ba as a design thinker - ba convention · ba as a design thinker author: pradeep.pendse created...

© 2014 BA Convention

BA as a Design Thinker

By Prof Dr Pradeep Pendse Dean IT/e-Business/Business Design WeSchool

© 2014 BA Convention 2

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Business Analysis – what’s new?

• Local Outcomes Business Outcomes

• Application focus Enterprise focus

• Fixed Structures Agile & Collaborative Models

• Automation Transformation

• Low Dependence Mission Critical

• Technology Focus Human focus

• Meeting Requirements Solutions to Business Problems

• Business Goals Business and User Experience Goals

• Service Provider Business Partner

• Solutions Innovation

Then Now ?

2 By Dr Pradeep Pendse




Effect on BAs role

• Managing Reqts Managing Expectations

• Gathering Multi-sensing

• Gathering & Doc Analysis

• Analysis Solutioning

• Solutioning Innovating

Then Now

3 By Dr Pradeep Pendse




Value of Design to the Enterprise

Design is the about discovering

• which attributes prospective purchasers would value

• a product configuration capable of embodying them

• And the right price

Design, in the commercial context is

identifying conditions which will create value

– Prof Bruce Archer




Views about Design

Design & Art Makes things Useable

Signifies Values Conveys Meaning

Design as a Creative Problem Solving Process

Design Classics

By Dr Pradeep Pendse




The 4 Ps of Innovation

Product Process

Position

Paradigm




Understand Needs

Gathering and Analysis/Modelling are iterative – Also study Context

Gathering

Multi Sensing &

Shaping Requirements

and Expectations

Understanding

the Context

and

the Big Picture

Analysis

Insights

Visualisation

7 Framework by Dr Pradeep Pendse




Research, Observe-in-Context




Think Visually




Think Holistically : Multiple Perspectives

• Customer Experience Perspective – Journey Maps, Touchpoints

• Process/ Workflows – – Data flows, BPMN, Activity

Diagrams, Flowcharts

• Information Needs – – CSF/KPIs, – Info Required for Decisions

• Process Structure – Object/ Class Diagrams – Decision Tables – Business Rules Diagrams

• Dynamic Process Behaviour – Ethnography/ Observation – Objects and Events – States and Transitions

• User View

– Personas

– Use Case /HCI/Usability

• Enterprise

– Business/ Orgn Metaphors

– Enterprise Architectural Views – Zachmann etc

– Technology Strategy & Choice

• Innovation Perspective

• Transition Perspective

• Compliance

• Security and Quality View




Fail Early, Fail often




Challenging Business Rules

Student Faculty

Mentors

Teaches

Guides Project 0..10

20..60

0..5

Why Should Faculty Mentor only 5 ?

Pen (1)

Cap (1) Body (1)

Refill (1) Shell (1)

Why Should a Pen have 1 Refill ?

Challenging a Business Rule leads to Innovation

Process Innovation Product Innovation

12 Dr Pradeep Pendse




Metaphors , Abstract & Architectural Thinking

13 Dr Pradeep Pendse




BA as a Design thinker

– About Creation

– co-Creation

– Multidisciplinary

– Idealize

– Comfort in ambiguity

– Empathy

– Focus on Needs

– Multi-sense

– Be Creative

– Observe Deeply

– Think Critically

– Think Holistically

– Think Visually

– Think Abstract

– Abductive Thinking

– Experiment

– Be Hands-On

– Communicate

Compiled by Dr Pradeep Pendse

ba as a design thinker - ba convention · ba as a design thinker author: pradeep.pendse created...

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