b2b writing success member update€¦ · b2b vs b2c social media . source: 2015 social media...
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MAY 2016 B2B SOCIAL MEDIA
B2B Writing Success
Member Update
May 2016 Member Update
B2B Social Media
What’s New on the Site
What’s Coming…
Q & A
B2B Social Media
2016 B2B Content Marketing Trends—North America: Content Marketing
Institute/MarketingProfs
B2B Social Media
2016 B2B Content Marketing Trends—North America: Content Marketing
Institute/MarketingProfs
B2B Social Media
Benefits of Social Media Marketing
Source: 2015 Social Media Marketing Industry Report (Social Media Examiner)
B2B vs B2C Social Media
Source: 2015 Social Media Marketing Industry Report (Social Media Examiner)
New Social Media Platforms
Source: 2015 Social Media Marketing Industry Report (Social Media Examiner)
Technology Adoption Curve
B2B Social Media
Question 1: Where is your buyer?
Question 2: Where are your buyers employees?
B2B Social Media
Visual media use increasing
57% use video (Social Media Examiner)
72% intend to increase the use of video and
want to know more (Social Media Examiner)
B2B Social Media
Produced Video
YouTube
Website
Live Video Feeds
Periscope
Facebook Live
Livecasting
B2B Social Media
B2B Social Media
Advertising on Social Media
Source: 2015 Social Media Marketing Industry Report (Social Media Examiner)
Social Media Advertising
Boosted/Promoted Posts
Current fans, friends of fans, others
Ads in Newsfeed
Target audience precisely
Retargeting
Pixel and retarget ads on social media or websites
Social Media Advertising
Sponsored ads
Text ads
Can target by job title
Social Media Services
How deep do you want to go?
Copy only
Consulting
Campaign management
How to Make Money as a Social Media
Marketing Expert
Social Media Examiner
April Content
Getting Started Roadmap:
Positioning Yourself
Getting Your First Client
Is Your Content Boring to Buyers? (Les Worley)
The 5 Magic Words to Make Competitors
Disappear (Mandy Marksteiner)
April Reality Blogs
The Great Email Purge… Again
The 7 Flavors of Follow-Up
21 Questions for Your Business
All About the Math
April Podcasts
Competing with Agencies
How to Ace a Live Meeting
Writing About Products You Don’t Understand
Dealing with Price Objections
April Events
The Simple Way to Price Your Services
Content Marketing at Dell
Latest Trends in B2B Content Marketing
Upcoming Events
Bob Sands on Storytelling (May 17 at 1:00 ET)
Les Worley on Changing Niches (June 2 at Noon
ET)
Next Member Update: June 8 at noon ET
Your B2B Community
Like the B2B Writing Success Facebook page
Join the B2B Copywriters Facebook group
Follow B2B Writing Success on Twitter
We’re on Pinterest too!
B2B Forum on Groupsite
Be Engaged
Submit your requests for content or live events
Submit your success stories
Write for us!
