ba presentation - revenue generation through data management … · • ensure organization-wide...
TRANSCRIPT
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REVENUE GENERATION THROUGH DATA MANAGEMENT AND ANALYTICSBob TinglestadConsulting [email protected]
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AGENDA
• Business Analytics Overview• Business Intelligence and Data Integration• Budgeting and “What if” Analysis• Predictive Analytics
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PILLARS OF ROCKEFELLER HABITS
•Priorities•Data•Rhythm
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WE ARE SURROUNDED BY DATA
Within that data there are patterns.
Can you find those patterns?
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Variety of Information 80% of new data is unstructured
Volume of Digital Data Digital content doubles every 18 months
Velocity of Decision Making
THE 3 V’S = “ANALYTICS” ELIXIR
In 2001, there were 60 million transistors for every human on the planet ... in 2010 there were 1 billion transistors per human
In 2005 there were 1.3 billion RFID tags in circulation…last year there were 33 billion RFID tags and growing more than 100% each year.
Worldwide mobile telephone subscriptions reached 7 billion in 2014 (95.5% of world population).
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THE POWER OF BUSINESS ANALYTICS
Relevant Information
Actionable Insights
SmarterDecisions
BetterOutcomes
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WHERE ARE ORGANIZATIONS ON THE BUSINESS ANALYTICS JOURNEY?
n = 5748 organizations
STEP 1: STEP 2:
BuilderSTEP 4:
MasterSTEP 3:
Leader
Manual, slow, error prone,cumbersome, fragmented
Data quality concerns
Automated, instant, accurate,seamless, converged
Data governance is in place
Novice
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NONPROFIT ORGANIZATIONS MANAGE AN ARRAY OF ACTIVITIES
Donor Relationship Management
Event Management
Campaign Management
Phone
Social Media Pledges & DonationsProcessing
Financial Management
Donor Receipts & Acknowledgements
Premiums & Fulfillment
Grant Management
Membership Management
Donor ScreeningLarge Donor & Corporate Giving Management
Volunteer Management
ProgramManagement
Reporting and Analysis
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HOW DOES THIS APPLY TO YOUR ORGANIZATION?
• How many of these activities don’t apply to your organization?
• How many systems are involved?
• Can you trust your data?• Can you access the information
you need, when you need it to make decisions?
• How many businesses do you run?
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Where to Find Opportunities in Non Profit• Research Best Donor Prospects• Performance by entity, donor types, range of gift, etc.• Predict and optimize campaign responses• Long and short range financial plan• Forecasts with membership and giving plans• Grant reporting• Align development, program and finance• “What if” modeling• Scorecard all priorities – grant management, campaign and event
management, membership management, pledges and giving
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AGENDA
• Business Analytics Overview
• Business Intelligence and Data Integration• Budgeting and “What if” Analysis• Predictive Analytics
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ANALYTICS AT WORK
Deg
ree
of C
ompl
exity
Standard Reporting
Ad hoc Reporting
Query/drill Down
Alerts
Forecasting
Simulation
Predictive modeling
Optimization
What exactly is the problem?
What will happen next if ?
What could happen … ?
What if these trends continue?
What actions are needed?
How many, how often, where?
What happened?
Stochastic Optimization
Descriptive
Prescriptive
Predictive
How can we achieve the best outcome?
How can we achieve the best outcome including the effects of variability?
Prescriptive
Predictive
Descriptive
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BUSINESS INTELLIGENCE AND DATA INTEGRATION
We are data drivenbut data starved Information
requests are taking too long.
I don’t want tospend every weekend draggingdata out of Excel
Our reports don’t work
We have new statutory data requirements that we are unable to meet
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BUSINESS INTELLIGENCE AND DATA INTEGRATION• Information for every decision-maker
• Query, reporting, analysis, scorecards and dashboards
• Delivered where, when and how needed
• View of all time horizons: past, present & future
• Up to date and actionable
• Free to answer critical business questions
• Answer “how am I doing”, “why”, and “what should I be doing?”
