1

B2B SOCIAL MEDIA

copy 2011 Trion Group a Marsh amp McLennan Agency LLC Company All Rights Reserved

SOCIAL MEDIA

bull Two types of target audiences (aka communities)bull Community of interest online community where the primary value is

based on personal or social interestsbull Community of Practice an online community where the primary value is

based on professional interests and is created in the course of members performing ldquojobsrdquo

bull B2B social media is most effective when there is some level of engagement with both communities

2

copy 2011 Trion Group a Marsh amp McLennan Agency LLC Company All Rights Reserved

WHY USE SOCIAL MEDIA

bull Users can express their viewsbull Extreme targeting possible

bull Generates highly specific content to a highly specific audiencebull Can help to create an ldquoexperiencerdquo bull Conversation about the company happen with or without you

bull Social media lets you have a saybull Can be made accessible to anyone bull Content can be shared in a wide-variety of platforms bull Easy to engage with prospects customers employees

bull Creates a dialog between company and its publicbull Social media content as a source of information is becoming more common

as a source of information on a given topic over websites and news stories

3

copy 2011 Trion Group a Marsh amp McLennan Agency LLC Company All Rights Reserved

WHY HAVE A SOCIAL MEDIA CAMPAIGN

bull Engages customers prospects etc bull Opens up additional avenues to market your products and culturebull Helps to establish company as a thought leader on a particular subject set

of subjects

4

copy 2011 Trion Group a Marsh amp McLennan Agency LLC Company All Rights Reserved

FACTORS TO CONSIDER

bull Time and money investmentbull Goals of social mediabull Appropriate social media channels

bull Use what is already available versus creating your own social media platform highly specific to your needs and goals

bull Who should participate in social media channels bull How will success of social media be measured

bull Take qualitative over quantitative approach

5

copy 2011 Trion Group a Marsh amp McLennan Agency LLC Company All Rights Reserved

ADDITIONAL BENEFITS

bull Social media can lead to bull Increased website trafficbull Word-of-mouth referralsbull Increased brand awarenessbull Increased brand loyalty

6

copy 2011 Trion Group a Marsh amp McLennan Agency LLC Company All Rights Reserved

SOCIAL MEDIA PLATFORM BLOGS

bull Typesbull Company ldquoIn-houserdquo Blogsbull Case Studiesbull 3rd Party Written

bull Customersbull Consultantsbull Field Experts

bull Locationbull Directly on company websitebull 3rd party site (Wordpress Blogger)

7

copy 2011 Trion Group a Marsh amp McLennan Agency LLC Company All Rights Reserved

SOCIAL MEDIA

bull Two types of target audiences (aka communities)bull Community of interest online community where the primary value is

based on personal or social interestsbull Community of Practice an online community where the primary value is

based on professional interests and is created in the course of members performing ldquojobsrdquo

bull B2B social media is most effective when there is some level of engagement with both communities

2

copy 2011 Trion Group a Marsh amp McLennan Agency LLC Company All Rights Reserved

WHY USE SOCIAL MEDIA

bull Users can express their viewsbull Extreme targeting possible

bull Generates highly specific content to a highly specific audiencebull Can help to create an ldquoexperiencerdquo bull Conversation about the company happen with or without you

bull Social media lets you have a saybull Can be made accessible to anyone bull Content can be shared in a wide-variety of platforms bull Easy to engage with prospects customers employees

bull Creates a dialog between company and its publicbull Social media content as a source of information is becoming more common

as a source of information on a given topic over websites and news stories

3

copy 2011 Trion Group a Marsh amp McLennan Agency LLC Company All Rights Reserved

WHY HAVE A SOCIAL MEDIA CAMPAIGN

bull Engages customers prospects etc bull Opens up additional avenues to market your products and culturebull Helps to establish company as a thought leader on a particular subject set

of subjects

4

copy 2011 Trion Group a Marsh amp McLennan Agency LLC Company All Rights Reserved

FACTORS TO CONSIDER

bull Time and money investmentbull Goals of social mediabull Appropriate social media channels

bull Use what is already available versus creating your own social media platform highly specific to your needs and goals

bull Who should participate in social media channels bull How will success of social media be measured

bull Take qualitative over quantitative approach

5

copy 2011 Trion Group a Marsh amp McLennan Agency LLC Company All Rights Reserved

