axel springer & vocer ignite talk
TRANSCRIPT
@EsraD
10
ThingsI learned about social
video
Pic: http://il5.picdn.net/shutterstock/videos/17883094/thumb/1.jpg
This is not a talk about1. Must work without sound2. Mobile friendly (ie square for vertical viewing)3. Readable text4. 60-90 seconds5. Work on multi-platforms (reversionable)6. Replicable
But it is about tips from Digital people, growing up digital, working in digital
http://www.bfi.org.uk/films-tv-people/sites/bfi.org.uk.films-tv-people/files/styles/gallery_full/public/bfi_stills/bfi-00n-96t.jpg?itok=zGcz2gv3
@carol_olona @Mayousef@BenTavener@ziadramley @mghbbc
80%of all internet traffic in 2019, up from 64% in 2014.
Source: Cisco, 2014
Video will be
315% growth Q4 2014to Q4 2015
262% growth Q4 2014 to Q4 2015
485% growth Q4 2014 to Q4 2015
1. It’s not TVYou need to have a team that live and breathe social.
It's going to be difficult to convince people that social video really matters
2. If you are site based
http://f.tqn.com/y/top40/1/S/D/C/4/justin-bieber-what-do-you-mean.jpg
3. If everyone is doing it
doesn’t mean you should too
i.e. Don’t try to be Buzzfeed
4. Skip the obviousEveryone is doing food and doing it in the same way.
“unless you’re cooking drugs or something that is exciting, don’t do it” @carol_olona
5. Give your videos loveIt’s not enough just to publish. Every video needs
to be optimized for each platform.
“ Produce it for yourself first. If you’re not interested, your audience won’t be
either. @mghbbc
Techno fearFear of being differentFear of breaking the ‘rules’Fear of experimenting Fear of talking to competitors(or just laziness)
Place your screenshot here
6. There is still a lot of fear
7. Always experimentTry different apps, different formats
+get to know your data.
8. Many people still don’t care about data
9. There is
numb3rN0 m@g1c
Video is no different, apply your journalism skills. It’s just a different format.
10. It’s still journalism
P.s. No one knows what they’re doing
Special thanks to all the people who made and released these resources for free: Presentation template by SlidesCarnival
■ Photographs by Unsplash & Death to the Stock Photo (license)
Dance, the old fashioned way
And of course