b2b integration solutions - wtx sales mastery...
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© 2012 IBM Corporation
B2B Integration Solutions - WTXSales Mastery Training
Chris Hayes– Senior Product Marketing Manager
July 2012
For educational purposes only; do NOT share with Customers, competitive BPs nor any BP not covered by an NDA
© 2012 IBM Corporation© 2012 IBM Corporation
WTX in Smarter Commerce
© 2012 IBM Corporation© 2012 IBM Corporation
IBM Smarter Commerce puts the customer at the center of how companies integrate and transform their buy, market, sell, and service processes
Addresses key business needs:
• Understand and anticipate customer
behavior and needs based on
customer insights across channels
• Market, sell and fulfill the right product
and service at the right price, time and
place
• Service customers flawlessly, predict
and drive customer loyalty
• Adapt sourcing and procurement
based on customer demand
• Synchronize interactions across the
value chain needed to deliver your
product or service
Market
Service
Customer
Insight Strategy
Engagement
Buy
Sell
© 2012 IBM Corporation© 2012 IBM Corporation
The IBM B2B portfolio helps you to better:
Connect
The commerce systems that
drive buy-market-sell-
service to better integrate
with partners to
Collaborate
Actionable visibility is
needed to
Automate
Demand and supply need
better interlocks to
insure the right product or
service is available at the right
price point
anticipate and rapidly adjust
to changing customer demand
respond to exceptions and
allow the customer to know
exactly what is happening with
their order or inquiry
© 2012 IBM Corporation© 2012 IBM Corporation
IBM delivers the solutions to help you close the Gap
B2B integration addresses complex integration challenges to synchronize the value chain of partners, suppliers and customers
Managed File Transfer
Secure, reliable file
transfer connects
systems
Integration Services
Flexible cloud
technologies and expert
services host business
communities
Integration
Gateways
Orchestration and
automation for key
partner processes
Transformation &
Industry Standards
Single, universal
transformation engine
with accelerated support
for industry standards
Secure protocol has never been breached
Global network of 300,000 pre-connected
trading entities
Unmatched scalability/ performance to solve the most complex scenarios
Leader in transformation capabilities across EDI and Industry standards
Today’s Topic
The IBM difference
© 2012 IBM Corporation© 2012 IBM Corporation
WTX Overview
© 2012 IBM Corporation© 2012 IBM Corporation
B2B Document Mediation Processes– Essential function for B2B– IBM products: Gentran, WDI, WTX+TM
Includes:– Transformation– Simple document processing flows– Document-based administration
Industry-specific functionality: – Document mapping & standards– Enveloping, sequencing, acknowledgements, etc.
Mapping & Standards
7
B2B Gateway– Advanced B2B solution– IBM products: Sterling B2B Integrator, WPG
Includes:– Transformation & B2B document mediation– Advanced processing flows & admin.– Integration adapters/functions
Industry-specific functionality: – Document standards– Enveloping, sequencing, ack’s, etc.– Industry-specific processing, analytics
WebSphere Transformation Extender
Transformation– Convert data from format “A” to format “B”
based on user-defined mapping– IBM product: WTX
Industry-specific functionality: – Mapping support for document standards
Transformation
Mapping & Standards
Comm. File Routing Security BPM Other
ApplicationIntegration
Community Management Analytics
ProcessAdministration
Enveloping
Archive & Administration
Partner Onboarding
Transformation Acknowledgements
Ack
Mapping & Standards
Enveloping
Archive & Administration
Partner Onboarding
Transformation Acknowledgements
Ack
Mapping & Standards
© 2012 IBM Corporation© 2012 IBM Corporation
WebSphere Transformation Extender – Universal Transformation
Category ProductsTransformation
Technology
On
sit
e (s
oft
war
e)
Standalone transformation
WTX WTX/ packs
Integrationmiddleware
WESB, WMBWTX/ packs, product-
specific
Internal Integration appliance
DP XI50, XM70WTX, Industry packs
(limited)
Data Warehouse / ETL
InfoSphere DataStage WTX/ packs
Point B2B translationWDI, WPG, TM,
GentranWTX/ packs, WDI,WPG, DIS, Gentran
B2B Integration appliance
DP XB60WTX, Industry packs
(limited)
B2B GatewayWPG,
Sterling IntegratorWTX/ packs, DIS, SI
translator
Financial gateway FTMWTX, native
transformation
Clo
ud
/ S
aaS
B2B translation through VAN
Sterling CollaborationNetwork
SI, Gentran
B2B managed services
Sterling Commerce Managed Services
SI, Gentran
Cloud integration infrastructure
WCA with WMB Hypervisor Ed. WTX Hypervisor Ed.