ADDITIONAL BENEFITS

bull Social media can lead to bull Increased website trafficbull Word-of-mouth referralsbull Increased brand awarenessbull Increased brand loyalty

6

copy 2011 Trion Group a Marsh amp McLennan Agency LLC Company All Rights Reserved

SOCIAL MEDIA PLATFORM BLOGS

bull Typesbull Company ldquoIn-houserdquo Blogsbull Case Studiesbull 3rd Party Written

bull Customersbull Consultantsbull Field Experts

bull Locationbull Directly on company websitebull 3rd party site (Wordpress Blogger)

7

copy 2011 Trion Group a Marsh amp McLennan Agency LLC Company All Rights Reserved

WHY USE SOCIAL MEDIA

bull Users can express their viewsbull Extreme targeting possible

bull Generates highly specific content to a highly specific audiencebull Can help to create an ldquoexperiencerdquo bull Conversation about the company happen with or without you

bull Social media lets you have a saybull Can be made accessible to anyone bull Content can be shared in a wide-variety of platforms bull Easy to engage with prospects customers employees

bull Creates a dialog between company and its publicbull Social media content as a source of information is becoming more common

as a source of information on a given topic over websites and news stories

3

copy 2011 Trion Group a Marsh amp McLennan Agency LLC Company All Rights Reserved

WHY HAVE A SOCIAL MEDIA CAMPAIGN

bull Engages customers prospects etc bull Opens up additional avenues to market your products and culturebull Helps to establish company as a thought leader on a particular subject set

of subjects

4

copy 2011 Trion Group a Marsh amp McLennan Agency LLC Company All Rights Reserved

FACTORS TO CONSIDER

bull Time and money investmentbull Goals of social mediabull Appropriate social media channels

bull Use what is already available versus creating your own social media platform highly specific to your needs and goals

bull Who should participate in social media channels bull How will success of social media be measured

bull Take qualitative over quantitative approach

5

copy 2011 Trion Group a Marsh amp McLennan Agency LLC Company All Rights Reserved

ADDITIONAL BENEFITS

bull Social media can lead to bull Increased website trafficbull Word-of-mouth referralsbull Increased brand awarenessbull Increased brand loyalty

6

copy 2011 Trion Group a Marsh amp McLennan Agency LLC Company All Rights Reserved

SOCIAL MEDIA PLATFORM BLOGS

bull Typesbull Company ldquoIn-houserdquo Blogsbull Case Studiesbull 3rd Party Written

bull Customersbull Consultantsbull Field Experts

bull Locationbull Directly on company websitebull 3rd party site (Wordpress Blogger)

7

copy 2011 Trion Group a Marsh amp McLennan Agency LLC Company All Rights Reserved

WHY HAVE A SOCIAL MEDIA CAMPAIGN

bull Engages customers prospects etc bull Opens up additional avenues to market your products and culturebull Helps to establish company as a thought leader on a particular subject set

of subjects

4

copy 2011 Trion Group a Marsh amp McLennan Agency LLC Company All Rights Reserved

FACTORS TO CONSIDER

bull Time and money investmentbull Goals of social mediabull Appropriate social media channels

bull Use what is already available versus creating your own social media platform highly specific to your needs and goals

bull Who should participate in social media channels bull How will success of social media be measured

bull Take qualitative over quantitative approach

5

copy 2011 Trion Group a Marsh amp McLennan Agency LLC Company All Rights Reserved

ADDITIONAL BENEFITS

bull Social media can lead to bull Increased website trafficbull Word-of-mouth referralsbull Increased brand awarenessbull Increased brand loyalty

6

copy 2011 Trion Group a Marsh amp McLennan Agency LLC Company All Rights Reserved

SOCIAL MEDIA PLATFORM BLOGS

bull Typesbull Company ldquoIn-houserdquo Blogsbull Case Studiesbull 3rd Party Written

bull Customersbull Consultantsbull Field Experts

bull Locationbull Directly on company websitebull 3rd party site (Wordpress Blogger)

7

copy 2011 Trion Group a Marsh amp McLennan Agency LLC Company All Rights Reserved

FACTORS TO CONSIDER

bull Time and money investmentbull Goals of social mediabull Appropriate social media channels

bull Use what is already available versus creating your own social media platform highly specific to your needs and goals

bull Who should participate in social media channels bull How will success of social media be measured

bull Take qualitative over quantitative approach

5

copy 2011 Trion Group a Marsh amp McLennan Agency LLC Company All Rights Reserved