• Ensure organization-wide insight and alignment
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DATA SOLUTION – IDEAL REPORTING SETUP
Revenues
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DATA SOLUTION – IDEAL REPORTING SETUP
Revenue FactAmountAmount - Target# of Contributions# of Contributions - Target
Date DimensionDateMonthQuarterYearFiscal YearDay of WeekWeek of MonthWeek of YearFiscal Period
Funding DimFunding Purpose IDFunding PurposeFunding Objective
Contribution DimContribution Type IDContribution Type
Account DimAccount IDFirst NameLast NameStreet AddressCityStateZip-5Zip-4Loyalty LevelDonor Type
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Campaign DimCampaign IDCampaign NameCampaign Type
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DATA SOLUTION – IDEAL REPORTING SETUPDate DimensionDateMonthQuarterYearFiscal YearDay of WeekWeek of MonthWeek of YearFiscal Period
(Total Revenues) 2014 2013 2012
Operations 101,523 118,563 108,293
Scholarships 253,231 367,843 387,210
Facilities 763,623 645,326 463,101
Drill down on 2014
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Funding DimFunding Purpose IDFunding PurposeFunding Objective
Contribution DimContribution Type IDContribution Type
Account DimAccount ID….Loyalty LevelDonor Type
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DATA SOLUTION – IDEAL REPORTING SETUP
(Total Revenues) 2014 Q4 2014 Q3 2014 Q2 2014 Q1
Operations 38,579 25,381 21,320 16,244
Scholarships 73,437 68,372 58,243 53,179
Facilities 282,541 221,451 152,725 106,907
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Date DimensionDateMonthQuarterYearFiscal YearDay of WeekWeek of MonthWeek of YearFiscal Period
Funding DimFunding Purpose IDFunding PurposeFunding Objective
Contribution DimContribution Type IDContribution Type
Account DimAccount ID….Loyalty LevelDonor Type
Drill Down on Funding Objective of “Facilities”
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DATA SOLUTION – IDEAL REPORTING SETUP
(Total Revenues) 2014 Q4 2014 Q3 2014 Q2 2014 Q1
Food Kitchen Reno 50,857 42,076 25,963 13,898
Mobile Fleet 45,206 33,218 16,800 12,829
Satellite Center 186,477 146,157 109,962 80,180
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Filter on Contribution Type of “Pledge”
Date DimensionDateMonthQuarterYearFiscal YearDay of WeekWeek of MonthWeek of YearFiscal Period
Funding DimFunding Purpose IDFunding PurposeFunding Objective
Account DimAccount ID….Loyalty LevelDonor Type
Contribution DimContribution Type IDContribution Type
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DATA SOLUTION – IDEAL REPORTING SETUP
(Total Revenues) 2014 Q4 2014 Q3 2014 Q2 2014 Q1
Food Kitchen Reno 2,543 - 11,164 -
Mobile Fleet 18,535 12,955 - -
Satellite Center 98,833 93,541 - 48,910
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Filter on Donor Type of “Corporation”
Date DimensionDateMonthQuarterYearFiscal YearDay of WeekWeek of MonthWeek of YearFiscal Period
Funding DimFunding Purpose IDFunding PurposeFunding Objective
Account DimAccount ID….Loyalty LevelDonor Type
Contribution DimContribution Type IDContribution Type
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DATA SOLUTION – IDEAL REPORTING SETUPDate DimensionDateMonthQuarterYearFiscal YearDay of WeekWeek of MonthWeek of YearFiscal Period
(Total Revenues) 2014 Q4 2014 Q3 2014 Q2 2014 Q1
Food Kitchen Reno 1,710 - 6,600 -
Mobile Fleet 13,160 8,165 - -
Satellite Center 66,455 13,160 - 28,857
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Funding DimFunding Purpose IDFunding PurposeFunding Objective
Account DimAccount ID….Loyalty LevelDonor Type
Contribution DimContribution Type IDContribution Type
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DATA PROBLEM – DIRTY DATA
Does your data look like this? We need to clean it up!
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DIRTY DATA – COSTS TO THE BUSINESS
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DATA QUALITY BY EXAMPLE
First Name:Last Name:AddressL1:AddressL2:City:State:Zip Code:
First Name:Last Name:AddressL1: 1008 Avenues of the Americas AddressL2: Suite 7City: ManhattanState:Zip Code:
james smith1008 6th avenue suite 7Manhattten, newyourk 10002
First Name: JamesLast Name: SmithAddressL1: 1008 Avenues of the Americas AddressL2: Suite 7City: ManhattanState: New YorkZip Code: 10018
First Name: JimMid Name: J. Last Name: SmythAddressL1: 1008 Avenues of the Americas AddressL2: Suite 7City: ManhattanState: New YorkZip Code: 10018Phone: (212) 755-2551Email: [email protected]
First Name: JimMid Name: J. Last Name: SmythAddressL1: 1008 Avenues of the Americas AddressL2: Suite 7City: ManhattanState: New YorkZip Code: 10018-5402Longitude: 40.7325525Latitude: -74.004970Phone: (212) 755-2551Email: [email protected]_Category: Affluent Couples & FamiliesC_Group: Affluent Families
Jim J. Smyth Manhattan, NY [email protected](212) 755-2551
Profile
Parse Correct Standardize
Match
Consolidate
Enhance
CRM System
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MATCHING AND DE-DUPLICATION
DonorName
Number of Donations
Total Paid
Chris Froome 11 11000Mark Cavendish 7 7000Bradley M Wiggins 6 6000M.S. Cavendish 6 6000Bradley Marc Wiggins 5 5000BM Wiggins 4 4000Taylor Hamilton 3 3000Tyler Hamilton 2 2000Brad Wiggins 2 2000Bradley Wiggins 2 2000Tylor Hamilton 1 1000B.M. Wiggins 1 1000
Business Question: Who is my Top Donor?
