ba 352 gm presentation
TRANSCRIPT
Lorelay CoronaAngela Van
StranderMatt Vital
History/Background InfoOne of the worlds largest automakers since 1908
Global Headquarters: Detroit, Michigan
Employs 235, 000 people
GM Branches:
Mission statement"G.M. is a multinational corporation
engaged in socially responsible operations, worldwide. It is dedicated to provide products and services of such quality that our customers will receive
superior value while our employees and business partners will share in our
success and our stock-holders will receive a sustained superior return on their
investment."
Overall Strategy
"Over the past 100 years, GM has been a leader in the global automotive industry. And the next 100 years will be no different. GM is committed to leading the industry in alternative fuel propulsion.”
Interpretation:Confidence in their name
Express their image as ever-changing and modern (up-to-date)
Overall Strategy (cont’d)
"GM’s vision is to be the world leader in transportation products and related services. We will earn our customers’ enthusiasm through continuous improvement driven by the integrity, teamwork, and innovation of GM people.”
InterpretationCare for their
customer to the best of their ability by staying true to their values
What are the…
AdvantagesLoyal to their
customer
Look forward to the future
Creative and innovative
Disadvantages
Competitor’s with similar ideas
Doesn’t mention a customer feedback
Competitive Advantages
Offers &Changes Over TimeDeveloped a system in…Assisting drivers in handling
challenging weatherAvoiding crashes
OnStarThe industry leader in vehicle
safety, security and information system
Order Qualifiers
DissatisfiersMechanics
SatisfiersPersonalization
Order Winners
Exciters/DelightersSystem servicesEx. OnStar
International Strategy
Business in 140 countries
Largest national market USA
China, Brazil, UK, Canada, Russia, Germany
Produce cars & trucks in 34 countries
demonstrate its commitment to diversity
Foster & Encourage diverse enterprise
Make business with diverse suppliers of goods and services
Works with 200 certified minority & female owned companies
In Conclusion… Largest Automakers
Act socially responsible
Customer and employee loyalty and appreciation
Prides on self-image
Creative outlooks
Up-to-date system features
Always looking for growth and expansion
Demonstrates open-mindedness in business operations
Any questions?