WTX
8
B2B Gateway Software
Message Broker
Process Server
ETL / DW
In-Network (VAN) Translation
Cloud Infrastructure
Transformation
Enterprise Service
Bus B2B Translation
© 2012 IBM Corporation© 2012 IBM Corporation
Transformation and Standards
– Complying with industry and regulatory
standards in timely manner
– Maintaining currency with standards as they
change
– Connecting all your assets to your SOA / ESB
– Mediating incompatible data formats between
applications and data stores
– Maximizing previous investments in packaged
applications & enterprise information systems
– Deploying costly hardware capacity for elastic
transformation demand
Key Challenges and Pain Points
© 2012 IBM Corporation© 2012 IBM Corporation
What Does IBM WTX Do?
It takes any kinds of data from their native forms
ANY Data
Processes them together, natively, with NO CODE
And outputs them into their native target formatsANY Data
Many-to-many Integration
E.g. - Hierarchical Data , Binary Data, Packed Data, Tabular Data, Relational Data, Nested Structures, Mixed-Type Data, and on and on…
© 2012 IBM Corporation© 2012 IBM Corporation
WTX: Universal Transformation
WebSphereApplication
Server
WebSphereESB
WebSphereMessageBroker
Sterling B2BIntegrator / Sterling File
Gateway
WebSphereDataPower
Any SOA
Deploy a Single Transformation Solution Across your Enterprise
– Deploy on industry standard servers,
mainframes, virtualized architectures, private
clouds
– Reuse the same transformation assets
throughout your enterprise
– Access data directly within your SOA for
improved data integrity and high throughput
– Learn a single design studio environment
where transformations for all platforms are
imported, developed, tested and performance-
tuned
– Provide consistency and scalability without the
need to write / re-write custom code or create /
re-create maps
© 2012 IBM Corporation© 2012 IBM Corporation
WTX: Universal Transformation
Single Universal WTX Core with Editions Tailored for Various Deployments
WTX for Integration Servers For workloads within IBM ESBs
WTX Hypervisor EditionDeploy in private clouds with IBM Workload Deployer or VMware Tools
WTX with Command ServerFor stand-alone workloads in command driven environments
WTX with LauncherFor stand-alone workloads in file, database and message driven environments
WTX for Application ProgrammingFor embedded use, called via API —WAS, CICS, 3rd party products, etc.
© 2012 IBM Corporation© 2012 IBM Corporation
Why deploy WTX as a single transformation solution?
© 2012 IBM Corporation© 2012 IBM Corporation
Why deploy WTX as a single transformation solution?1. Reusability
Reusability is at the heart of the benefits of SOA, and transformation is one of the most commonly invoked services. – WTX enables organisations to leverage and benefit from this reusability, rather than
incurring the costs and delays caused by using multiple transformation tools.
WebSphere Transformation Extender provides reusability of:– Artifacts - maps can be built once and deployed in many places.
• Same map that runs on a DataPower device could also run on WebSphere Message Broker, Sterling B2B Integrator or from JCL on a mainframe.
– WTX’s Type Trees are also highly reusable artifacts• Imposes a consistent shape and pattern for any data going through the
integration architecture. – Skills - developers can learn a single tool that can be applied in every situation rather
than having to maintain fluency with multiple different tools.
© 2012 IBM Corporation© 2012 IBM Corporation
Why deploy WTX as a single transformation solution?2. Extend the utility of an integration platform.
WTX can add capability to an existing integration architecture:– Extends the range of an ESB (i.e. WMB, WESB)
• Include the data structures defined in WTX industry packs.• Eliminates the need to have a B2B gateway involved in internal transactions that
happen to include industry data.– Supports non-XML data
• In the case of WESB and WDP, there is no native capability to accept data in any form other than XML. WTX extends the range of WESB to be able to parse and process any kind of data.
– In the case of SBI, it has no metadata for HL7 -- an important world-wide data standard.
