b2b web design for lead generation
TRANSCRIPT
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S H I N E M A R K E T I N G
WEBSI TE DES IGN FOR BUS INESS LEAD GENERATION
A C O M P A N Y
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W H O W E A R E :
A dedicated team of 10 designers, developers &marketing
consultants, based in South West London
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W H O W E W O R K F O R :
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W H A T W E D O : B U S I N E S S L E A D G E N E R A T I O N
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C R E D I T P A L
WHAT WE DID
• Identified core decision
makers
• Identified what
information they need
• Created content and a
website structure that
makes it easy to find
• Refreshed branding
and visual style
THE RESULTS
• Easier to set meetings
• Prospects are better
prepared
• Shortened sales cycle
from months to weeks
• Better brand
recognition
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W H A T W E D O : B U S I N E S S L E A D G E N E R A T I O N
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M A R S T O N & L A N G I N G E R :
B E S P O K E G L A S S B U I L D I N G S
WHAT WE DID
• Restructured homepage
to signpost the design
services
• Created clearer landing
pages with clear calls to
action and evidence of
their capability
• CMS allows creation of
pages for specific
products (Pool houses,
Conservatories etc)
THE RESULTS
• Increased enquiries
and bookings of design
consultations
• Lower bounce rates
• Ability to manage the
PPC campaign in-
house
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W H A T W E D O : B U S I N E S S L E A D G E N E R A T I O N
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C O L E M A N S C T T S – L E G A L S E R V I C E S
WHAT WE DID
• Refreshed the branding which had been grown through 4 acquisitions
• Created a site with sections editable by each business unit
• Created editable PPC landing pages
• Integrated with the claims management system for debt collection cases
THE RESULTS
• Search is now the biggest
source of new case leads
• More clients buy from
more than one service
• New online-only debt
collection service added
at competitive costs
• Content and PPC activity
now controlled by the
client.
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W H A T W E D O : B U S I N E S S L E A D G E N E R A T I O N
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K E N N E D Y H Y G I E N E
WHAT WE DID
• Website in 4 languages
that allows local-only
content (e.g. local
news & events)
• Dynamically produced
product sheets for sales
teams
• Integrated email
marketing with site
content
THE RESULTS
• Reduced costs of site
management by 2/3
• More email activity and
sales contacts
• Consistent product
information managed
by head office
• Increased volume of
online leads
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W H A T W E D O : B 2 C L E A D G E N E R A T I O N
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L U C E B Y H O T P O I N T – K I T C H E N
A P P L I A N C E S
WHAT WE DID
• Website integrated with social media activity
• All content managed via website CMS
• Able to allow user-generated content (e.g. photos and testimonials)
• “Find my nearest” dealer locator
THE RESULTS
• Highest trafficked
brand site at Indesit
• Largest facebook&
twitter following
• More dealer leads than
other sub-brands
• Dealers actively
requesting the brand
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M A R K E T I N G : E M A I L M A R K E T I N G
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A D D I T I O N A L S E R V I C E S
Shine can support our clients growth
after launch with ongoing marketing
services including:
• Email Marketing
• SEO
• Online Advertising
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F O R M O R E I N F O
SHINEMARKETING.COM
C O M P A N Y