ADDITIONAL BENEFITS

bull Social media can lead to bull Increased website trafficbull Word-of-mouth referralsbull Increased brand awarenessbull Increased brand loyalty

6

copy 2011 Trion Group a Marsh amp McLennan Agency LLC Company All Rights Reserved

SOCIAL MEDIA PLATFORM BLOGS

bull Typesbull Company ldquoIn-houserdquo Blogsbull Case Studiesbull 3rd Party Written

bull Customersbull Consultantsbull Field Experts

bull Locationbull Directly on company websitebull 3rd party site (Wordpress Blogger)

7

copy 2011 Trion Group a Marsh amp McLennan Agency LLC Company All Rights Reserved

ADDITIONAL BENEFITS

bull Social media can lead to bull Increased website trafficbull Word-of-mouth referralsbull Increased brand awarenessbull Increased brand loyalty

6

copy 2011 Trion Group a Marsh amp McLennan Agency LLC Company All Rights Reserved

SOCIAL MEDIA PLATFORM BLOGS

bull Typesbull Company ldquoIn-houserdquo Blogsbull Case Studiesbull 3rd Party Written

bull Customersbull Consultantsbull Field Experts

bull Locationbull Directly on company websitebull 3rd party site (Wordpress Blogger)

7

copy 2011 Trion Group a Marsh amp McLennan Agency LLC Company All Rights Reserved

SOCIAL MEDIA PLATFORM BLOGS

bull Typesbull Company ldquoIn-houserdquo Blogsbull Case Studiesbull 3rd Party Written

bull Customersbull Consultantsbull Field Experts

bull Locationbull Directly on company websitebull 3rd party site (Wordpress Blogger)

7

copy 2011 Trion Group a Marsh amp McLennan Agency LLC Company All Rights Reserved

SOCIAL MEDIA PLATFORM BLOGS

bull Benefits of B2B Bloggingbull Can offer a fresh creative perspective on a seemingly boring topicbull Indirect sales toolbull Increases company credibility and exposurebull Increases website trafficbull Content can be shared on other social media platformsbull Can lead to media coverage and other opportunities

8

copy 2011 Trion Group a Marsh amp McLennan Agency LLC Company All Rights Reserved

SOCIAL MEDIA PLATFORM BLOGS

bull How to get exposure bull Google Blog Searchbull Technoratibull Generate a blog RSS feedbull Blogrollbull Incorporate Widgets into your blogbull Use ldquotagsrdquobull Post often with interesting information

bull Information can be new can be an opinion on something a reaction to something etc bull Ask questions within the blog posts

bull Encourages reader interactionbull Promote blog on EVERYTHING

bull Email website Twitter LinkedIn Facebook etc bull Problems and Solutions

bull No timedesire to write an actual blogbull Ghostwriters can be really useful Just make sure the main content is directly from

assumed authored and written in authorrsquos ldquovoicerdquo bull Blogs generated from outside of company sources could potentially contain inappropriate

damaging irrelevant informationbull Let outside bloggers propose an idea If approved require reviews of first 4 or 5 posts

to make sure content is OK before allowing direct posts to blog

9

copy 2011 Trion Group a Marsh amp McLennan Agency LLC Company All Rights Reserved

SOCIAL MEDIA PLATFORM BLOGS

bull How to get exposure bull Google Blog Searchbull Technoratibull Generate a blog RSS feedbull Blogrollbull Incorporate Widgets into your blogbull Use ldquotagsrdquobull Post often with interesting information

bull Information can be new can be an opinion on something a reaction to something etc bull Ask questions within the blog posts

bull Encourages reader interactionbull Promote blog on EVERYTHING

bull Email website Twitter LinkedIn Facebook etc bull Problems and Solutions

bull No timedesire to write an actual blogbull Ghostwriters can be really useful Just make sure the main content is directly from

assumed authored and written in authorrsquos ldquovoicerdquo bull Blogs generated from outside of company sources could potentially contain inappropriate

damaging irrelevant informationbull Let outside bloggers propose an idea If approved require reviews of first 4 or 5 posts

to make sure content is OK before allowing direct posts to blog

9

copy 2011 Trion Group a Marsh amp McLennan Agency LLC Company All Rights Reserved

