, household appliances, and more.
Naming Hunts
BIG has designed and managed highly successful programs to engage employees and customers in innovation competitions.
Innovation Contests
The challenges in getting a product or service successfully launched can be daunting—especially when an innovation takes a company into radically new territory.
BIG can assist by drawing on our network resources, consumer insight, and entrepreneurial experience in bringing over 80 products to market.
Innovation Execution
Quickly get a read on the viability of your new venture, line, or program from our entrepreneurial team and consumer panels.
Opportunity Assessments
Keep innovations on track on their way to market by consulting a panel of your target consumers.
Rapid Reviews
Turning to our network of global resources, we can help introduce your product to market.
Market Launches
Let BIG do it all—from assessment to launch. Drawing on our entrepreneurial experience and resources, we’ll independently build your raw concept into a successful venture.
Business Incubation
Process
STEP 1: Generating Ideas
Hunts
Industry
Outreach
Internet
Request
Programs
Orphaned
Product &
Ideas
Professional Invent
ors
Outsourced Flow
Process
STEP 2: Winnowing
STEP 3: Refinement
Process
STEP 4: Capturing Value
License the
Product
Private Label
Bundle Concept
StepsContract Exclusive to your area of business. Education. Series of meetings where we share experiences and observations. We develop a common view and strategy.ProcessWe establish a team, process, and criteria for reviewing innovations.Flow. Reach out to employees, customers, inventors. We have a series of programs available.ExecuteRegular movement of items through the process. Continually refine and improve the process.Evaluate Is process working? How can it be improved?
Hunts
Industry
Outreach
Internet Request Progra
ms
Orphaned
Product &
Ideas
Professional Invent
ors
Outsourced Flow
Superior Deal Flow
1000+
Winnow100+
Refine20-30
Monetize
5-6 deals per year vertical
BIG’s “Innovation Engine”
น.ส. ณั�ฐกานต์ มี�ส�ต์ย์ 4902682055 น.ส. วริ�ษฐา ภิ�ริมีย์ริ�ต์น 4902680521น.ส. อั�จฉริา บั�ญชากริ 5002686094นาย์ หฤษฎ์ พริริณัพาน�ช 5002686185
Member of the Group