b2u - "the power of the user"
DESCRIPTION
We are not talking about B2B and B2C anymore. The concept of B2U is all about understanding that we have to open up and start communicating to the individual user.TRANSCRIPT
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EIRIK NORMAN HANSEN
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Hva var det som skjedde?
Social Media Teknologi for alle
Hva nå?
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HVA VAR DET SOM SKJEDDE?
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Social mediaTradisjonelle media
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Push Pull Deltagelse
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Lukket web site Åpen web site
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SOCIAL MEDIA
Social media are primarily Internet-
based tools for sharing and discussing
information among human
beings
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1.3 millioner blog-innlegg daglig1.3 millioner blog-innlegg daglig(18 pr. sekund)(18 pr. sekund)
100,000 nye blogger daglig100,000 nye blogger daglig(2 pr. sekund)(2 pr. sekund)
Blogospheren dobles hver 230 dagBlogospheren dobles hver 230 dag
Flere podcasts enn globale Flere podcasts enn globale radiostasjonerradiostasjoner
Feedburner leverer over 44,000 podcast feedsFeedburner leverer over 44,000 podcast feeds
110 millioner Facebook-brukere110 millioner Facebook-brukere
25 millioner LinkedIn profiler25 millioner LinkedIn profiler
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“Social media” er en samtale som…
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IKKE ER ORGANISERT
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IKKE KONTROLLERT
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IKKE ETT BUDSKAP
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Dette er en samtale vi må ta del i…..
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http://blogsearch.google.com
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TEKNOLOGI FOR ALLE
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HVA NÅ?
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Fra‘command and control’ til….
Engasjer og delta Påvirke og overtale Motiver ildsjelene Støtt utviklingen av aktive
nettsamfunn
Følge med !!!
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Slide 38
HTTP://WWW.LINKEDIN.COM/IN/EIRIK
HTTP://WWW.SLIDESHARE.NET/INORMAN
HTTP://TWITTER.COM/INORMAN
MSN: [email protected]
SKYPE: INORMAN
E-POST: [email protected]