SOCIAL MEDIA PLATFORM BLOGS

bull Other considering factorsbull Who within the company is going to blogbull How long do the posts need to bebull How often do the posts need to bebull What is the content generally going to be focused onbull How are you going to keep ideas interesting freshbull How can we incorporate humor into our blog

bull Humor is the easiest and best way to attract hold onto and increase readership

10

copy 2011 Trion Group a Marsh amp McLennan Agency LLC Company All Rights Reserved

SOCIAL MEDIA PLATFORM MICROBLOGGINGTWITTER

bull Microblogging ndash the sharing of useful interesting information using 140 characters or less

bull The right ways to Tweet bull Follow as many Twitter feeds as possible

bull The more people you follow the more likely you are to get followersbull TweetRetweet (sharing tweets other than your own with your followers)

regularlybull Engage with followers and other tweeters

bull Respond to tweets and mentionsbull Engage in relevant conversationsbull Post opinions ideas thoughts to your blog and other relevant

websites and then link to those blogswebsitesbull Use Tweetscan or searchtwittercom to find other tweets being

posted that could be of interest to your followers

11

copy 2011 Trion Group a Marsh amp McLennan Agency LLC Company All Rights Reserved

SOCIAL MEDIA PLATFORM MICROBLOGGINGTWITTER

bull Promote your Twitter on everythingbull Blogbull Websitebull Emailbull Etc

bull Use hashtags when possible ()bull Allows you to potentially link to other tweets on the same topic usually

pertaining a larger popular issue (listed on twitter as a ldquotrending topicrdquo)

12

copy 2011 Trion Group a Marsh amp McLennan Agency LLC Company All Rights Reserved

SOCIAL MEDIA PLATFORM MICROBLOGGINGTWITTER

bull Other benefits bull Anyone within the company can tweet about their opinions on a topic

bull Opinions are going to be shaped based upon their position within the company

bull Can share different perspectives on one general ideabull Allows for interaction between company and publicbull Allows for ldquocross-promotionrdquo of social media platforms

bull Blogs can show Twitter feeds and Twitter can inform followers of new posts automatically

bull Tweets can also be shared automatically on Facebookbull Allows users to post videos photos link to information outside of

Twittersphere bull Less time consuming than blogging

bull Although tweeting can still be time consuming and the content does need to be generated to some extent (tweeting vs retweeting) tweets can be scheduled in advance to post throughout the day for several days weeks months etc

13

copy 2011 Trion Group a Marsh amp McLennan Agency LLC Company All Rights Reserved

SOCIAL MEDIA PLATFORM LINKEDIN

bull Best approachbull Create profile for all company employees AND create a group for the

companybull Engage in ldquogated groupsrdquo (require permission to enter)

bull Groups specific to the industry expertise products etc and stay active within the group

bull Link LinkedIn group page to everything company relatedbull Website blog Twitter email etc

bull Encourage employee involvement with outsidersbull Not just company involvement as a whole

bull Creates a ldquopersonal touchrdquobull Ask questions engage in group discussions

14

copy 2011 Trion Group a Marsh amp McLennan Agency LLC Company All Rights Reserved

SOCIAL MEDIA PLATFORM VIDEO

bull Multidimensional aspect multimedia aspect to video that is more obvious than with other social media platformsbull Text by itself is flat

bull Video examples bull Podcastsbull Photosbull Slidecastsbull Webcastsbull Interactive games

15

copy 2011 Trion Group a Marsh amp McLennan Agency LLC Company All Rights Reserved

SOCIAL MEDIA PLATFORM VIDEO

bull 10 Steps to Producing Great Videobull Keep it Simplebull Use a Tripodbull Consider the Shooting Locationrsquos ldquoNatural Accessoriesrdquo

bull Soundbull Background compositionbull Other distractions

bull Use Stillsbull Make It Brandedbull Keep it Short

bull Under 5 minutesbull Be Smart with Your Editingbull Incorporate Musicbull Include a Call to Actionbull Post and Share

bull Bonus Think Mobile

16

copy 2011 Trion Group a Marsh amp McLennan Agency LLC Company All Rights Reserved

BEST B2B SOCIAL NETWORKING SITES

bull Facebookbull LinkedInbull Twitterbull Youtubebull Wordpressbull Slidesharebull FastPitch

17

copy 2011 Trion Group a Marsh amp McLennan Agency LLC Company All Rights Reserved

