b2b award winning case study: bringing together the worlds’ best players, with world first 3d...
TRANSCRIPT
IBM Wimbledon - Taking a Step Back
IBM @ WIMBLEDONMoving Forward
Copyright IBM Corporation 2014
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Decision makers in technology have changed
CIO ledCXO led committee validated
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The audience
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- A generation of innovation -
24th
Year of partnership
World firstA
20
Million data points analysed41Minutes between data refreshes
6Over
Million Tweets analysed for sentiment
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Through a world first
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To a wider audience
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Wimbledon the video
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TEAMOur approach paid off
TargetROI 10:1ActualROI 21:1
2011ROI 9:1
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In summary
Improved campaign efficiencyB2P not B2BCustomer journey planningInsights that only IBM can provide continues and evolves
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