© 2012 IBM Corporation© 2012 IBM Corporation
Why deploy WTX as a single transformation solution?3. Efficient division of labor
Every customer has an existing technical and political infrastructure that influences where certain tasks are performed and who performs them.
With the majority of IBM integration solutions (e.g. WMB, WESB, WDP) --transformations must be developed by integration developers because the tooling for transformation can not be divorced from the more general integration tooling.
WTX offers customers a chance to delegate transformation to people who are closer to the lines of business. – While we do not market WTX as a business analysts' tool, it should be clear that the
skill level required is much less than would be required by any other mapping technology we offer.
– It is therefore very accessible to a "technical analyst" -- i.e. someone who works for the line of business, but who has had some prior experience with some kind of declarative development tooling.
Ultimately, this translates into faster time to market because friction points between the line of business and the development organization are minimzed or eliminated.
© 2012 IBM Corporation© 2012 IBM Corporation
Why deploy WTX as a single transformation solution?4. Decreased development and maintenance costs
WebSphere Transformation Extender has been developed and enhanced using the principle that it should not be necessary to resort to a scripting language to get passed the hard parts of a transformation requirement. – Everything in a WebSphere Transformation Extender map is defined in the graphical
tooling. – This results in a lower up front development cost, however the real value comes in
decreased maintenance costs.
Decreased Maintenance Costs:– There is no (hidden) code to sort through. There are no global variables whose value
could be changed by subroutines. The range of stylistic variances that can impede the understanding of function are significantly reduced.
– If you want to know why you're getting a bad result at a certain spot in the output data, there will always be one and only one place in the map where that can be happening, the rule that is assigned to that data object.
© 2012 IBM Corporation© 2012 IBM Corporation
WTX Industry Packs
© 2012 IBM Corporation© 2012 IBM Corporation
WTX Industry Packs
Financial Services– SEPA – SWIFT– FIX – NACHA
Healthcare– HIPAA EDI– HL7– NCPDP
Insurance– ACORD
EDI– ANSI X12– EDIFACT– EANCOM– Odette– TRADACOMS
© 2012 IBM Corporation© 2012 IBM Corporation
WTX Industry Packs
Financial Services– SEPA – SWIFT– FIX – NACHA
Healthcare– HIPAA EDI– HL7– NCPDP
Insurance– ACORD
EDI– ANSI X12– EDIFACT– EANCOM– Odette– TRADACOMS
© 2012 IBM Corporation© 2012 IBM Corporation
WTX Industry Packs - Financial ServicesSEPA (Single Euro Payment Area)
What is it– Harmonizes service levels, message
formats and fees for low-value payments across the Euro area
– Complex cross-EU project creating a new straight through payments architecture
– Includes 27 EU countries, 3 EEA countries and 3 'other' countries
– Involves 9,000+ banks and millions of originators / beneficiaries
– European Comission SEPA website
What customers struggle with– End date for non-SEPA transactions
announced - 2014 / 2016 depending on country
– SEPA volumes are currently low but will scale quickly - institutions must scale up
How we can help them– The Pack enables linking of current payments systems
and operations to SEPA validation, thus providing processing and enrichment for back office and intermediary systems
– Helps institutions meet their compliance obligations to the European Union initiative to have a pan-European electronic payments infrastructure
Who is interested– All corporates and financial institutions in EU, EEA,
Switzerland– CIO, IT Operations
Provocative question– How will you handle the 10x increase in volume as the
SEPA end date approaches? Are you concerned you will not be ready?
© 2012 IBM Corporation© 2012 IBM Corporation
WTX Industry Packs - Financial ServicesSWIFT (Society for Worldwide Interbank Financial Telecom.)
What is it– Provides a secure messaging interface for
wholesale financial transactions– Currently includes two key messaging
standards, MT (ISO 15022) and MX (ISO 20022)
– http://www.swift.com/
What customers struggle with– Many industry and regulatory initiatives
will mandate a conversion to ISO 20022– Examples include:
• Funds by SRG 2015• JASDEC by 2013• Expected SWIFT network conversion
– Converting existing systems for the new format is often not feasible and generally expensive
How we can help them– The Pack for SWIFT provides support for SRG 2011 and
SWIFTNet Fin updates including ISO 20022 and ISO 15022 data dictionaries for MT-MX message coexistence and the complete catalog of SWIFT messages and SWIFT business rules.
