b2b commerce trends - meet magento · economics of growth resetting the cost through sales spend...

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Page 1: B2B COMMERCE TRENDS - Meet Magento · ECONOMICS OF GROWTH Resetting the cost through sales spend optimization, and refocusing on profitability through superior Commercial Excellence
Page 2: B2B COMMERCE TRENDS - Meet Magento · ECONOMICS OF GROWTH Resetting the cost through sales spend optimization, and refocusing on profitability through superior Commercial Excellence

B2B COMMERCE TRENDS

2 | Copyright©2019 Accenture. All Rights Reserved.

& SILENT COMMERCE

SAILATHA KARTHIKEYANE-commerce Practice Lead & ENterprice Architect

@saibiju

https://www.linkedin.com/in/sailatha-karthikeyan-70879865/

Page 3: B2B COMMERCE TRENDS - Meet Magento · ECONOMICS OF GROWTH Resetting the cost through sales spend optimization, and refocusing on profitability through superior Commercial Excellence

MODULAR COMMERCE

GETTING READY TO EMBRACE UNCERTAINTY

3 | Copyright©2019 Accenture. All Rights Reserved.

https://www.accenture.com/t20180522T025432Z__w__/us-en/_acnmedia/PDF-78/Accenture-Verge-B2B-Digital-Commerce.pdf

Page 4: B2B COMMERCE TRENDS - Meet Magento · ECONOMICS OF GROWTH Resetting the cost through sales spend optimization, and refocusing on profitability through superior Commercial Excellence

COMMERCE IS EVOLVING…

ACCENTURE B2B RESEARCH – Q1 2018

2000 2005 2010 2015 20201995

MOBILE / SOCIALB2B / B2B2CB2C

$1T

CONNECTED

B2B SALES BY 2020

OFFLINE COMMERCE CHANNELS20% $1T

COMMERCE EVERYWHERE

4 | Copyright©2019 Accenture. All Rights Reserved.

https://www.webfx.com/blog/general/the-evolution-of-ecommerce/

Page 5: B2B COMMERCE TRENDS - Meet Magento · ECONOMICS OF GROWTH Resetting the cost through sales spend optimization, and refocusing on profitability through superior Commercial Excellence

COMMERCE EVERYWHERE IS ALREADY HERE

PROPELLED BY NEW EXPERIENCE

WearablesNEW

EXPERIENCE

VIRTUAL ASSISTANTS

AUGMENTED REALITY

INTERNETOF THINGS

POWERED BY AI

5 | Copyright©2019 Accenture. All Rights Reserved.

AVAILABLE ON CLOUD

Page 6: B2B COMMERCE TRENDS - Meet Magento · ECONOMICS OF GROWTH Resetting the cost through sales spend optimization, and refocusing on profitability through superior Commercial Excellence

NOISEGENERATING FRICTION

6 | Copyright©2019 Accenture. All Rights Reserved.

Page 7: B2B COMMERCE TRENDS - Meet Magento · ECONOMICS OF GROWTH Resetting the cost through sales spend optimization, and refocusing on profitability through superior Commercial Excellence

SILENCE

7 | Copyright©2019 Accenture. All Rights Reserved.

Page 8: B2B COMMERCE TRENDS - Meet Magento · ECONOMICS OF GROWTH Resetting the cost through sales spend optimization, and refocusing on profitability through superior Commercial Excellence

8 | Copyright©2019 Accenture. All Rights Reserved.

ECOSYSTEM WHERE COMMERCE EVERYWHERE WORKS IN SILENCE

CONNECTED + INTELLEGENT = AUTONOMOUSCOMMERCE REPRESENTS ECOSYSTEM WHICH SPANS THE DIVERSITY OF DIGITAL CUSTOMER INTERACTIONS COVERING THE BREADTH OF MARKETING, CONTENT, PERSONALIZATION, IOT , SERVICE ETC ALL INTEGRATED TO DRIVE COMMERCE

Page 9: B2B COMMERCE TRENDS - Meet Magento · ECONOMICS OF GROWTH Resetting the cost through sales spend optimization, and refocusing on profitability through superior Commercial Excellence

WHEN COMMERCE IS EVERYWHERE IT BECOMES

• INTIMATE

• INVISIBLE

• AUTOMATIC

• EMBEDDED

• FLEXIBLE

• ADAPTIVE

• UNIVERSAL

9 | Copyright©2019 Accenture. All Rights Reserved.