SOCIAL MEDIA PLATFORM MICROBLOGGINGTWITTER

bull Microblogging ndash the sharing of useful interesting information using 140 characters or less

bull The right ways to Tweet bull Follow as many Twitter feeds as possible

bull The more people you follow the more likely you are to get followersbull TweetRetweet (sharing tweets other than your own with your followers)

regularlybull Engage with followers and other tweeters

bull Respond to tweets and mentionsbull Engage in relevant conversationsbull Post opinions ideas thoughts to your blog and other relevant

websites and then link to those blogswebsitesbull Use Tweetscan or searchtwittercom to find other tweets being

posted that could be of interest to your followers

11

copy 2011 Trion Group a Marsh amp McLennan Agency LLC Company All Rights Reserved

SOCIAL MEDIA PLATFORM MICROBLOGGINGTWITTER

bull Promote your Twitter on everythingbull Blogbull Websitebull Emailbull Etc

bull Use hashtags when possible ()bull Allows you to potentially link to other tweets on the same topic usually

pertaining a larger popular issue (listed on twitter as a ldquotrending topicrdquo)

12

copy 2011 Trion Group a Marsh amp McLennan Agency LLC Company All Rights Reserved

SOCIAL MEDIA PLATFORM MICROBLOGGINGTWITTER

bull Other benefits bull Anyone within the company can tweet about their opinions on a topic

bull Opinions are going to be shaped based upon their position within the company

bull Can share different perspectives on one general ideabull Allows for interaction between company and publicbull Allows for ldquocross-promotionrdquo of social media platforms

bull Blogs can show Twitter feeds and Twitter can inform followers of new posts automatically

bull Tweets can also be shared automatically on Facebookbull Allows users to post videos photos link to information outside of

Twittersphere bull Less time consuming than blogging

bull Although tweeting can still be time consuming and the content does need to be generated to some extent (tweeting vs retweeting) tweets can be scheduled in advance to post throughout the day for several days weeks months etc

13

copy 2011 Trion Group a Marsh amp McLennan Agency LLC Company All Rights Reserved

SOCIAL MEDIA PLATFORM LINKEDIN

bull Best approachbull Create profile for all company employees AND create a group for the

companybull Engage in ldquogated groupsrdquo (require permission to enter)

bull Groups specific to the industry expertise products etc and stay active within the group

bull Link LinkedIn group page to everything company relatedbull Website blog Twitter email etc

bull Encourage employee involvement with outsidersbull Not just company involvement as a whole

bull Creates a ldquopersonal touchrdquobull Ask questions engage in group discussions

14

copy 2011 Trion Group a Marsh amp McLennan Agency LLC Company All Rights Reserved

SOCIAL MEDIA PLATFORM VIDEO

bull Multidimensional aspect multimedia aspect to video that is more obvious than with other social media platformsbull Text by itself is flat

bull Video examples bull Podcastsbull Photosbull Slidecastsbull Webcastsbull Interactive games

15

copy 2011 Trion Group a Marsh amp McLennan Agency LLC Company All Rights Reserved

SOCIAL MEDIA PLATFORM VIDEO

bull 10 Steps to Producing Great Videobull Keep it Simplebull Use a Tripodbull Consider the Shooting Locationrsquos ldquoNatural Accessoriesrdquo

bull Soundbull Background compositionbull Other distractions

bull Use Stillsbull Make It Brandedbull Keep it Short

bull Under 5 minutesbull Be Smart with Your Editingbull Incorporate Musicbull Include a Call to Actionbull Post and Share

bull Bonus Think Mobile

16

copy 2011 Trion Group a Marsh amp McLennan Agency LLC Company All Rights Reserved

BEST B2B SOCIAL NETWORKING SITES

bull Facebookbull LinkedInbull Twitterbull Youtubebull Wordpressbull Slidesharebull FastPitch

17

copy 2011 Trion Group a Marsh amp McLennan Agency LLC Company All Rights Reserved

SOCIAL MEDIA PLATFORM MICROBLOGGINGTWITTER

bull Promote your Twitter on everythingbull Blogbull Websitebull Emailbull Etc

bull Use hashtags when possible ()bull Allows you to potentially link to other tweets on the same topic usually

pertaining a larger popular issue (listed on twitter as a ldquotrending topicrdquo)

12

copy 2011 Trion Group a Marsh amp McLennan Agency LLC Company All Rights Reserved