– Includes validation to ensure messages conform to SWIFT message standards, delivery monitoring, and prioritization of message storage and retrieval.
Who is interested– All corporates and financial institutions, worldwide– CIO, IT Operations
Provocative question – Are you looking to update your SWIFT integration? – Are you maintaining SWIFT and SEPA interoperability? – Are you concerned regarding the cost of on-going annual
updates? – Are you moving to ISO 20022 from 15022 ? – Are you planning to implement a new strategic payments
infrastructure ?
© 2012 IBM Corporation© 2012 IBM Corporation
WTX Industry Packs
Financial Services– SEPA – SWIFT– FIX – NACHA
Healthcare– HIPAA EDI– HL7– NCPDP
Insurance– ACORD
EDI– ANSI X12– EDIFACT– EANCOM– Odette– TRADACOMS
© 2012 IBM Corporation© 2012 IBM Corporation
WTX Industry Packs - Healthcare HIPAA EDI
What is it
– Addresses the administrative simplification aspects of HIPAA legislation - the standardization of electronic patient health, administrative, and financial data.
– US Dept. of Health & Human Services
What customers struggle with– Increasing volumes and regulatory
complexity associated with US healthcare messaging
– E.g. CMS key deadlines state that in April 2014 'Penalties may be assessed against a health plan that has failed to meet the certification and compliance requirements for standards and operating rules
How we can help them– The Pack provides ready-to-execute
template definitions and compliance validation checking for the complete ASC X12N HIPAA standard as well as 4010 and 5010 flat file formats for Professional and Institutional Claims and Coordination of Benefits.
Who is interested– HIPAA regulations affect payers, health
plans, clearinghouses, and those providers who conduct financial and administrative transactions electronically.
– CIO, IT Operations
© 2012 IBM Corporation© 2012 IBM Corporation
WTX Industry Packs - Healthcare HL7
What is it
– A comprehensive framework and related standards for the exchange, integration, sharing, and retrieval of electronic health information that supports clinical practice and the management, delivery and evaluation of health services
– http://www.hl7.org/
What customers struggle with– Increasing volumes and regulatory
complexity associated with healthcare messaging
How we can help them– WTX Pack for HL7 includes HL7 versions
2.1, 2.2, 2.3, 2.4, 2.5, 2.5.1, 2.6 and 2.7 of the HL7 messaging standards.
Who is interested– Healthcare providers worldwide.– CIO, IT Operations
© 2012 IBM Corporation© 2012 IBM Corporation
WTX Industry Packs - Healthcare
Provocative question – How do you process healthcare claims in your organization – are you writing custom integration
programs? – Are you looking to update your Healthcare EDI Hub to support HIPAA 5010 ? – Do you need to process XML Clinical Attachments to 4010/5010 messages? – Are you using a niche product today ? Would you like a general purpose transformation engine
for all your clinical records (HL7) , Pharmaceutical (NCPDP) and HIPAA to manage increasing maintenance costs ?
– Protect your investment and reuse existing Healthcare applications ?
© 2012 IBM Corporation© 2012 IBM Corporation
WTX Industry Packs
Financial Services– SEPA – SWIFT– FIX – NACHA
Healthcare– HIPAA EDI– HL7– NCPDP
Insurance– ACORD (Association for Cooperative Operations Research and Development)
EDI– ANSI X12– EDIFACT– EANCOM– Odette– TRADACOMS
© 2012 IBM Corporation© 2012 IBM Corporation
WTX Industry Packs - EDIANSI X12, EDIFACT, EANCOM, Odette, TRADACOMS
What is it– A series of separate EDI standards
• X.12 – Primarily North America• EDIFACT – Worldwide• EANCOM – Worldwide• Odette – Europe• TRADACOMS – UK / Europe
What customers struggle with– Most application integration and ESB
solutions lack good EDI capabilities– Need to have a dedicated B2B Gateway
solution just to handle EDI standards– Different tools (and hence skill
requirements) for EDI compared to other transformation needs
How we can help them– Enables transformation of EDI messages as
part of ESB / integration infrastructure– Enables use of single transformation tool
for internal and EDI transformations– Provides pre-built type trees,
transformation and validation maps as appropriate
Who is interested– All industries– CIO, IT Operations
Provocative question – How quickly can you handle requests for
new EDI documents from your customers?– Are you having to maintain a seperate
transformation tool just to handle EDI traffic?
