b2b commerce trends - meet magento · economics of growth resetting the cost through sales spend...
TRANSCRIPT
B2B COMMERCE TRENDS
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& SILENT COMMERCE
SAILATHA KARTHIKEYANE-commerce Practice Lead & ENterprice Architect
@saibiju
https://www.linkedin.com/in/sailatha-karthikeyan-70879865/
MODULAR COMMERCE
GETTING READY TO EMBRACE UNCERTAINTY
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https://www.accenture.com/t20180522T025432Z__w__/us-en/_acnmedia/PDF-78/Accenture-Verge-B2B-Digital-Commerce.pdf
COMMERCE IS EVOLVING…
ACCENTURE B2B RESEARCH – Q1 2018
2000 2005 2010 2015 20201995
MOBILE / SOCIALB2B / B2B2CB2C
$1T
CONNECTED
B2B SALES BY 2020
OFFLINE COMMERCE CHANNELS20% $1T
COMMERCE EVERYWHERE
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https://www.webfx.com/blog/general/the-evolution-of-ecommerce/
COMMERCE EVERYWHERE IS ALREADY HERE
PROPELLED BY NEW EXPERIENCE
WearablesNEW
EXPERIENCE
VIRTUAL ASSISTANTS
AUGMENTED REALITY
INTERNETOF THINGS
POWERED BY AI
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AVAILABLE ON CLOUD
NOISEGENERATING FRICTION
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SILENCE
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ECOSYSTEM WHERE COMMERCE EVERYWHERE WORKS IN SILENCE
CONNECTED + INTELLEGENT = AUTONOMOUSCOMMERCE REPRESENTS ECOSYSTEM WHICH SPANS THE DIVERSITY OF DIGITAL CUSTOMER INTERACTIONS COVERING THE BREADTH OF MARKETING, CONTENT, PERSONALIZATION, IOT , SERVICE ETC ALL INTEGRATED TO DRIVE COMMERCE
WHEN COMMERCE IS EVERYWHERE IT BECOMES
• INTIMATE
• INVISIBLE
• AUTOMATIC
• EMBEDDED
• FLEXIBLE
• ADAPTIVE
• UNIVERSAL
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GLOBAL DISTRIBUTOR OF INDUSTRIAL, MEDICAL AND SPECIALTY GASES
SEAMLESS CUSTOMER EXPERIENCE BY ORDERING IN TOUCH OF A BUTTON
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SOLVING THE ICEBURG PUZZLE
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SERVICE ORIENTED
TECHNOLOGY AGNOSTIC
DISTRIBUTED
MODULAR & EXTENSIBLE
SCALABLE
LIGHTWEIGHT INFRA
EMBRACE THE ECOSYSTEM
RESILIENT
ECONOMICS OF GROWTHResetting the cost through sales spend optimization, and refocusing on profitability through superior Commercial Excellence
POWER OF SILENT COMMERCE UNLOCK THE VALUE
OPERATIONAL EXCELLENCE Connected , intelligent and autonomous sales & channel operations and low Working Capital needs. Bring predictability and reliability in production and sales
CONNECTED GROWTHGrowth sources by orchestrating ecosystem partners, developing new products and services. New digital selling models, and creating a more connected & intelligent offerings.
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SILENT COMMERCE EXPERIENCE ENABLER
A SCALABLE FUTURE PROOF APPROACH TO THE DELIVERY OF A CONNECTED CUSTOMER EXPERIENCE
HEADLESS COMMERCE
ENTERPRISE INTEGRATION
DIGITAL MARKETING
CUSTOMER DATA MANAGEMENT
HEADLESS EXPERIENCE PORTAL
ENTERPRISE INTEGRATION
COMMERCE MARKETING
CTA
CUSTOMER DATA PLATFORM
IMMERSIVE
DESKTOPMOBILE
CHATBOT
IN-STORE
AUGMENTED REALITY
EXPERIENCE SYSTEM
CUSTOMER EXPERIENCE ENGINE
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IT’S TIME
B2B LEADERS ARE INVESTINGFOR FUTURE GROWTH.
TO MAKE THE CHOICE
• Start now and join an ongoing journey.
• Investing in new technologies to make smarter B2B online commerce is a priority with right journeys.
• New technologies will drive this transformation.
• Change is happening right now.
• Keep up. Don’t get left behind.14 | Copyright©2019 Accenture. All Rights Reserved.
Thank You