SOCIAL MEDIA PLATFORM MICROBLOGGINGTWITTER

bull Other benefits bull Anyone within the company can tweet about their opinions on a topic

bull Opinions are going to be shaped based upon their position within the company

bull Can share different perspectives on one general ideabull Allows for interaction between company and publicbull Allows for ldquocross-promotionrdquo of social media platforms

bull Blogs can show Twitter feeds and Twitter can inform followers of new posts automatically

bull Tweets can also be shared automatically on Facebookbull Allows users to post videos photos link to information outside of

Twittersphere bull Less time consuming than blogging

bull Although tweeting can still be time consuming and the content does need to be generated to some extent (tweeting vs retweeting) tweets can be scheduled in advance to post throughout the day for several days weeks months etc

13

copy 2011 Trion Group a Marsh amp McLennan Agency LLC Company All Rights Reserved

SOCIAL MEDIA PLATFORM LINKEDIN

bull Best approachbull Create profile for all company employees AND create a group for the

companybull Engage in ldquogated groupsrdquo (require permission to enter)

bull Groups specific to the industry expertise products etc and stay active within the group

bull Link LinkedIn group page to everything company relatedbull Website blog Twitter email etc

bull Encourage employee involvement with outsidersbull Not just company involvement as a whole

bull Creates a ldquopersonal touchrdquobull Ask questions engage in group discussions

14

copy 2011 Trion Group a Marsh amp McLennan Agency LLC Company All Rights Reserved

SOCIAL MEDIA PLATFORM VIDEO

bull Multidimensional aspect multimedia aspect to video that is more obvious than with other social media platformsbull Text by itself is flat

bull Video examples bull Podcastsbull Photosbull Slidecastsbull Webcastsbull Interactive games

15

copy 2011 Trion Group a Marsh amp McLennan Agency LLC Company All Rights Reserved

SOCIAL MEDIA PLATFORM VIDEO

bull 10 Steps to Producing Great Videobull Keep it Simplebull Use a Tripodbull Consider the Shooting Locationrsquos ldquoNatural Accessoriesrdquo

bull Soundbull Background compositionbull Other distractions

bull Use Stillsbull Make It Brandedbull Keep it Short

bull Under 5 minutesbull Be Smart with Your Editingbull Incorporate Musicbull Include a Call to Actionbull Post and Share

bull Bonus Think Mobile

16

copy 2011 Trion Group a Marsh amp McLennan Agency LLC Company All Rights Reserved

BEST B2B SOCIAL NETWORKING SITES

bull Facebookbull LinkedInbull Twitterbull Youtubebull Wordpressbull Slidesharebull FastPitch

17

copy 2011 Trion Group a Marsh amp McLennan Agency LLC Company All Rights Reserved

SOCIAL MEDIA PLATFORM MICROBLOGGINGTWITTER

bull Other benefits bull Anyone within the company can tweet about their opinions on a topic

bull Opinions are going to be shaped based upon their position within the company

bull Can share different perspectives on one general ideabull Allows for interaction between company and publicbull Allows for ldquocross-promotionrdquo of social media platforms

bull Blogs can show Twitter feeds and Twitter can inform followers of new posts automatically

bull Tweets can also be shared automatically on Facebookbull Allows users to post videos photos link to information outside of

Twittersphere bull Less time consuming than blogging

bull Although tweeting can still be time consuming and the content does need to be generated to some extent (tweeting vs retweeting) tweets can be scheduled in advance to post throughout the day for several days weeks months etc

13

copy 2011 Trion Group a Marsh amp McLennan Agency LLC Company All Rights Reserved

SOCIAL MEDIA PLATFORM LINKEDIN

bull Best approachbull Create profile for all company employees AND create a group for the

companybull Engage in ldquogated groupsrdquo (require permission to enter)

bull Groups specific to the industry expertise products etc and stay active within the group

bull Link LinkedIn group page to everything company relatedbull Website blog Twitter email etc

bull Encourage employee involvement with outsidersbull Not just company involvement as a whole

bull Creates a ldquopersonal touchrdquobull Ask questions engage in group discussions

14

copy 2011 Trion Group a Marsh amp McLennan Agency LLC Company All Rights Reserved

SOCIAL MEDIA PLATFORM VIDEO

bull Multidimensional aspect multimedia aspect to video that is more obvious than with other social media platformsbull Text by itself is flat

bull Video examples bull Podcastsbull Photosbull Slidecastsbull Webcastsbull Interactive games

