b2b marketing should enable field sales teams
TRANSCRIPT
Mastery. Truth. Growth.
Is your sales team getting the VOLUME OF MEETINGS
And HOT LEADS you need to grow?
N E V E R B E F O R E H A S I T B E E N
S O D I F F I C U LT TO …
• Be heard over the roar of competition and digital information
• Get meetings with key decision makers
• Reach the influencers
• Stay connected with buyers that are increasingly busy
• Differentiate
• Address both the buyer’s needs and your sales needs
• Humanize ever more technical & complicated information
• Speed up the sales cycle
Instead of adding one more sales person, W H AT I F you could….
INCREASE the SALES of your entire team?
But finding the RIGHT strategy can be daunting.
Marketing can feel like this.
New GROWTH requires
NEW STRATEGIES .
Let’s CHANGE how the market sees you.
Your buyer experiences onlyONE SINGULAR RELATIONSHIP…
Marketing must be a SALES ENABLER in the complex B2B world.
Anticipate the BUYER’S JOURNEY .
YO U N E E D M A R K E T I N G TO
• SUPPORT and feed your sales funnel
• RESPECT the psychology of the decision maker
• REACH the influencers
• CONNECT you to busy executives
• ELEVATE and differentiate
• INSPIRE loyalty, belief & referrals
• COMMUNICATE with humanity & heart
• SPEED UP the sales cycle and create urgency
• GROW your company
We help companies in complex
markets, who are MASTERFUL in their delivery,
tell their TRUTH to transform
their GROWTH .
B E F O R E : Thompson Pipe Group
• MULTIPLE NAME CHANGES
• NO CONSISTENT BRAND
• CHANGE RESISTANT
MARKET
• AGGRESSIVE GROWTH
GOALS
• NO MARKETING
DEPARTMENT
A F T E R : 2013-Current
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• RENAME & REBRAND
• STRATEGIC
CONSULTING
• ADVERTISING &
PUBLICITY
• SALES COLLABORATION
• WEBINARS
B E F O R E : ISC Group
• SUCCESSION PLAN
• DIFFERENTIATION
• MULTIPLE AUDIENCES
• AGGRESSIVE GROWTH
GOALS
A F T E R : 2014-Current
• REBRANDING
• MESSAGING
• STRATEGIC CONSULTING
• WEB DESIGN
• BROCHURE DESIGN
• ONLINE ASSESSMENT TOOL
B E F O R E : BRI Roofing
• COMMODITIZED MARKET
• REBALANCE TO PROFITABLE
MARKET
• UNDIFFERENTIATED MESSAGE
• SALES PLATEAU
A F T E R : 2013-Current
• REBRANDING
• LOGO DESIGN
• FLEET BRANDING
• WEB DESIGN
• MESSAGING
• DIFFERENTIATION
• STRATEGY
• PHOTOGRAPHY
• VIDEO
Titus: 2015-Current
• STRENGTHEN PREMIER BRAND
• MEDIA MANAGEMENT
• PRODUCT LAUNCH
• ADVERTISING
• LANDING PAGES & TRACKING
• SOCIAL MEDIA
W E D E L I V E R
• Branding
• Logo and identity
• Naming
• Strategic Consulting
• Sales Training
• Sales Presentations
• Webinars
• Workshops
• Messaging
• Content Marketing
• Media Planning
• Advertising
• Trade Shows
• Printed Materials
• Web Design
• Web Audit & Conversion
• Social Media
A B O U T U S
• Founded in 2013
• Based in Dallas Fort Worth
• National client roster
• Midmarket B2B specialists
• Marketing & Sales collaboration
• 13 seasoned marketing veterans
• Process Driven
• Strategic Creative
• Passionate
• Transformative
• Fun
• Faithful
• Versed in complex & technical
products and services
Your HUMANITY will speed up
the sales cycle and CREATE A CHANGE
in your customer relationship that has thePOWER to TRANSFORM your
company and your MARKET POSITION .
P U S H P L AY
Want to see more?
Check our our reel at
http://www.themarketingblender.com/see-our-work/
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