BA 101 Introduction to Business

4. Information Technology and e-Commerce

From Data to Information to Insight

Competitive AdvantageCompetitive Advantage

DataData(Facts & Statistics)(Facts & Statistics)

InsightInsight(Understanding)(Understanding)

InformationInformation(Useful Knowledge)(Useful Knowledge)

Data versus Information

Average Monthly Sales

0 5,000 10,000 15,000 20,000 25,000 30,000

ABCD

Sales

Prod

ucts

Product Jan Feb March AprilA 15,000 9,000 10,000 12,000B 8,000 8,500 9,000 10,000C 26,000 25,000 25,500 26,000D 18,000 16,000 16,500 18,500

Average Monthly Sales

0 5,000 10,000 15,000 20,000 25,000 30,000

Information Flow

Using Information Systems

Information

DataMining

DataWarehouse

DataWarehouse

Data Base

Data Base

Information

DataMining

Chief Information Officer

UnderstandInformation Needs

Create Systemsand Procedures

Deliver High-Quality Information

Cost EffectiveAccurate

Relevant Timely

Business Information

Research Research and Developmentand Development

Marketing Marketing and Salesand Sales

PlanningPlanningand Controland Control

CommunicationCommunicationand Collaborationand Collaboration

Business and the Internet

Accelerate CommerceAccelerate Commerce

Erase BordersErase Borders

BoostBoostCommunicationCommunication

Control CostsControl Costs

Simplify ResearchSimplify Research

Promote Promote CollaborationCollaboration

Accelerating Commerce

Business-to-BusinessBusiness-to-Business

Consumer-to-ConsumerConsumer-to-Consumer

Mobile CommerceMobile Commerce

Business-to-ConsumerBusiness-to-Consumer

Cutting Costs

Searching forSearching forBest PricesBest Prices

TelecommutingTelecommuting

ReducingReducingTravel ExpensesTravel Expenses

ManagingManagingInventoryInventory

Recruiting andRecruiting andTrainingTraining

DistributingDistributingInformationInformation

Erasing Borders

EmailEmail

Instant MessagingInstant Messaging

Virtual MeetingsVirtual Meetings

Telecommuting Telecommuting

Enhancing Communication and Collaboration Email and instant messaging Mail server lists and newsgroups Intranets and extranets Virtual workspaces Blogs and wikis Internet telephone service

Simplifying Research

Search EnginesSearch Engines

WebWebDirectoriesDirectories

Meta-SearchMeta-SearchEnginesEngines

OnlineOnlineDatabasesDatabases

Types of Online Searching

Keyword SearchesKeyword Searches

Boolean OperatorsBoolean Operators

Natural LanguageNatural Language

Forms-Based SearchesForms-Based Searches

Effective Searching

Read InstructionsRead Instructions

Observe DetailsObserve Details

Review OptionsReview Options

Vary Search TermsVary Search Terms

Adjust the ScopeAdjust the Scope

Really Simple Syndication

NewzCrawlerNewzCrawler BloglinesBloglinesNewsGatorNewsGator FeedDemonFeedDemon PluckPluck

News AggregatorsNews Aggregators(RSS)(RSS)

MonitorCompetitors

ReachCustomers

Business Information Systems

OperationsInformation

ManagementSupport

Operational Systems

Transaction ProcessingTransaction Processing

Systems ControlSystems Control

Office AutomationOffice Automation

Customer RelationsCustomer Relations

Management Support Systems

ManagementInformation

DecisionSupport

ExecutiveInformation

Knowledge Management

Business System Technology

HardwareHardware

SoftwareSoftware

NetworksNetworks

Computing Hardware

EquipmentEquipment

ProcessingProcessing

InputInput

OutputOutput

ComputersComputers

ServersServers

ClientsClients

MainframesMainframes

Computing Software

Operating System Computer Applications

Word Processing

Spreadsheets

Desktop Publishing

Database

Apple Macintosh

Linux

Unix

MS Windows

Networking Computers

Central Servers Multiple Servers Peer-to-Peer

Geographic Coverage

Wide AreaNetwork (WAN)

Municipal AreaNetwork (MAN)

Local AreaNetwork (LAN) The Internet

Current Networking Issues

Digital Convergence

Wireless Connections

Bandwidth

Types of Wireless Connections

Wireless fidelity (Wi-Fi) WiMAX Global positioning system (GPS) Bluetooth Short messaging service (SMS) Third generation (3G) Radio Frequency Identification (RFID)

Technology Issues for Managers

Total Cost ofOwnership

EmployeeTraining

ProductivityMonitoring

The HumanTouch

Property Rights InformationOverload

Privacyand Security

Ensuring Privacy and Security

Malicious SoftwareMalicious Software

Security BreachesSecurity Breaches

Data SecurityData Security

Protecting Property Rights

Digital ProductsDigital Products

Digital RightsDigital RightsManagement (DRM)Management (DRM)

Intellectual PropertyIntellectual Property

Promoting Productivity

Information OverloadInformation Overload

Categorize InformationCategorize Information

Control SPAMControl SPAM

Visualize DataVisualize Data

Misuse of TechnologyMisuse of Technology

Minimize LawsuitsMinimize Lawsuits

Monitor AccessMonitor Access

Protect SystemsProtect Systems

Total Ownership CostTotal Ownership Cost

Training EmployeesTraining Employees

The Human TouchThe Human Touch

More Technology Issues