b2b online - antoine de touchet - dassault systemes
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Ι www
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Ι www
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8,700 Employees80 Countries 83 Countries served 1,6 B Euro revenue 10 Strong brands
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• Whomever is in the design, test, manufacturing phase• Engineers , designers, endusers• 3D from A to Z as a philosophy
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•Increase Awareness about DS
•Extend to new industries, new geographies •…. and new audiences
From 3 … … 11 industriesTo
+
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Ι www
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French Gardens vs. English Gardens
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Ι Top B2B number of fanIncrease our Awareness and Interactions10 official pages customizedLinks between all pagesTargeted Advertising and leadgen
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Ι When in facebook, do as the facebokians do
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Quiz Facebook
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• 6,6 virality factor, • capuring valuable contacts
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Provide a unified view of 10 official Channels Offer a new experience on youtube Increase Awareness and Interactions
Lead Generation
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Ι www
.3ds
.com
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Ι Co
nfid
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Increase Interactions with our users within official groups
1 Dassault Systèmes Company page customized Offers contextual presentation of th ecompany based on profil
10 sub-groups by brands & geosUse of our members profiles to target our messagesHighly targeted Advertisment by groups
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Ι www
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Ι www
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Leveraging new offering :• Api• Company pages
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Twitter : let grow
1 Official account Multiple Geo Account Multiple brand accounts Use #dassaultsystemes
hashtag
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Content Management : leveraging internal communities
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ContributorsContributors
3ds.com3ds.com
DS SWYMDS SWYM
PULSEPULSE
eNewsletter &eNewsletter &DS WiredDS Wired
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Our feedback on question handling :
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Technical Questions
Non-Technical Questions
40%
60%
Community answered
Community answered
Dassault Systèmes Experts
1/3
1/3
2/3
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eAdvertising : as powerful as your community
Youtube
• “Posts based” native campaign (built in)• “Advertisement” based campaigns
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Ι
CRMCRM
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Ι www
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Ι www
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nfid
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CRMCRM
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Ι www
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201
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CRMCRM
ROI
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Ι www
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Monitoring
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ROIROI
QuantitativesQuantitatives
QualitativesQualitatives
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Level 1 = DS Owned> 100,000Level 1 = DS Owned> 100,000
Level 2 = DS Centric> 150 000Level 2 = DS Centric> 150 000
Level 3 : DS Business Centric 3 Milion Level 3 : DS Business Centric 3 Milion
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Ι www
.3ds
.com
Ι ©
Dass
ault
Syst
èmes
Ι Co
nfid
entia
l Inf
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n Ι 1
0/04
/23
ref.:
201
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8MKT
038
Ι
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Ι www
.3ds
.com
Ι ©
Dass
ault
Syst
èmes
Ι Co
nfid
entia
l Inf
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atio
n Ι 1
0/04
/23
ref.:
201
0092
8MKT
038
Ι
Integration onto marketing database of SM linksGroup belonging leveraging