Mr. Ravindra Ghonge Business Development Manager

Perma Construction Aids Pvt. Ltd.Presented By

Saurabh Sandbhor Simi James Harsha Salunke Prashant Chalke Prashant Hyalij

Certifications: ISO 9001:2008 CRISIL SE-1A

Products: Construction Chemicals like

Waterproofing Chemicals Tile Adhesive Concrete Admixtures etc.

Competitors: Pidilite Industries (Dr. Fixit) , FOSROCK Chemicals, BASF,

Sunanda Chemicals, ROFF Chemicals

Company Profile

Value Chain

Local Raw Material

Imported Raw

Material

Automated Machines

Raw Material

Processed

Product Samples

Fully Equipped Lab

Samples Testing

Batch ProductionPackagingLabelingDispatch

Exclusive Distribution Outlets Authorized Contractors Hardware and building material supply shops Direct Selling to clients

Distribution Channels

T.V. Advertisement Sales Representatives Industry Exhibition Seminars & Meetings for Clients Demonstration in Sites

Promotion Channels

Product differentiation Quality presale & post sales services High quality products Proper logistic management

Marketing Strategy

Follow the leader – majority of products Cost based pricing strategy – specialized

products

Pricing Strategy

Explore the Market and Target the clients Recommendation of Right products to the

clients Price negotiation Handling a sales team Provide technical assistance to sales team Conducting seminars and meetings Preparation of sales budget

Role and Responsibilities as BDM

Thank You !!