15

copy 2011 Trion Group a Marsh amp McLennan Agency LLC Company All Rights Reserved

SOCIAL MEDIA PLATFORM VIDEO

bull 10 Steps to Producing Great Videobull Keep it Simplebull Use a Tripodbull Consider the Shooting Locationrsquos ldquoNatural Accessoriesrdquo

bull Soundbull Background compositionbull Other distractions

bull Use Stillsbull Make It Brandedbull Keep it Short

bull Under 5 minutesbull Be Smart with Your Editingbull Incorporate Musicbull Include a Call to Actionbull Post and Share

bull Bonus Think Mobile

16

copy 2011 Trion Group a Marsh amp McLennan Agency LLC Company All Rights Reserved

BEST B2B SOCIAL NETWORKING SITES

bull Facebookbull LinkedInbull Twitterbull Youtubebull Wordpressbull Slidesharebull FastPitch

17

copy 2011 Trion Group a Marsh amp McLennan Agency LLC Company All Rights Reserved

SOCIAL MEDIA PLATFORM LINKEDIN

bull Best approachbull Create profile for all company employees AND create a group for the

companybull Engage in ldquogated groupsrdquo (require permission to enter)

bull Groups specific to the industry expertise products etc and stay active within the group

bull Link LinkedIn group page to everything company relatedbull Website blog Twitter email etc

bull Encourage employee involvement with outsidersbull Not just company involvement as a whole

bull Creates a ldquopersonal touchrdquobull Ask questions engage in group discussions

14

copy 2011 Trion Group a Marsh amp McLennan Agency LLC Company All Rights Reserved

SOCIAL MEDIA PLATFORM VIDEO

bull Multidimensional aspect multimedia aspect to video that is more obvious than with other social media platformsbull Text by itself is flat

bull Video examples bull Podcastsbull Photosbull Slidecastsbull Webcastsbull Interactive games

15

copy 2011 Trion Group a Marsh amp McLennan Agency LLC Company All Rights Reserved

SOCIAL MEDIA PLATFORM VIDEO

bull 10 Steps to Producing Great Videobull Keep it Simplebull Use a Tripodbull Consider the Shooting Locationrsquos ldquoNatural Accessoriesrdquo

bull Soundbull Background compositionbull Other distractions

bull Use Stillsbull Make It Brandedbull Keep it Short

bull Under 5 minutesbull Be Smart with Your Editingbull Incorporate Musicbull Include a Call to Actionbull Post and Share

bull Bonus Think Mobile

16

copy 2011 Trion Group a Marsh amp McLennan Agency LLC Company All Rights Reserved

BEST B2B SOCIAL NETWORKING SITES

bull Facebookbull LinkedInbull Twitterbull Youtubebull Wordpressbull Slidesharebull FastPitch

17

copy 2011 Trion Group a Marsh amp McLennan Agency LLC Company All Rights Reserved

SOCIAL MEDIA PLATFORM VIDEO

bull Multidimensional aspect multimedia aspect to video that is more obvious than with other social media platformsbull Text by itself is flat

bull Video examples bull Podcastsbull Photosbull Slidecastsbull Webcastsbull Interactive games

15

copy 2011 Trion Group a Marsh amp McLennan Agency LLC Company All Rights Reserved

SOCIAL MEDIA PLATFORM VIDEO

bull 10 Steps to Producing Great Videobull Keep it Simplebull Use a Tripodbull Consider the Shooting Locationrsquos ldquoNatural Accessoriesrdquo

bull Soundbull Background compositionbull Other distractions

bull Use Stillsbull Make It Brandedbull Keep it Short

bull Under 5 minutesbull Be Smart with Your Editingbull Incorporate Musicbull Include a Call to Actionbull Post and Share

bull Bonus Think Mobile

16

copy 2011 Trion Group a Marsh amp McLennan Agency LLC Company All Rights Reserved

BEST B2B SOCIAL NETWORKING SITES

bull Facebookbull LinkedInbull Twitterbull Youtubebull Wordpressbull Slidesharebull FastPitch

17

copy 2011 Trion Group a Marsh amp McLennan Agency LLC Company All Rights Reserved

