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  • B2B COMMERCE TRENDS -SANJEEV MUNJAL & SAILATHA KARTHIKEYAN

  • 2 | Copyright©2019 Accenture. All Rights Reserved.

    SILENT COMMERCE

    SANJEEV MUNJAL

    Lead Digital Commerce

    SAILATHA KARTHIKEYAN

    Technology & Digital Architect

    @munjalsanjeev

    https://www.linkedin.com/in/munjalsanjeev/

    @saibiju

    https://www.linkedin.com/in/sailatha- karthikeyan-70879865/

    https://www.linkedin.com/in/munjalsanjeev/ https://www.linkedin.com/in/sailatha-karthikeyan-70879865/

  • MODULAR COMMERCE

    GETTING READY TO EMBERS UNCERTAINTY

    3 | Copyright©2019 Accenture. All Rights Reserved.

  • COMMERCE IS EVOLVING…

    ACCENTURE B2B RESEARCH – Q1 2018

    2000 2005 2010 2015 20201995

    MOBILE / SOCIALB2B / B2B2CB2C

    $1T

    CONNECTED

    B2B SALES BY 2020

    OFFLINE COMMERCE CHANNELS20%

    $1T

    COMMERCE EVERYWHERE

    4 | Copyright©2019 Accenture. All Rights Reserved.https://www.webfx.com/blog/general/the-evolution-of-ecommerce/

    https://www.accenture.com/t20180522T025432Z__w__/us-en/_acnmedia/PDF-78/Accenture-Verge-B2B-Digital-Commerce.pdf https://www.webfx.com/blog/general/the-evolution-of-ecommerce/

  • COMMERCE EVERYWHERE IS ALREADY HERE USER INTERFACES HAS CHANGED

    Wearables

    NEW INTERFACE

    VIRTUAL ASSISTANTS

    AUGMENTED REALITY

    INTERNET OF THINGS

    ARTIFICIAL INTELLIGENCE

    5 | Copyright©2019 Accenture. All Rights Reserved.

  • WHEN COMMERCE IS EVERYWHERE IT BECOMES

    • Intimate

    • Invisible

    • Automatic

    • Embedded

    • Flexible

    • Adaptive

    • Universal

    6 | Copyright©2019 Accenture. All Rights Reserved.

  • COMMERCE HAS A LOT OF NOISE WITH COMPLEXITY

    7 | Copyright©2019 Accenture. All Rights Reserved.

  • SILENCE

    8 | Copyright©2019 Accenture. All Rights Reserved.

  • ECONOMICS OF GROWTH Focus on margin expansion by revamping GTM and sales planning/coverage, rethinking the customer value and treatment strategies, resetting the cost through sales spend optimization, and refocusing on profitability through superior Commercial Excellence

    POWER OF SILENT COMMERCE UNLOCK THE VALUE

    SALES ACCELERATION Enable sales performance growth by developing connected and intelligent sales & channel operations. Bring predictability and reliability in production and sales

    CONNECTED GROWTH Activate new growth sources by orchestrating ecosystem partners, developing new digital selling models, and creating a more connected & intelligent omni-channel customer experience along the end-to-end customer journey

    SILENT COMMERCE

    Increase avg. margin per seller

    Unlock hidden value and boost EBITDA

    Boost incremental CAGR

    9 | Copyright©2019 Accenture. All Rights Reserved.

  • HOW TO THRIVE IN UNCERTAINTY?

    RESPOND TO CHANGE FASTER

    10 | Copyright©2019 Accenture. All Rights Reserved.

    CREATE NEWER PRODUCTS & SERVICES

  • SERVICE ORIENTED

    TECHNOLOGY AGNOSTIC

    DISTRIBUTED

    MODULAR & EXTENSIBLEOUR

    RESPONSE IS MODULAR COMMERCE SCALABLE

    LIGHTWEIGHT INFRA

    EMBRACE THE ECOSYSTEM

    RESILIENT

    11 | Copyright©2019 Accenture. All Rights Reserved.

  • SILENT COMMERCE EXPERIENCE ENABLER A SCALABLE FUTURE PROOF APPROACH TO THE DELIVERY OF A CONNECTED CUSTOMER EXPERIENCE

    HEADLESS COMMERCE

    ENTERPRISE INTEGRATION

    DIGITAL MARKETING

    CUSTOMER DATA MANAGEMENT

    HEADLESS EXPERIENCE PORTAL

    ENTERPRISE INTEGRATION

    COMMERCE MARKETING

    CTA

    CUSTOMER DATA PLATFORM

    IMMERSIVE

    DESKTOP MOBILE

    CHATBOT

    IN-STORE

    AUGMENTED REALITY

    EXPERIENCE SYSTEM

    CUSTOMER EXPERIENCE ENGINE

  • DEMO VIDEO

    13 | Copyright©2019 Accenture. All Rights Reserved.

  • 14 | Copyright©2019. All Rights Reserved.

    OUR ASSET TO LEVERAGE MODULAR COMMERCE

    14 | Copyright©2019 Accenture. All Rights Reserved.

  • ACCENTURE’S COMMERCE CORE SOLUTION

    An Intelligent and industrialized platform to differentiate in marketspace, help clients realize the value quickly in complex eCommerce space and create competitive advantage.

    FUTURE-READY BUSINESS DEFINITION

    A business canvas to quickly identify

    business gaps, define priorities and

    draw future ready business

    processes to deliver a differentiating

    commerce experience

    WINNING CUSTOMER JOURNEYS

    Set of high-impact / winning

    customer journeys for each industry

    that can be quickly realized to

    create competitive advantage in the

    market

    Architecture & Design frameworks, Guidelines

    Set of industry best practices for

    building scalable solutions, NFR

    assessment framework, Test

    Automation framework

    Time to market Assets

    Set of reusable components, pre-

    built codes and code packages

    for quicker turn-around-time and

    time-to-market following No-

    Code-Low-Code

    DESIGNING AND BUILDING BEST-IN-CLASS COMMERCE ECOSYSTEM CORE

    In du

    st ry

    M ethodology

    Technology

    D elivery

    15 | Copyright©2019. All Rights Reserved.

  • DEMO 2.5 MINS

    16 | Copyright©2019 Accenture. All Rights Reserved.

  • THANK YOU

    17 | Copyright©2019 Accenture. All Rights Reserved.

  • BIOS CONTACTS

    & ORGS

    18 | Copyright©2019 Accenture. All Rights Reserved.

    SANJEEV MUNJAL Lead Digital Commerce

    SAILATHA KARTHIKEYAN

    Technology & Digital Architect

    sanjeev.munjal@accenture.com

    sailatha.karthikeyan@accenture.com

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