B2B eCommerce 2020new players new rules

Rogier HosmanCMO @Youwe

Dutch Digital Agency Youwe:• 110 full time employees• International clientbase• Focus on B2B enterprises

Some of our B2B clients

Contents

Contents

• Changing world• Fast changing technology• Making choices• Magento EE for B2B• Lessons we have learned• Questions & Answers

Objectives2020

Environment

Succes criteria

Changing world2

International legislation

GLOBALISATION

Globalisation

New players

Time to market decreases

Time2Market

Price pressure

Fast changing technology3

Omnichannelexperience

PersonlizedeCommerce (big-data)

ConnectedBusiness

(API thinking)

Customizedproducts

NFC/RFIDInternet of Things

So…we need to make choices4

i

Product Leadership

Customer IntimacyOperational Excellence

Facts for b2b businesses

• Customers will be less loyal• All data will become public• Experiences with your business become public• Scale of competition increases• There will be more competition• Old business models need to change

Hello Magento EE!5

But Magento is not suited for B2B……is it?

So why use it?

If it does not

WE WANT THE MAGENTO MARKETING MACHINE!

WE WANT THE EXTENDEBILITY OF

MAGENTO EE

WE WANT THE ECOSYSTEM OF MAGENTO EE

So we make Magentoa B2B powerhouse

Ability to run shops with over

18.000.000 SKU’s

ERP interfaces

Customer pricelists& discounts

Customer pricelists& discounts

Multi user /debtorMulti user /debtor

Order authorisationOrder authorisation

Customer catalogueCustomer catalogue

Inter company / multi company Inter company / multi company

Split order deliverySplit order delivery

Client product ID’sClient product ID’s

Customer catalogueCustomer catalogue

Unit pricesUnit prices

InvoicesInvoices

Debtor limitsDebtor limits 1st order cash1st order cash

B2B requires…

QuotesQuotes

Customer pricelistsCustomer catalogue

Multi user per clientMulti company per client

Order approval

Customer product id’s

Customer quotes

Import xls orderlinesQuick entry by SKU

Customer catalogue

Route schema Delivery date

Best practices

• Work as much api/webservice based as you can• Keep business logic in your ERP system• Start your OTAP environment with full testdata (not small

selection)• Strip requirements and test with clients first• Use a PIM system with large catalogues

Questions&

Answers