DOCTOR ON CALL

• Speak to doctors, fix your appointments or

• Just asses your medical timeline.

SITUATION ANALYSIS• Currently reach of health facilities are very

severe in our country• In order to facilitate people in reaching

health care services• Helpful for those who need immediate

assistance and also countryside's.

• To provide health facilities online

• To give quick health related advice

• To make our country healthy

NEEDS AND WANTS• Cold ,flue, cough ,fever, allergies• Urinary tract infection• Vomiting /diarrhoea• Possible sinus infection• Back pain• Heart burn• Breastfeeding questions• Sports injury • Rashes/bites/skin problems

STRATEGY

POSITIONING•Providing emergency ambulance facility•Online appointment with doctors•Provide video conferencing facility to the clients

FREE FEATURES• Cost free registration for

appointments.• Health and exercise tips • First aid tips and primary

treatment

BRAND PROMOTION• Circulating app link at different promotional

sites• Free promotions at medial stores with which

we are tagged for marketing.• Using social media like Facebook ,twitter• Low cost promotional ads at YouTube channel

as they are frequently visited

COLLABORATORS• Medical stores• Pharmaceutical companies

stockist• Hospitals (private),Doctors

PREMIUM FEATURES

• Applications are available at iOS and windows stores

• Reasonable price of fifty cents affordable by most people.

VALUE PROPOSITION• Ensuring good customer

experience• Always active help support• 24X7 emergency services

IMPLEMENTATION

Collecting medicines from medical stockists

Uploading list on app

Customer’s registration

Placing orders for medicines or appointments

Delivery of medicinesOr providing consulting with doctors

Created by Ayahs shandilya,NIT Raipur during marketing internship under prof. Sameer mathur(IIM lucknow)See(http://iiminternship.com)

DISCLAIMER