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A PROJECT REPORT ON SUBMITTED BY GROUP 2 (Roll No. 10016-10030 & 10062) MBA- BT- II IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE AWARD OF DEGREE OF MASTERS OF BUSINESS ADMINISTRATION-BT DEPARTMENT OF MANAGEMENT SCIENCES UNIVERSITY OF PUNE (PUMBA) Department of Management Sciences, PUMBA 1

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A PROJECT REPORT ON

SUBMITTED BY GROUP 2(Roll No. 10016-10030 & 10062) MBA- BT- IIIN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE AWARD OF DEGREE OF MASTERS OF BUSINESS ADMINISTRATION-BT

DEPARTMENT OF MANAGEMENT SCIENCES UNIVERSITY OF PUNE (PUMBA)

Department of Management Sciences, PUMBA

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CERTIFICATEThis is to certify that the project report on A BUSINESS PLAN ON VERMICOMPOST FARMING The Agrovermi Fertilisers has been submitted by Group 2 (Roll No. 10016-10030 & 10062) MBA BT II (2010-12)

In partial fulfilment of the requirement for the Degree of Master in Business Administration Biotechnology (MBA-BT) from the Department of Management Sciences, University of Pune.

Examiners SignDepartment of Management Sciences, PUMBA 2

Department of Management Sciences, PUMBA

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OVERVIEW OF BUSINESS:Name of the Company: The Agrovermi Fertilisers Type of Company: Partnership Company Product: Vermicompost By-Product: Earth-worms Type of Industry: Organic Fertilizers Owners of the Company: Group 2 (Roll No. 10016-10030 & 10062) Location: Baramati, Maharashtra Vision: To establish the company as a strong producer of organic fertilizer in the market. Mission: To produce good quality organic fertilizer product and make it available at a profitable and affordable price in the market. Objectives: To produce organic fertilizers that is environmental friendly. To produce products that satisfies the farmers by helping them achieve the expected and required yield of crops. To maintain reputation of the company and its products by consistent performance. To carry out business in tandem with the current market dynamics. To sustain in the market by formulating competitive strategies. To ensure that proper steps are taken against the threats to the business.

Department of Management Sciences, PUMBA

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Index of the ReportTopic Page No.

1.Introduction to the Product Introduction to Vermicompost Importance of Vermicompost 2. Market Scenario Market Study Demand Analysis for Product: Scope Competitive Market analysis 3. Industry Scenario The Organic Fertiliser Industry The Vermicomposting Industry 4. Environmental Analysis Environmental appraisal SWOT Analysis 5. Operations Plan Manufacturing Process for Vermicomposting Operating details about the plant 6. Marketing Plan Plan for executing marketing and distribution of the product 7. Human Resource Plan Organization Structure, Employee structure, Payment Structure, Corporate Social Responsibility 8. Financial Plan

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9. Bibliography

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Department of Management Sciences, PUMBA

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1. INTRODUCTION TO THE PRODUCT 1.1 Introduction to Vermicompost: Vermicomposting is a simple biotechnological process of composting, in which certain species of earthworms are used to enhance the process of waste conversion and produce a better end product. Vermicomposting differs from composting in several ways It is a mesophilic process, utilizing microorganisms and earthworms that are active at 1032C (not ambient temperature but temperature within the pile of moist organic material). The process is faster than composting; because the material passes through the earthworm gut, a significant but not yet fully understood transformation takes place, whereby the resulting earthworm castings (worm manure) are rich in microbial activity and plant growth regulators, and fortified with pest repellence attributes as well! In short, earthworms, through a type of biological alchemy, are capable of transforming garbage.

1.2 Importance of vermicompost a) Source of plant nutrients Earthworms consume various organic wastes and reduce the volume by 4060%. Each earthworm weighs about 0.5 to 0.6 g, eats waste equivalent to its body weight and produces cast equivalent to about 50% of the waste it consumes in a day. These worm castings have been analyzed for chemical and biological properties. The moisture content of castings ranges between 32 and 66% and the pH is around 7.0. The worm castings contain higher percentage (nearly twofold) of both macro and micronutrients than the garden compost. From earlier studies also it is evident that vermicompost provides all nutrients in readily available form and also enhances uptake of nutrients by plants. Sreenivas et al. (2000) studied the integrated effect of application of fertilizer and vermicompost on soil available nitrozen (N) and uptake of ridge gourd (Luffa acutangula) at Rajendranagar, Andhra Pradesh, India. Soil available N increased significantly with increasing levels of vermicompost and highest N uptake was obtained at 50% of the recommended fertilizer rate plus 10 t ha-1 vermicompost. Similarly, the uptake of N, phosphorus (P), potassium (K) and magnesium (Mg) by rice (Oryza sativa) plant was highest when fertilizer was applied in combination with vermicompostDepartment of Management Sciences, PUMBA 6

Nutrient Composition of Vermicompost and Garden compost

Nutrient element Organic Carbon Nitrogen Phosphorus Potassium Calcium Magnesium Sodium Zinc Copper Iron Manganese

Vermicompost (%) 9.813.4 0.511.61 0.191.02 0.150.73 1.187.61 0.0930.568 0.0580.158 0.00420.110 0.00260.0048 0.20501.3313 0.01050.2038

Garden Compost (%) 12.2 0.8 0.35 0.48 2.27 0.57