axses arcads- advertising management software
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Marketing the Tourism with a Unique Travel Platform made for Tourism Operators
12 years building technology for tourism suppliers
knowledge engineering
arcAds – Advertising Management
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Knowledge engineering
Advertising Management (managed by arcAds)
Place any type of adv. through all sites and analyze their effectiveness. Advertisers can login and review their own accounts
Multiple Ad types
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Knowledge engineering
arcAds FunctionsarcAds manages advertising, tracking and reporting
· Manage Access only authorized persons have access to appropriate portions of the system
· Manage accounts (clients), including client name, sector definitions, client sector
· Manage ad-places including webpage definitions, ad-place definitions, cost per ad-place
· Manage ad-types including ad-type definitions
· Manage advertisements including allowable advertisement content and storage and maintenance of the advertisement itself
· Trackingtrack of the number of click-thrus generated for each client by ad-place
· Reporting click thrus at the client/ad-place/period level with appropriate summaries
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Knowledge engineering
Advertising report for a resortclick thrus at the client/ad-place/period level with appropriate summaries
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Knowledge engineering
arcAds – easily create and manage ads
To place an ADV.fill out the online form
arcAds is a comprehensiveknowledge system of Ad spotsAd types, size, content and properties.
The arcAds admin system tracks, manages and reports on each Ads performance: By cost, by channel, by account type, by place by client , by date and by groups and projects
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Knowledge engineering
arcAds setupDevelop and implement an Advertising Management System
Portal defines ad-places specific areas on the pages of the site where advertising will be offered
Portal defines ad-types various ways in which the advertisement will be represented, e.g., banner ads, text ads, list ads. a given ad-place may only accept one ad-type
Portal sets advertising ratesannual charge per ad-place
Portal sells the client advertisement in one or more ad-places in some instances, an ad-place may accommodate several specific advertisements, e.g., list ads, where several clients are advertised in a list that is displayed
Bookable-ads Integration This feature allows visitors to the website to have access to a quotation or booking by just clicking on the actual resort or activity advertisement.
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Knowledge engineering
Advertise - Search – Shop – Compare – Chat - Buy …. Blur
“Each element in the search-shop-buy triumvirate is undergoing a period of intense innovation, making each increasingly significant, yet interdependent. In fact, searching, shopping and buying – once distinct terms describing different behaviors – are blurring at a furious pace”. The perfect Storm - Philip C. Wolf, President and CEO, PhoCusWright Inc.
AXSES technology is leading edge!. We have already integrated advertising with all phases of the shopping cycle. This gives you complete flexibility in revenue and marketing models; including any mix of transaction, commission and subscription.
Focus direct sales – facilitating distribution
Interactive advertising works! Travelers stay longer and use all options
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Knowledge engineering
Dynamic Bookable Advertising: Bookable-ads
rates
quotes
Full shopping cart cost and compare**** huge increase in bookability***
shopping
TM
Knowledge engineering
arcRes for Bookable-ads
For the traveler:: compare lists, quotes, myRealHolidays website- -itineraries
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Knowledge engineering
All users are captured in marketing database
Transaction reports contact management mass mail, arcMail help close & manage business
Increase bookings & service
Traveler services:myprofile/mypreferencesmybarbados/mylinks/mybookings/myflights/ direct mail newsletters
*engineering information & process for the knowledge based economymaking information malleable, configurable, searchable, accessible and delivered to suite
knowledge engineering
advanced technology | know-how training & support
providing the tools to help suppliers build brands, markets & profits
*engineering information & process for the knowledge based economymaking information malleable, configurable, searchable, accessible and delivered to suite
knowledge engineering
Supplier Toolse-commerce marketing & management
direct marketing websites & portalsglobal distribution social networking
channel managementcost effective advertising/ advertising management
hospitality managementIntellectual resource & knowledge management
Knowledge engineering
Complete, integrated “TRAVEL PLATFORM”
Hotels | Apartments | Villas | B&B | Guest Houses | Condos Timeshare | Cars | Activities | Attractions | Flight modules
Integrated MarketingGDS/IDS/CRS Direct Marketing Channels | Caribbean Marketing Network Unique Theme Marketing systems | Channel Management | Affiliate MarketingDirect Mail Database & Mailing System | Search Engine Optimisation Adwords, banner and Links | Ads management (ArcAds) Interactive maps | Blogs | RSS | FaceBook | Cells & PDAs | Wikipedia | Research Quotation Systems, Reservation Systems, e-CommerceReal Time Bookings | Up-Sell | Specials & Packages | Comparison ShoppingDynamic Packaging | Specialised Rate Plans and Groups ManagementAllotments & Allocations | On-request availability | Blocks | All Payment Options
Easy to use, powerful toolsAdmin systems (media, content) | Customer Relations Management | Multi-Language Reporting |Search Engine | Newsletter Tool | Mail Systems Tool | Portal Tools Content Management | Property Management | Accounting Calendars | Guest Books | Availability Calendars | PhotoGalleries | Virtual Tours | Flash Video | Postcards | e-books | Trip advisor | Links Management | Web Management