b. present
TRANSCRIPT
Everything with PassionSamuel LeeGene KimRaina NguyenThuy LeDaniel Reynolds
There is a Growing Pain
Scenario:
Leslie has a project due with classmates. She needs internet and power outlets for her laptop. She couldn’t eat due to just ending work.
Current Solution: Meet at school and hope a room is free to be occupied.
So you found a room?
Is there good internet connection?
Are there any outlets?
One hour later…
We’re being moved? Every hour?
Nearby schools
Internet
Outlets
Work tables
Longer Operating HoursCan’t wait to study at
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The Market
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The Market
•Large•Ready•Growing
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Market Growth
• $218.5 M Industry
• Average household Income = $100,287 by 2015
• Target age segment is expected to grow by 2015
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Customer Profile
Customer Profile
1. Busy young adults who needs a place to study for an indefinite period of time with necessary “student” amenities.
2. Busy students who need a simple nutritious meal to go.
Value to Customers
CONVENIENCE
LATE HOURS
OUTLETS
FOOD AND DRINK
BIG TABLES
Competitive Landscape
Revenue Model
Revenue Model
Marketing Materials• Flyers• Rack Cards• Brochures / Menu• Loyalty Cards• Business Card
Cross Promotion
• University Crossing• Homestead Apartments• Nutwood East• R.C Briarwood• Waterton Apartments• Piccadilly Square Apartment Homes• Carlyle Square
Advertising
Titan Newspaper• On Campus promotion• Exclusive Titan deals
• Host events
• Take-out/Delivery flyers
• Email subscription
Daily Titan• Leaderboard $300• Medium Box $250• Full Banner $200• Button $100• Text Link $75
Financials
Financials – Assumptions
• $130,000 to start up• 11 customers per hour• Average receipt price of $5.75• Operating 20 hours per day
Financials
Year 1 Year 2 Year 3$0
$200,000
$400,000
$600,000
$800,000
$1,000,000
$1,200,000
$517,500
$828,360
$1,035,360
$506,890$538,188
$600,288
$7,427
$203,120
$304,550
RevenueOperating CostNet Income
Financials
• $225,000 needed to start venture• Break even at beginning of Year 3• Rate of Return at 37%
Conclusion
