b2b e-commerce: what are the expectations and opportunities?

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B2B e-Commerce: What Are T he Expectations And Opport unities?

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ad:tech London 2012 B2B e-Commerce: What Are The Expectations And Opportunities? Will Burns, Global Head of Conversion, Premier Farnell

TRANSCRIPT

Page 2: B2B e-Commerce: What Are The Expectations And Opportunities?

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• Who are we?

• How did we transform to eCommerce from catalogue?

• How do we engage our customers?

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Who Am I

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Raspberry Pi

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ABOUT OUR CUSTOMER

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Multi-Channel Journey

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Transformation to Online Business

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People management

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Customers Only Want To Know 4 Things

Delivered On Time?

Is It In Stock?

Is It At The Right Price?

Can I Find It Easily?

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Inventory

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Distribution Issues

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Pricing in a commoditised world

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Improvements to our website

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Think Beyond Facebook/Twitter To Galvanise Your Customers

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Provide tools & support

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Allow them to engage with you and each other

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How-to-videos drive further engagement

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Webinars and other training create “stickiness”

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Mobile behaviours have been increasing as well

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Sophisticated Search

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