DonorName
Number of Donations
Total Paid
Bradley Wiggins 20 20000Mark Cavendish 13 13000Chris Froome 11 11000Tyler Hamilton 6 6000
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STANDARDIZING
Value FreqM 352F 2561 132 26? 82N/A 46male 1009female 1320<NULL> 1400
Value FreqMale 1374Female 1602Unknown 1528
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STANDARDIZE MULTIPLE SOURCES
Value FreqM 352F 256? 82
Value FreqMale 1374Female 1602Unknown 1528
Value Freq1 132 26N/A 46
Value Freqmale 1009female 1320<NULL> 1400
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AGENDA
• Business Analytics Overview• Business Intelligence and Data Integration
• Budgeting and “What if” Analysis• Predictive Analytics
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Where’s the latest budget? Mine is missing Planned Giving numbers.
When I open that one I get a macro error.
Is that the one named “final v4”?
I emailed it…oh, no use the one I emailed at 9:46 instead of the one at 8:23.
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BUDGETING AND “WHAT IF” ANALYSIS Dynamic Planning
Annual Budgeting Rolling Forecasts Operational Planning
Modeling and Analysis Model What if Scenarios “Browse” and Analyze Data Share the Results for Informed Decisions
Financial Close and Management Reporting Consolidated Financial Results Regulatory Filings Board Report Packages Streamlined Preparation and Review Process
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BUDGETING AND FINANCIAL REPORTING
Financial Planning & Analysis
Financial Management & Control
• Budgeting by Business Unit• Budgeting by Department• Rolling Forecasts• Financial Analysis• Profitability Analysis
• Management Reporting• Integrated Financial Reporting• Forward-Looking Projections
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AGENDA
• Business Analytics Overview• Business Intelligence and Data Integration• Budgeting and “What if” Analysis
• Predictive Analytics
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ANALYTICS AT WORK
Deg
ree
of C
ompl
exity
Standard Reporting
Ad hoc Reporting
Query/drill Down
Alerts
Forecasting
Simulation
Predictive modeling
Optimization
What exactly is the problem?
What will happen next if ?
What could happen … ?
What if these trends continue?
What actions are needed?
How many, how often, where?
What happened?
Stochastic Optimization
Descriptive
Prescriptive
Predictive
How can we achieve the best outcome?
How can we achieve the best outcome including the effects of variability?
Prescriptive
Predictive
Descriptive
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PREDICTIVE ANALYTICS
Your data assets can be tapped to make better predictions and better decisions!
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Making many decisions based on ‘gut feel’?
Or untimely information?
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PREDICTIVE ANALYTICS
Predictive Analytics helps connect data to effective action by drawing reliable conclusions about current conditions andfuture events
Gareth Herschel, Research Director, Gartner Group
Enabling organizations to use predictive models to exploit patterns found in historical data to identify potential risksand opportunities before they occur.
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WE ENCOUNTER PREDICTIVE ANALYTICS IN OUR DAILY LIVES…
• Airline Ticket Pricing• Predictive pricing models used to
drive ticket pricing
• Recommendation Engines• Netflix -- Which movies might you
like?• Amazon – Which products might you
want to buy?• Pandora – Given the songs you like,
what other songs are you likely to enjoy?
• Google Search box auto suggest• Email Spam filtering
• FICO scores for credit cards, auto loans, home loans, etc.
• Predict likelihood you will pay
• Insurance underwriting for health, auto, life, etc.
• Predict likelihood you’ll make claims and expected value of claims
• USPS Zip Code recognition system
• Election campaigns – Which voters will respond to which messages?
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ANALYTIC-DRIVEN ORGANIZATIONS ARE DISTINGUISHED BY THEIR ABILITY TO LEVERAGE…
All perspectivesPast (historical, aggregated)
Present (real-time)Future (predictive)
At the pointof impact
All decisionsMajor and minor
Strategic and tacticalRoutine and exceptionsManual and automated
All informationTransaction dataApplication data
Machine data Social data
Enterprise content
All peopleAll departments
Experts and non-expertsExecutives and employees
Donors and grantorsVolunteers and program recipients
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HOW DOES IT ALL WORK TOGETHER?
Meta D
ata Layer
Data Collection
Reporting&Analytics
Optimized for reporting to support an enterprise view of information
ETL with Data Quality
GL CRMAR
IntegratedData
Repository
Cubes store aggregated data, and allow for data entry / collection:
PredictiveModeling
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WHAT ARE THE APPLICATIONS WITHIN NONPROFITS?
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What will our revenues be this quarter? This year?Which pledges are likely to become uncollectable?
Which recipients are most likely to benefit?Which alternative services are likely to yield best results?
Who are our best employees?How do we keep our best employees from leaving?Which prospects to recruit?Which prospects are most likely to volunteer?
Programs
Finance
Marketing & Fundraising
Human Resources
Who are our best donors?How do we find more like them?How large a donation should we request?When, and through what communication channel are they most likely to respond?What other things (such as programs, services, products, events) are they likely to be interested in?