axell2009 part2

Asset Excellence: An Approach to Reinvent YourselfAXELL (Asset eXcELLence Model)

AN APPROACH TO

www.assetexcellence.com

Part II

AXELL – Asset Excellence ModelPress <ctrl> L to see in full screen & use <Page Dn> to move

AN APPROACH TOREINVENT YOURSELF OR

YOUR ORGANIZATION

Author: Chinmoy Sarkar

Asset Excellence: An Approach to Reinvent Yourself

AXELL FRAMWORK

MANAGE WITH COLORS

AXELL – Asset Excellence Model

AXELL FRAMWORK


Copyright Information

Permission is granted for individuals to use the framework for personal research, study, or teaching; This permission does not extend to posting a copy of the PDF or HTML created by AXELL for publication. The material must be cited


AXELL for publication. The material must be cited appropriately.

© CS 2009


What is Asset Excellence?

“Asset Excellence” is a contemporary perspective that explains the survival of competing organizations based on nurturing their intangible assets. It is a better characterization of the power bestowed by the new economy on humans to infer a more gradual infusion of


economy on humans to infer a more gradual infusion of new mindsets; it is also about a roadmap to help them understand the relationship between self, the organization, they are in and the domain they belong to.


An excellent way of understanding the relationship between Human, Organization, Domain

An excellent framework to capture the relation between Mission, Vision,


the relation between Mission, Vision, Strategy, Goal, Capabilities and Resources

The Model can manage and overcome many existing problems in the organization


The Framework


The Framework

AXELL


Value Creation

A

B


Accomplishment(cope with hunger)

Food

Food as object

Value is concerned with the worth in terms of usefulness to satisfy the needs of people. In organizational context, capabilities to create inside & deliver it to outside is synonimous with the term “value”.


Cor

e Pu

rpos

e

MIS

SIO

N

Overall purpose - what are you trying to achieve, why are you there?

What is your Mission?


achieve, why are you there?

Getting ahead, i.e. seeking advancement

Getting secure

Getting free, i.e. seeking independence

Getting high, i.e. valuing excitement

Getting balanced


Cor

e Pu

rpos

e

MIS

SIO

N

Idea

l Fu

ture

VISI

ON

Focuses on the future: Comes from the heart and represents strongest values and commitments;

What is your Vision?

travel this path


represents strongest values and commitments;

Autonomy/Independence: seeks opportunity to define work Security/Stability: seeks financial security

Entrepreneurial Creativity: seeks the opportunity to create

Service/Dedication to a cause: pursue work to achieve value

Pure Challenge: pursue work to seemingly unsolved problems

Lifestyle: permits integration of personal, family and job needs


Cor

e Pu

rpos

e

MIS

SIO

N

Idea

l Fu

ture

VISI

ONAbility to accomplish

CapabilitiesCapabilities Makes Mission Operative in Vision


Technical & Functional (awareness & skills)

Managerial (planning, organizing, mobilizing & utilizing resources)

Human (motivating, utilizing, developing human resources)

Conceptual (visualizing invisible, thinking abstract to plan future business)


Enga

gem

ent

of R

esou

rces

STR

ATEG

Y

What is Strategy?A Transformation Plan


An action plan designed to move an organization toward achievement of its mission

Strategy is courses of action that effectively engage, stretch, leverage & coordinate resources to form capabilities

Enga

gem

ent

of R

esou

rces

STR

ATEG

Y


Strategy An integrated, coordinated set of commitments & actions

designed to exploit core competencies and gain a competitive advantage.

A unified, comprehensive, integrated plan designed to ensure that basic objectives of enterprise are achieved

A pattern of resource allocation that enables firms to maintain


A pattern of resource allocation that enables firms to maintain or improve their performance.

The pattern or plan that integrates major goals, policies, and action sequences into a cohesive whole

A good strategy neutralizes threats, exploits opportunities while capitalizing on strengths, fixing weaknesses


a specific intended result of a strategy

Enga

gem

ent

of R

esou

rces

STR

ATEG

Y

Out

com

e So

ught

GO

AL

What is a Goal?

Deployment of objectives


a specific intended result of a strategy

Intended result that amplifies vision

Provide general purpose and direction

“Deployment of Objective” is ‘maneuver and action’ to win a battle; it takes care of resources & capabilities to carry out business goals


Cor

e Pu

rpos

e

MIS

SIO

N

Des

ired

Futu

re

VISI

ONAbility to accomplish

Amplified byPlanned by means of

Desired ResultsCourses of Actions

Need to integrate All


Enga

gem

ent o

f Res

ourc

es

STR

ATEG

Y

Out

com

e So

ught

GO

ALDeployment of Objectives

Business Processes realize this


AXELL Board

Cor

e Pu

rpos

e

Mis

sion

Des

ired

Futu

re

Visi

on

Capabilities


Enga

gem

ent o

f R

esou

rces

Stra

tegy

Out

com

e So

ught

Goa

l

Resources


Cor

e Pu

rpos

e

Mis

sion

Des

ired

Futu

re

Visi

on

Capabilities

Expa

nsio

n

Expansion – Non-Physical World


Enga

gem

ent o

f R

esou

rces

Stra

tegy

Out

com

e So

ught

Goa

l

Resources

Expa

nsio

n


Cor

e Pu

rpos

e

Mis

sion

Des

ired

Futu

re

Visi

on

Capabilities

Accomplishment – Physical World


Enga

gem

ent o

f R

esou

rces

Stra

tegy

Out

com

e So

ught

Goa

l

Resources

Accomplishment


www.assetexcellence.com

Connect me at: www.linkedin.com/in/AXELL

Part 1: http://www.slideshare.net/chinsar/axell2009-part1Part 2: http://www.slideshare.net/chinsar/axell2009-part2Part 3: http://www.slideshare.net/chinsar/axell2009-part3


Thank YouFor any clarifications, write to:

[email protected]

Connect me at: www.linkedin.com/in/[email protected]

axell2009 part2

Economy & Finance