b2b marketing expo - depositphotos presentation

www. d e p os i t p h o t o s . c om

How our unique trend analysis could have a positive impact on your future campaigns


Unique search intelligence - helps us predict future trends

Global search data - analysis

Insight into how our customers view the world

Terminology - style – territory

Social & cultural shift

Staying ahead of the curve - us when ingesting - you when selecting


Visuals have become the language of the 21st Century

Culture that shares everyday actions

Image based conversations - becoming the new form of communication


Social platforms – feeds our appetite for spontaneous sharing of images

80 Million images uploaded to Instagram

6 Billion videos viewed on Snapchat

Marketing Week Magazine – February 2017


Why is this important for you?

FACT: The brain processes visual information far quicker than text -making a strong visual connection with the audience is vitally important

Photography is your most powerful tool when it comes to brand campaigns


Check List – question your visual choices

Is the imagery chosen:

Engaging?Impactful?Helping to tell the story?Work across all channels?


Imagery that talks to your audience

Strong visual – Immediate impact - resonates with your target audience


12 Trends That Will Define Visual Culture Over the Next 12 Months

90’s are back for real Bold & Bright Still Life Emotions & Movement Moody, Minimalistic Landscapes Connected World Drone Photography (Still) Changing Stereotypes Simple Patterns Video Domination Technology – Driven Generation Z Astrophotography DIY Stories


Emotions & MovementUser generated - it’s the “Candid” image style we take & share daily on social media that has seen a shift in the type of images brands use to tell their story



It’s difficult to recreate authenticity

Photojournalistic style – inspired by social sharing

Search: Observed, gritty, candid – captured real life moment

We want to see the flaws - the grit - and real people in action

Realistic - millennial mindset gone mainstream


At Depositphotos, the keyword "authentic" increased in search inquiries by 300% during 2016.


People are still wanting well composed (or at least interestingly composed) images. The challenge is to capture real life looking images - images that don't appear set up. Captured in a way that appears natural and candid, yet has refinement enough to make the image interesting.

Tyler Olson - Professional photographer, one of the top contributors at Depositphotos


Drone PhotographyDrone photography has become a fundamental part of wedding planning and is now seeping into other photography categories.



Unique and interesting perspective - high altitude view

Images taken high in the sky are powerful and captivating

The cost of Drones continue to fall

Dozen’s of drone photography accounts exist on Instagram

Film shot by drone will continue to rocket in 2017

Automotive – drone + 4K


Designer Craig Green’s AW16 campaign was the first fashion ad to be shot using a drone.

“We came up with the idea of shooting with a drone instead of a photographer so it almost felt like a documentation, rather than era-specific in any way” – Craig Green


Droneheros - 73K followers on Instagram - cinematography + stills

Working with National Geographic & leading hotel brands like Shangri-La, Entara and Six Senses


“I see the future of drone technology following the same business plan as the smart phone industry did.We think that in the near future “drone” will be a household name. The technology will become so affordable most people will be able own one.”

Josh Hohendorf - Photographer and National Geographic Expert


Bold & Bright Still LifeThrough vivid colors and contrast, an eye-catching photo of an object makes quite the statement.


Pop art style is back

Bright and bold use of colour with graphic positioning of objects

Vibrant colours are the HERO of this type of image

Simple, powerful and very memorable

Everyday objects made interesting without a human element

Use colour and objects to tell a story – alternative to an action shot


[Still] challenging stereotypes Gender - a struggle with social stereotypes poses a question for visual communication


Gender has occupied a place on the trends list for sometime

Increase in “fluid gender” related searches - acceptance

Dominant women, entrepreneurial, predominantly male occupations & sports – not traditional image – gritty & strong

Cultural and social shifts –key influence - images people want to see


Louis Vuitton’s Spring 2016 women’s collection featured Will Smith’s teenage son Jaden wearing a skirt alongside 3 female models


2016 Body Form Ads - women bleeding – showing a tougher more durable woman


Questions?

b2b marketing expo - depositphotos presentation

Art & Photos