b2b marketing in hyper-growth companies - forrester

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Hyper-growth and the modern marketing challenge Brad Brooks Chief Get Stuff Done Officer, DocuSign @BradLBrooks @DocuSign

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Page 1: B2B Marketing in Hyper-Growth Companies - Forrester

Hyper-growth and the modern marketing challenge

Brad Brooks Chief Get Stuff Done Officer, DocuSign@BradLBrooks @DocuSign

Page 2: B2B Marketing in Hyper-Growth Companies - Forrester

LIFE IS GOOD

Page 3: B2B Marketing in Hyper-Growth Companies - Forrester

BUSINESS IS GOOD

Page 4: B2B Marketing in Hyper-Growth Companies - Forrester

WHERE DO WE GO FROM HERE?

Page 5: B2B Marketing in Hyper-Growth Companies - Forrester

demand

brand strategy

customer

A SIMPLE PLAN

Page 6: B2B Marketing in Hyper-Growth Companies - Forrester

DEMAND

Page 7: B2B Marketing in Hyper-Growth Companies - Forrester

BRAND

Page 8: B2B Marketing in Hyper-Growth Companies - Forrester

STRATEGY

Page 9: B2B Marketing in Hyper-Growth Companies - Forrester

Starts with a Connection…

Page 10: B2B Marketing in Hyper-Growth Companies - Forrester

EMOTION

Page 11: B2B Marketing in Hyper-Growth Companies - Forrester
Page 12: B2B Marketing in Hyper-Growth Companies - Forrester

You Talking to ME!?

AUDIENCE

Page 13: B2B Marketing in Hyper-Growth Companies - Forrester
Page 14: B2B Marketing in Hyper-Growth Companies - Forrester
Page 15: B2B Marketing in Hyper-Growth Companies - Forrester
Page 16: B2B Marketing in Hyper-Growth Companies - Forrester
Page 17: B2B Marketing in Hyper-Growth Companies - Forrester

And finally…

Page 18: B2B Marketing in Hyper-Growth Companies - Forrester

SPEED

ERP

Page 19: B2B Marketing in Hyper-Growth Companies - Forrester

Success is the ability to move from failure to failure without losing your enthusiasm.

- Winston Churchill