SOCIAL MEDIA PLATFORM VIDEO

bull 10 Steps to Producing Great Videobull Keep it Simplebull Use a Tripodbull Consider the Shooting Locationrsquos ldquoNatural Accessoriesrdquo

bull Soundbull Background compositionbull Other distractions

bull Use Stillsbull Make It Brandedbull Keep it Short

bull Under 5 minutesbull Be Smart with Your Editingbull Incorporate Musicbull Include a Call to Actionbull Post and Share

bull Bonus Think Mobile

16

copy 2011 Trion Group a Marsh amp McLennan Agency LLC Company All Rights Reserved

BEST B2B SOCIAL NETWORKING SITES

bull Facebookbull LinkedInbull Twitterbull Youtubebull Wordpressbull Slidesharebull FastPitch

17

copy 2011 Trion Group a Marsh amp McLennan Agency LLC Company All Rights Reserved

BEST B2B SOCIAL NETWORKING SITES

bull Facebookbull LinkedInbull Twitterbull Youtubebull Wordpressbull Slidesharebull FastPitch

17

copy 2011 Trion Group a Marsh amp McLennan Agency LLC Company All Rights Reserved

ldquoCREATE-YOUR-OWNrdquo PLATFORM OPTIONS

bull KickAppsbull ThePortbull Ning

18

copy 2011 Trion Group a Marsh amp McLennan Agency LLC Company All Rights Reserved

AON HEWITT

bull Incorporates RSS feeds into their sitebull Not really a prominent aspect

bull Social media hidden under a lot of sub-tabsbull Not easy to find or access

bull Speeches and presentations available onlinebull Webcasts and Speech PDFs

bull Aon Hewitt Media Page

19

copy 2011 Trion Group a Marsh amp McLennan Agency LLC Company All Rights Reserved

TOWERS WATSON

bull Downloadable articlesblogs available bull All site content is able to be shared via

bull Emailbull Printbull Twitterbull Facebookbull LinkedInbull RSS Feedsbull Digg bull Etc

bull Option to lsquoLikerdquo all contentbull Able to comment on contentbull On the same page as Towers Watson content option to view other related articles bull Wide-variety of videosbull Interactive brochure

bull Can email print download ldquosearchrdquo brochure bull Webcast section

20

copy 2011 Trion Group a Marsh amp McLennan Agency LLC Company All Rights Reserved

TOWERS WATSON

bull Towers Watson RSS Feedbull Towers Watson Twitter Pagebull Towers Watson LinkedIn Pagebull Also have their own Youtube channel and Facebook page

21

copy 2011 Trion Group a Marsh amp McLennan Agency LLC Company All Rights Reserved

BUCK CONSULTING

bull Comment lettersbull Client opinions

bull Case Studiesbull ldquoHot Topicsrdquo Section

bull Different topics with their own website linkbull Podcast Series

bull Audio over photo supplementbull Surveys

bull Outsider interactionbull Twitter LinkedIn Facebook pagebull Able to share website content on social media platformsbull Blog

22

copy 2011 Trion Group a Marsh amp McLennan Agency LLC Company All Rights Reserved

MERCER

bull Interactive presentationsbull Webcastsbull RSS Feedsbull Newslettersbull Surveysbull Twitter Youtube Facebook and LinkedIn pagesbull Ability to share content on social media platformsbull Podcasts

23

copy 2011 Trion Group a Marsh amp McLennan Agency LLC Company All Rights Reserved

RESOURCES

bull ShipServ Case Studybull B2B Social Media as IT ldquoLiterdquobull B2B Social Media Mapbull How to Use Social Media in B2B Marketingbull Humor as a Hook ndash Blendtecbull Opportunity Clicksbull Creating a B2B Community on Twitterbull Will it Blend Viral B2B Video Example bull 12 Tips to Producing Compelling B2B Videobull Carabiner Social Media and B2Bbull SAP Case Studybull Social Media for B2B Technology Companiesbull Twitter as a B2B Marketing Tool

24

copy 2011 Trion Group a Marsh amp McLennan Agency LLC Company All Rights Reserved

DISCLAIMER

No part of this document may be reproduced quoted or transmitted in any form or by any means (electronic mechanical photocopying recording or by any information storage and retrieval system) without express prior permission in writing from Trion Group a Marsh amp McLennan Agency LLC Company

copy2011 Trion Group a Marsh amp McLennan Agency LLC Company All Rights Reserved

25

• Slide 1
• Social Media
• Why use Social Media
• Why Have a Social Media campaign
• Factors to Consider
• additional Benefits
• Social Media Platform Blogs
• Social Media Platform Blogs (2)
• Social Media Platform Blogs (3)
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