© 2012 IBM Corporation© 2012 IBM Corporation
WebSphere Transformation Extender
Universal Transformation for Mediating Industry Based Customer, Supplier and
Partner Transactions Across your Enterprise
– Deploy a single, universal
transformation solution that works
with all your SOA / ESB assets
– Easily manage and adapt to
changing industry standards with
easy to install Industry-packs
– Predefined packs for Healthcare,
Financial Services, Insurance and
EDI
– Process large volumes of data
efficiently with one pass lookup,
validation and transformation
– Access data directly from source
applications for improved data
integrity and high throughput
transformation
– Aggregate disparate data and
information stores to provide new
business information views and
services
© 2012 IBM Corporation© 2012 IBM Corporation
QUESTIONS?
© 2012 IBM Corporation
THANK YOU!
© 2012 IBM Corporation© 2012 IBM Corporation
Back up
© 2012 IBM Corporation© 2012 IBM Corporation
WTX Industry Packs - Financial ServicesFIX
What is it– A set of message specifications for
automated trading of financial instruments– Used in straight-through-processing and
collaboration scenarios by banks, brokers, dealers, and market makers.
– http://fixprotocol.org/
What customers struggle with– Need to support the appropriate FIX
versions for communicating with counterparties
How we can help them– The Pack supports 4.0 through 4.4, and 5.0
versions of both the older tag=value and XML (FIXML) formats.
Who is interested– Stock exchanges, investment banks,
mutual funds, money managers, smaller investment firms, futures exchanges and bond dealers
– CIO, IT Operations
Customer wins– ABC Company, $123k
© 2012 IBM Corporation© 2012 IBM Corporation
WTX Industry Packs - Financial ServicesNACHA
What is it– Automated Clearing House (ACH)
compliant message exchange used throughout North America for electronic payments
– Total volume grew to over 20.2 billion in 2011, up 4.35%, due to increased use of native electronic payments, online payments by consumers, and vendor payments and business-to-business transactions.
– https://www.nacha.org/
What customers struggle with– Mandates coming for US Health Care
Electronic Funds Transfer (PP & ACA)– Need to support and validate the
appropriate NACHA versions for communicating with counterparties
How we can help them– The Pack delivers:
• Templates for Automated Clearing House (ACH) compliant message exchange
• Validation using the guidance provided by NACHA
Who is interested– All corporates and financial institutions in
North America– CIO, IT Operations
Customer wins– ABC Company, $123k
© 2012 IBM Corporation© 2012 IBM Corporation
WTX Industry Packs - HealthcareNCPDP
What is it
– NCPDP is a HIPAA-designated standards maintenance organization for finalized HIPAA transactions. NCPDP standards are used in the retail pharmacy sector.
– http://www.ncpdp.org/
What customers struggle with– Increasing volumes and regulatory
complexity associated with healthcare messaging
How we can help them– WTX Pack for NCPDP V4.4 includes support
for D.0 transaction set and includes template definitions for SCRIPTS V10.6 transaction set and all of the finalized HIPAA NCPDP Telecommunications V5.1 transaction sets and Batch V1.1 format.
Who is interested– Payer/Processor (E.g. Blue Cross Blue
Shield Organization, Federal/State Agency, Health Insurer, etc.)
– Producer/Provider (E.g. Pharmacy, Hospital, Pharmaceutical Manufacturer, etc.)
– CIO, IT Operations
© 2012 IBM Corporation© 2012 IBM Corporation
WTX Industry Packs - InsuranceACORD
What is it
– ACORD Standards serve as the foundation for data communication across the global insurance industry - from producers and insurers to reinsurers and other parties.
– http://www.acord.org/
What customers struggle with– ???
How we can help them– The Pack delivers pre built message
templates for the ACORD insurance industry standards for Life & Annuity (Life) V2.x, Property & Casualty/Surety (PCS) V1.x and Reinsurance Large Commercial (RLC) accounts.
– Provides pre-built type trees, transformation and validation maps
Who is interested– Insurance carriers, reinsurers, agents,
brokers and financial services – CIO, IT Operations
Customer wins– ABC Company, $123k