b2b magento way
DESCRIPTION
Modern b2b e-commerce is not that different from b2c as we usually think. Quick presentation form Meet Magento Spain 2014, how to convert typical b2c tool Magento into fully featured b2b system.TRANSCRIPT
![Page 1: b2b Magento way](https://reader038.vdocuments.mx/reader038/viewer/2022100601/557b9daad8b42aa5758b51c1/html5/thumbnails/1.jpg)
@snowdog
b2b Magento way…
![Page 2: b2b Magento way](https://reader038.vdocuments.mx/reader038/viewer/2022100601/557b9daad8b42aa5758b51c1/html5/thumbnails/2.jpg)
@snowdog
b2b e-commerce in Poland
market value is 5 time bigger than b2c only 5-10% of all b2b transactions existing systems are more similar to online spreadsheets than e-commerce lot of b2b e-business is based on „brochure way” instead of live transactions
![Page 3: b2b Magento way](https://reader038.vdocuments.mx/reader038/viewer/2022100601/557b9daad8b42aa5758b51c1/html5/thumbnails/3.jpg)
@snowdog
Time for new toolssmall amount of working b2b e-commerce systems is a big advantage!need for flexible and relatively easy to build system!need for improving business advantages with more precise targeting and personalization!automating most common customer service and documents flow tasks to reduce possible errors
![Page 4: b2b Magento way](https://reader038.vdocuments.mx/reader038/viewer/2022100601/557b9daad8b42aa5758b51c1/html5/thumbnails/4.jpg)
@snowdog
b2b essentialsrestricted access catalog!less customers but larger carts!closer customer - store relationship!ability to quote before ordering!geographical restrictions / local dealers!detailed tracking of transactions history!warehouse management!complex pricing rules!multiple external systems integrations
![Page 5: b2b Magento way](https://reader038.vdocuments.mx/reader038/viewer/2022100601/557b9daad8b42aa5758b51c1/html5/thumbnails/5.jpg)
@snowdog
Enterprise vs Community
quick add to cart by SKU feature!catalog restrictions!customer attributes!RMA
![Page 6: b2b Magento way](https://reader038.vdocuments.mx/reader038/viewer/2022100601/557b9daad8b42aa5758b51c1/html5/thumbnails/6.jpg)
@snowdog
Step one - quick adjustments
access control - websites, groups and category trees combination!large orders - storing cart in frontend session till the last moment!order quotes - based on wish list functionality!simple warehouses management - local and external stocks with backorders!REST API - key for building fully functional b2b system
![Page 7: b2b Magento way](https://reader038.vdocuments.mx/reader038/viewer/2022100601/557b9daad8b42aa5758b51c1/html5/thumbnails/7.jpg)
@snowdog
advanced searching & filtering with SOLR!attachments management!assigning sales persons and marketing representatives!customer support management!advanced warehouse management
Step further with ready extensions
![Page 8: b2b Magento way](https://reader038.vdocuments.mx/reader038/viewer/2022100601/557b9daad8b42aa5758b51c1/html5/thumbnails/8.jpg)
@snowdog
additional payments model!additional quotes model!optimizing cart for real time stock & promotions sync!advanced geoip redirects with Nginx!simplified and customized admin access for sales representatives
Dive into customization
![Page 9: b2b Magento way](https://reader038.vdocuments.mx/reader038/viewer/2022100601/557b9daad8b42aa5758b51c1/html5/thumbnails/9.jpg)
@snowdog
• responsive design VS native app ?!• responsive design AND native app !
Mobile & in-store future
![Page 10: b2b Magento way](https://reader038.vdocuments.mx/reader038/viewer/2022100601/557b9daad8b42aa5758b51c1/html5/thumbnails/10.jpg)
@snowdog
almost impossible to use pre-warmed Varnish or full page cache!AJAX instead of punch holes!local storage usage wherever possible
Fun part - optimizing for performance
![Page 11: b2b Magento way](https://reader038.vdocuments.mx/reader038/viewer/2022100601/557b9daad8b42aa5758b51c1/html5/thumbnails/11.jpg)
@snowdog
Thank You@snowdog
@snowdog