Page 10: B2B COMMERCE TRENDS - Meet Magento · ECONOMICS OF GROWTH Resetting the cost through sales spend optimization, and refocusing on profitability through superior Commercial Excellence

GLOBAL DISTRIBUTOR OF INDUSTRIAL, MEDICAL AND SPECIALTY GASES

SEAMLESS CUSTOMER EXPERIENCE BY ORDERING IN TOUCH OF A BUTTON

10 | Copyright©2019 Accenture. All Rights Reserved.

Page 11: B2B COMMERCE TRENDS - Meet Magento · ECONOMICS OF GROWTH Resetting the cost through sales spend optimization, and refocusing on profitability through superior Commercial Excellence

SOLVING THE ICEBURG PUZZLE

11 | Copyright©2019 Accenture. All Rights Reserved.

SERVICE ORIENTED

TECHNOLOGY AGNOSTIC

DISTRIBUTED

MODULAR & EXTENSIBLE

SCALABLE

LIGHTWEIGHT INFRA

EMBRACE THE ECOSYSTEM

RESILIENT

Page 12: B2B COMMERCE TRENDS - Meet Magento · ECONOMICS OF GROWTH Resetting the cost through sales spend optimization, and refocusing on profitability through superior Commercial Excellence

ECONOMICS OF GROWTHResetting the cost through sales spend optimization, and refocusing on profitability through superior Commercial Excellence

POWER OF SILENT COMMERCE UNLOCK THE VALUE

OPERATIONAL EXCELLENCE Connected , intelligent and autonomous sales & channel operations and low Working Capital needs. Bring predictability and reliability in production and sales

CONNECTED GROWTHGrowth sources by orchestrating ecosystem partners, developing new products and services. New digital selling models, and creating a more connected & intelligent offerings.

12 | Copyright©2019 Accenture. All Rights Reserved.

Page 13: B2B COMMERCE TRENDS - Meet Magento · ECONOMICS OF GROWTH Resetting the cost through sales spend optimization, and refocusing on profitability through superior Commercial Excellence

SILENT COMMERCE EXPERIENCE ENABLER

A SCALABLE FUTURE PROOF APPROACH TO THE DELIVERY OF A CONNECTED CUSTOMER EXPERIENCE

HEADLESS COMMERCE

ENTERPRISE INTEGRATION

DIGITAL MARKETING

CUSTOMER DATA MANAGEMENT

HEADLESS EXPERIENCE PORTAL

ENTERPRISE INTEGRATION

COMMERCE MARKETING

CTA

CUSTOMER DATA PLATFORM

IMMERSIVE

DESKTOPMOBILE

CHATBOT

IN-STORE

AUGMENTED REALITY

EXPERIENCE SYSTEM

CUSTOMER EXPERIENCE ENGINE

13 | Copyright©2019 Accenture. All Rights Reserved.

Page 14: B2B COMMERCE TRENDS - Meet Magento · ECONOMICS OF GROWTH Resetting the cost through sales spend optimization, and refocusing on profitability through superior Commercial Excellence

IT’S TIME

B2B LEADERS ARE INVESTINGFOR FUTURE GROWTH.

TO MAKE THE CHOICE

• Start now and join an ongoing journey.

• Investing in new technologies to make smarter B2B online commerce is a priority with right journeys.

• New technologies will drive this transformation.

• Change is happening right now.

• Keep up. Don’t get left behind.14 | Copyright©2019 Accenture. All Rights Reserved.

Page 15: B2B COMMERCE TRENDS - Meet Magento · ECONOMICS OF GROWTH Resetting the cost through sales spend optimization, and refocusing on profitability through superior Commercial Excellence

Thank You